Beruflich Dokumente
Kultur Dokumente
Business Communication I
Chapter No - 1
By,
Saif
2
Effective Communications in Business
I - Importance and Benefits of Effective Communication
Ancient Heritage for Communication Principles
"Lifeblood" of Every -organization
Benefits of Effective Communication in Your Career
Challenge of Communication in the Global Market
II - Components of Communication
Context
Sender-Encoder
Message
Medium
Receiver-Decoder
Feedback
III- Concepts and Problems of Communication
Conventions of Meaning
Perceptions of Reality .
Values. Attitudes. and opinions.
IV- Nonverbal Communication
How Appearance Communicates
How Body language Communicates 3
How Silence. Time. and Space Communicate
4
Concept and definition of
Communication
5
COMMUNICATION DEFINED
Communication
6
Business Communication
BC is used to promote a product, service, or
organization;
BC relays (transmits) information within the
business;
BC a means of relaying between a supply
Radio,
Television,
9
Communication skills
Business communication is somewhat
different and unique from other types of
communication since the purpose of
business is to make money. Thus, to develop
profitability, the communicator should develop
good communication skills.
10
Effective communication
includes:
the choice of the best communications channel,
ability to use the channel,
presentation of information to the target audience,
skill to understand responses received from
others.
11
Effective Communication
Increased productivity
12
Forms of Communication
Communication
Oral
All forms of spoken information and is by far the
preferred type of communication used by managers.
Written
Includes letters, memos, policy manuals, reports, and
other documents used to share information used in an
organization.
Nonverbal
Involves all messages that are nonlanguage responses.
13
Importance of communication in
management
Source
Audience/Receiver
Goal/purpose
Context/environment
Message
Medium
feedback
15
Benefits of effective
communication
16
Process of communication
feedback
17
process
18
Continue.
19
20
Advantages of oral
communication
Oral communication is a time and money saving device.
As there is an element of personal touch, it is comparatively
more effective.
Doubts can be clarified on the spot and the communication
can be understood easily.
Important point can be emphasized through action.
Speech is more powerful means of persuasion and control.
The speaker can get immediate feedback.
The informal plane of oral communication helps to promote
friendly relations.
21
Disadvantages of oral communication
It is not useful where the parties are very far from each other,
even beyond telephonic range.
It is not suitable for lengthy communication.
Oral messages cannot be retained for a long time.
Oral messages do not have any legal validity unless they are
taped and made a part of permanent record.
Body language and speech must match each other.
If the communication is poor in vocal expression, oral
communication are likely to be misunderstood and
misinterpreted.
22
Advantages of written
communication
It is suitable for lengthy communication.
It is accurate and precise.
It can be kept as a permanent record and at times be
referred to as evidence.
It is a legal document.
Written communication serves as a solid base for taking
action against the subordinate who disobeys it.
There are fewer chances of missing out a point.
23
Disadvantages of written
Communication
24
Channels of oral Communication
Presentation
Public speech
Interview
Group discussion
Negotiation
Meeting
25
Channel of written communication
Letter
Memo
Notice
Circular
Report
Minutes
26
Effective Communication
in Business
27
What is Communication
Exchanging or transferring information from one part
of the business to another that leads to some
outcome, changed behaviour or changed processes
and practices.
Conti28
What is Communication
Communication is the Nucleus of the organization.
The meanings of words are not in the words; they are in us. Communication is a
means, not an end.
Most people think at a rate of 400 - 500 W/M. Most people speak at only about 125
W/M and write at even slower space 25 to 30 W/M.
35
Communication Model (Contd)
Sender/Encoder:
Sender encodes the messages in the form of words,
symbols, graphs, charts etc. to facilitate the receiver in
correct understanding and suitably reacting to the message.
Message:
It is the core idea that sender wants to communicate; it
could be verbal (written or spoken) or non-verbal symbols.
While composing a message, sender must decide what is
the main point of message and what is the other information
to be included.
36
The Message
What is the communication designed to
achieve?
This needs to be considered carefully to
judge the best method of delivery and to
judge the effectiveness of the feedback as to
whether the message has been successful.
37
The Medium
How the communication is to be made
Important to select an appropriate medium
for the message:
Need to consider the needs of the sender,
the nature of the receiver and the aims of
the communication
Inappropriate medium can be a barrier to
effective communication
38
Communication Model (Contd)
Medium:
Medium may include Memo, Letter, Notice board, Fax,
Telephone, E-mail / Internet, Face to face, Body language,
Video / Video conferencing.
Receiver/decoder:
The message receiver is the decoder who interprets,
understands and then responds to the message.
Receiver/decoder is influenced by context and by his/her
own mental filters.
39
Communication Model (Contd)
Feedback:
40
CONCEPTS AND PROBLEMS
41
Conventions of Meanings
Shapes & Symbols used should have same meanings for
both the parties (to avoid misunderstanding).
Inferences (Conclusion)
43
Values, Attitudes and Opinions
Attitude of the receiver can reflect the acceptance or
rejection of the message. Main problems involving attitude,
values & opinions are:
Non-verbal
communication is the process of
communication without words.
45
Non-verbal communication differs from
verbal communication in many ways:
46
Physical appearance.
Facial expressions: It conveys emotions with
remarkable accuracy and intensity of your
feelings.
Movement: the process of getting up from one
place to another in front of audience or on the
platform.
Posture: posture is the way you conduct yourself
when you face an audience.
Gesture: A gesture is an expression of your any
part of your body. E.g. your head, hands, face
which reinforce your idea while you speak.
Eye contact.
47
48
Non Verbal Communication
49
50
Nonverbal Communication
51
Appearance
Communicates
52
Posture has Impact
53
Facial Expressions Convey Meanings
56
Barriers to Communication
Ability of the sender how much the senders understand
of the message they are trying to send.
57
Communication Challenges in Global Market
Globalization.
58
How to Improve Communication
Minimize distractions.
by the rivals.
59
How to Make
Communication Effective
Be Organized
60
Characteristics of Non-Verbal
Communication
Communicates emotions and Attitude
Regulate verbal messages
Ambiguous
Continuous
More reliable
61
Nonverbal Communication Skills
Nonverbal communication skills are essential for
sending and decoding messages with emotional
content.
Dimensions of nonverbal communication:
Paralanguage (Voice quality, Volume, Rate of speech,
Voice pitch, Rhythm, Pronunciation)
Kinesics ( Body movements and
gestures symbols, Adapters, Illustrators,
Regulators)
Eye contact
Touch
62
Physical distance
Assignment No. 1
Define Communication.
Write a note on the importance
and benefits of effective
communication in your Career.
63
Important Questions
Chapter no. 1 BC-I
Q 1
Define internal communication and explain its
impact at global level. (Spring -2012)
Q 2
Define Communication. Discuss the importance
and benefits of effective communication.
(Spring- 2011)
64
Important Questions
Q 1
Define internal communication and explain the
impact of communication at global level
(Spring -2010)
Q 2
What are the components of communication?
Define and describe each.
(Spring- 2011)
65
Important Questions
Q-5
Explain Communication as lifeblood of an
Organization. (Spring 2013)
Q -6
Define Nonverbal Communication. How appearance
and body language Communicates ?
How silence, time and space communicates?
66
Thanks
67