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HISTORY OF KFC
KFC began with Colonel Harland Sanders
He discovered his penchant for cooking
when he was only 9 years old.
founder of KFC.
He reached celebrity status in 1952, when
he decided to franchise his famous
Kentucky Fried Chicken recipe blends of 11
herbs and spices to the rest of America.
By the early 70's, that special recipe
reached Malaysia.
THE OWNER
AND MANAGEMENT TEAM OF
VISION:
To be leading integrated food services group
in ASEAN region delivering consistent
quality products and excellent customer focuse
MISSION:
To maximize profitability, improve shareh
value and deliver sustainable growth yea
after year.
SLOGAN
QUALITY ASSURANCE
Restaurant Quality
The main attributes for KFC
restaurant excellence are CHAMPS.
C - Cleanliness
H - Hospitality
A - Accuracy
M - Maintenance
P - Product Quality
S - Speed of Service
EMPLOYEE UNIFORMS
ORGANIZATION
HART
TARGET MARKE
KID
TEEN
FAMILY
BUDGET CUSTOMER
PROMOTION
MENU OF
http://www.mcdonalds.com.my/
http://www.burgerking.com.my/
http://www.kfc.com.my/main.php
THE END
THANK
YOU!