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Quantitative Data
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Data Collection
Technique
Construct social reality,
Quantitative Qualitative
cultural meaning
Focus on interactive
Measure objective fact
processes, events
Focus on variables
Reliability is key Authenticity is key
Value free Values are present and
Independent of context explicit
Many cases, subjects Situationally
Statistical analysis constrained
Researcher is detached Few cases, subjects
Thematic analysis
Researcher is involved
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Characteristics of a good Questionare
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