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  • ATW241

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    Farid Alias
    42 Ansichten7 Seiten
    Lee Biscuits is a Malaysian biscuit manufacturer located in Tampoi, Johor that has been in business for over half a century. They are well known for their traditional Marie biscuits. The company is introducing a new protein snack product called Lee Protein Snack to enter the fitness market and promote healthy eating. The target market is adults aged 20-60 who are fitness enthusiasts with average incomes. Competitors in this space include Herbalife, Nature Valley, and Carman's, but Lee Protein Snack aims to have a more moderate price as a locally produced option.

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    Lee Biscuits is a Malaysian biscuit manufacturer located in Tampoi, Johor that has been in business for over half a century. They are well known for their traditional Marie biscuits. The company is introducing a new protein snack product called Lee Protein Snack to enter the fitness market and promote healthy eating. The target market is adults aged 20-60 who are fitness enthusiasts with average incomes. Competitors in this space include Herbalife, Nature Valley, and Carman's, but Lee Protein Snack aims to have a more moderate price as a locally produced option.

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    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    42 Ansichten7 Seiten

    ATW241

    Hochgeladen von

    Farid Alias
    Lee Biscuits is a Malaysian biscuit manufacturer located in Tampoi, Johor that has been in business for over half a century. They are well known for their traditional Marie biscuits. The company is introducing a new protein snack product called Lee Protein Snack to enter the fitness market and promote healthy eating. The target market is adults aged 20-60 who are fitness enthusiasts with average incomes. Competitors in this space include Herbalife, Nature Valley, and Carman's, but Lee Protein Snack aims to have a more moderate price as a locally produced option.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 7

    LEE BISCUITS

    TEAM
    1.FARID
    2.AIMAN
    3.FAIZ
    4.RURIS
    LEE BISCUITS

    Have been business for over half century


    Biscuits manufacturer located in Tampoi, Johor.
    Well known of Lee Biscuits product, traditional Marie biscuits.
    LEE PROTEIN

    SNACK THAT WONT DESTROY YOUR


    DIET
    Why this product?

    Entering new market- fitness community


    New product development for lee biscuits
    Healthy and hygienic guarantee
    Promoting healthy snacks
    To who we target?

    Man and women, adults (20-60 years old)


    Fitness enthusiast
    Average income
    Our competitors.

    Herbalife
    Nature Valley
    Carmans
    Differences from other Competitors

    Aspects Herbalife Nature Carmans Lee Energy


    Valley Snack
    Price Expensive Expensive Expensive Moderate
    Production USA USA Australia Local
    Distribution High High High Low
    cost

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