Beruflich Dokumente
Kultur Dokumente
Session vii
RETAIL MERCHANDISING
Merchandising Philosophy
Buying organization format and process
Devising Merchandising plans
Category Management
Merchandising Software.
RIFD Technology
OBJECTIVES
Micro merchandising
Retailer adjusts shelf-space allocations to
respond to customer and other differences
among local markets
Cross-Merchandising
Retailers carry complementary goods and
services to encourage shoppers to buy more
BUYINNG ORGANIZATION
FORMATS AND PROCESS
Merchandise mangement means offering the
right product at the right time and place, the
buying organization and its processes are
defined in terms of formality, degree of
centralization, organizational breadth,
personnel resources , functions etc
AND FUNCTIONS OF BUYING ORGANIZATIO
Formal
Level of Formality
Informal
Centralized
Degree of Centralization
Decentralized
General
Breadth
Specialized
Internal
Source of Personnel External
Resident Buying Office
Cooperative Buying
Merchandising
Philosophy
Buying
Buyer
Staffing Sales Manager
Merchandising Buyer
MERCHANDISING VIEW
Assortment merchandise
Apparel, furniture, auto, and other products for which the retailer must carry a
variety of products in order to give customers a proper selection
Decisions on Assortment
Product lines, styles, designs, and colors are projected
Model stock plan
Fashion merchandise
Products that may have cyclical sales due to changing tastes and
life-styles
Seasonal merchandise
Products that sell well over nonconsecutive time periods
What Makes Retail Shoppers Tick
Innovativeness
Forecasts Assortments
Merchandise
Plan
Allocation Brands
Timing
Forecasts
Staple Merchandise
Assortment Merchandise
Product Lines etc.
Model Stock Plan
Fashion Merchandise
Seasonal Merchandise
Fad Merchandise
Innovativeness
Target Market(s)
Goods/Service Growth Potential
Fashion Trends and Theories
Retailers Image
Competition
Customer Segments
Responsiveness to Consumers
Investment Costs
Profitability
Risk
Constrained Decision Making
Declining Goods/Services
Total Retail Sales Product Life Cycle
Time
Product Life Cycle
Vertical
Horizontal
Assortment
Product Quality
Width
Depth
Planning Merchandise Quality
Target Market(s)
Competition
Retailers Image
Store Location
Stock Turnover
Profitability
Manufacturer versus Private
Brands
Customer Services Offered
Personnel
Perceived Goods/Service
Benefits
Constrained Decision Making
Assortment Considerations
Manufacturer (National)
BATA
SERVICE
MICTHCHILES
Direct
Product
Profitability Underachievers Traffic Builders --
General Merchandising
Forecasting
Innovativeness
Assortment
Allocation
Category Management
A SHELF LOGIC: SOFTWARE FOR
CATEGORY MANAGEMENT PLANNING
SHELF LOGIC: SOFTWARE FOR
CATEGORY MANAGEMENT PLANNING
What You Should Know
In addition, RFID tags are useful for retailers with smart shelves that
have inbuilt RFID scanners to organize the products that are placed on
the wrong shelf as well as satisfy customers demand
RFID- CHALLENGES
The cost of tags can be a barrier to retailers in adopting RFID technology,
particularly at the individual item level but the cost are coming down . For
example, in 2000, the price of tags cost from $1 to $100 based on the type of
the tag, but in 2006 they cost from 20 cents to $20
Privacy concerns from civil liberties groups - RFID could be used to allow
retailers to gather information from customers. This kind of information
allows the retailers to control the consumers behaviour
A security concern : For example, when the RFID tag is designed to read at a
distance of one foot, attackers have the ability to read this signal in the
region of 100 feet with the use of this special equipment. Solution for this is
in attempting to kill the tag. A simple solution can be making a small change
in the information that is on the tag.