Beruflich Dokumente
Kultur Dokumente
What We Do
The OUC is your #1 advocate and support in media
relations. Our team of professionals work together not only
to promote the Howard brand, but also to protect it, that
includes the images of its faculty, staff, and students.
How We Work
We approach creative problem solving with a 5-phased process
that has evolved from years of serving and observing the needs of
the Howard community. Understanding this process can help to
quickly move your project through the phases to successful
completion.
Information Gathering
Strategy
Creative Development
Implementation
Evaluation
The Office of University Communications
University Outlets
Whats New at Howard Submit to ouc@howard.edu
Howard Magazine
Capstone (Under construction)
Press Releases
News Stories
Howard.edu / Newsroom (subject to change)
Bison Beat (Presidents Official Newsletter)
Social Media (Facebook/ Twitter/ Tumbler)
University Calendar Submit to
http://www.howard.edu/calendar/documents/submitevent.htm
A Reporter Called Me! What do I do?
Procedure Steps
Call/email the Office of University Communications.
Give the reporters contact information.
The OUC will reach out to the reporter to determine the reason
and focus of the interview request. OUC must clear the
interview.
Provide media clearance for on-site interviews on campus
(unauthorized media will be escorted off campus).
Provide preparation/ media training/ strategic
messaging etc for the interviewee if necessary.
If there is an issue with the interview (misquotes or inaccurate
information), we work to fix it.
Roles
The reporter's role is to
Report tell a story, provide
er timely and interesting
information
You
Your objective is to tell your
story and build support for
your position
Interaction with media is not
A conversation
A test
Therapy
As You
Conclude interview by summarizing
Conclud main point(s)
e