GINGER HOTELS:Nano Taj of India

Tata group Chairman Ratan Tata termed Ginger Hotels as "Nano Taj"

"Taj Mahal Bombay was the company's flagship property, which was also
the highest revenue earner and the Ginger Hotels were in a manner of
speaking the Nano Taj"

Vision Statement : Ginger is a fresh and warm experience, of an unsurpassed value

Mission Statement: We provide smart, clean and safe hospitality offerings by

adopting Gen next-practices that constantly enhance value for our patrons.
 GINGER HOTELS (History)
Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited
(IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of
Smart Basics hotel chain across the country. IHCL operates Taj Hotels, Resorts and
Palaces, one of South Asia's largest and finest group of hotels. The company was
incorporated on 1902 by the founder of the Tata Group, Mr. Jamsetji Nusserwanji Tata and
opened India's first luxury hotel, The Taj Mahal Palace Hotel, Mumbai in 1903.
Launched in June 2004, the Smart Basics concept created a revolution in the world
of Indian hospitality.
Smart Basics a GenNext category of hotels Signifies simplicity,
convenience, informality, style, warmth, modernity and affordability.
The concept was developed in association with renowned corporate strategy thinker,
Dr CK Prahalad. The hotels are built around a unique concept that provides facilities
to meet the key needs of today's traveller at surprisingly affordable rates

The first of the Smart Basics hotel was launched in Bangalore and was called
IndiOne. Having completed the test marketing of the concept and subsequent
fine-tuning of the hotel facilities and services, the Smart Basics concept is
now ready to roll out across India. These hotels have been launched with a new
name Ginger Hotels in sync with the fresh, simple-yet-stylish and warm
world of Smart Basics.
 NETWORK OF GINGER
CURRENT LOCATIONS UPCOMING LOCATIONS
Ludhiana
Haridwar
Vadodara

Chennai
Surat
Nashik
Pune
Goa

Manglore
Mysor Tirupur
Banglore

Indore
Pondicherry
Trivandrum
Agartala
Pantnagar
New Delhi
Guwahati
Jamshedpur
Bhubaneshwar
Durg
 Smart Basics Facilities and Service
The Square Meal: The Multi-Cuisine restaurant for a wholesome
breakfast, lunch or dinner
Net Zone: For high speed internet connectivity
Conference Room (seats 80-100 people) or Meeting room (seats
8-10 people)
Laundry facility: Express delivery (same day delivery): Give your
clothes by 9.30 am and get them back on the same day.
Gymnasium: Equipped with treadmill, exercycle and weights, air
power bike, dumbbells, dual action poles with stepper, wrist curler,
doorway chinning bar and punching bag, yoga mat
On-site ATM: From a selected set of approved/empanneled banks
Secure parking: 24*7 security on-site: monitoring by CC TV
Doctor on call
 Smart Space Rooms
Single Rooms: Ideal for the lone traveller, yet does not compromise on any of the conveniences of the other
rooms
Twin Rooms: Separate beds for those who travel together
Double Rooms: A queen-size bed for your comfort
Family Rooms: Perfect for a family of four (at Delhi and Durg only)
Special Room to look after the special needs of the physically challenged

Rooms are packed with features, to make your stay a memorable experience.
You can find the following amenities:
17-inch wall-mounted flat-screen TV
24-hour cable TV with all major channels
Mini-fridge
Tea / coffee maker with complementary sachets of Tea/Coffee
STD and local direct dial, voice mail and self programmed alarm on phone
Ergonomic work area
Self controlled AC
24-hour running hot and cold water
Branded toiletries: Body & hair wash, and hand wash
 SPECIAL OFFERS
Ginger Holiday Package - Instaescape Holidays: 2 nights
3 days getaway for just Rs. 3499
Early Booking: enjoy flat 15% discount
HSBC offer: earn 10x reward points when using your
HSBC credit card at Ginger
Ginger Offer for SBI cards: Rs2999 for 2 nights and 3
days inclusive of breakfast and taxes
Ginger Offer for Students: if you are student, then you
can avail of a heavy discount at Ginger.
 Targeted Segment

a)Middle Income Group looking for luxury in affordable price.

b)Corporate

USP: Self Service & Pricing luxury and comforts at affordable rates
Positioning of Ginger Hotels
 8 Ps of Services Marketing
Product: Smart Space Rooms, Smart Sleep, Safe Zone and Smart
basic facilities and services (modernity in pdt design)
Place : Chain of 19 Hotels through out the country and this fig is
supposed to reach to 50 in coming years.
Price : Affordable and economic pricing and special offers and
discounts for students and others
Promotions: E-Marketing, Th. Print and News media.
Process : People and Possession processing
Physical Environment: Hotel Building, Furnitures ,Service equipments and
Staff members uniform.
People: Employees and customer
Productivity and Quality: Its immense popularity in Economic sector for its
productive and high quality services can be understood by its recent
achievement that is Ginger wins Golden Star 2010 for Best Economy Hotel
Award
Flower of Services
 Information - Website, Call service, SMS, Employees etc

Consultation Rescheduling and Cancellation & Group Booking Services

offered making the process hassle free and as per the needs of customer

Order taking - Booking through Phones, Fax, Internet and Travel Agents

Hospitality - They anticipate expectations and delight their patrons with

convenient and modern facilities at an unsurpassed value.

Safe keeping - Electronic Locks on Doors and Secure parking: 24*7 security
on-site: monitoring by CC TV

Exceptions - . Special Room to look after the special needs of the physically
challenged and Special offers for Students.

Billing - Charges split, E-mail bills etc.

Payment - Credit card, Cash Cards and Net Banking

 SWOT ANALYSIS
STRENGTH WEAKNESS
Restaurants(Buffet) for Fooding in
Luxury at Affordable Price, Ginger not up to the mark
Self Service Concept Appreciated,
Its Ambience

OPPORTUNITY THREAT

Improvement in Income of Middle Terrorism,

Income Group, Unavailability of Land
Corporate looking for Economical
accommodations
 U FO R
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H A N K N T IO N
T D AT T E
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YOU