PRESENTER

MUHAMM AD IRFAN ARSHAD

ROLL NO 1387
PRESENTATION TOPIC
 CONTENTS
HISTORY
•
INTRODUCTION
•
NOKIA MISSION STATMENT
•
VISION AND STRATEGY
•
FINANCIAL HIGHLIGHTS
•
GRAPHICAL REPRESENTATION
•
 HISTORY

Nokia company started in 1865

 History of NOKIA
 Nokia is a Finland based company, incorporated in 1967.

 Nokia started of as a pulp, rubber & cable manufacturing

company by Knut Fredrik Idestam in 1865.

 Finnish Rubber Works acquired Nokia Wood Mills  Telephone

& Telegraph cables.

 Nokia Corporation created - 1967 - paper products- car tires-

personal computers - cables.
 History of NOKIA…
 Nokia began developing the digital switch (Nokia DX 200) which became a
success.

 In 1970, Nokia started taking an active interest in the power & electronics
businesses.

 In 1987, consumer electronic became Nokia’s major business.

 1991 Nokia - agreements to supply GSM networks - nine European countries.

 History of NOKIA…
 Between 1992 & 1996, the company exited from the rubber and cable businesses

 August 1997 Nokia - GSM systems to 59 operators in 31 countries.

 1998: Nokia leads the world
Nokia becomes the world leader in mobile phones
 1999: The Internet goes mobile
Nokia launches the world's first WAP handset, the
Nokia 7110.
 2002: First 3G phone
Nokia launches its first 3G phone, the Nokia 6650.
 2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage.
 2005: The Nokia Nseries is born
Nokia introduces the next generation of multimedia devices,
the Nokia Nseries.
 2006: A new President and CEO –
Olli-Pekka Kallasvuo becomes Nokia’s President and CEO;
Jorma Ollila becomes Chairman of Nokia’s board. Nokia and
Siemens announce plans for Nokia Siemens Networks.
 2007
Nokia recognized as 5th most valued brand in the
world. Nokia Siemens Networks commences
operations. Nokia launches Ovi, its new internet
services brand.
• Company recorded revenues of 41,121 Million € in 2007
about 20.3 % increase from 2006.

 2008
Nokia's three mobile device business groups and
the supporting horizontal groups are replaced by
an integrated business segment, Devices &
Services.
INTRODUCTION
 BRAND PERSONALITY
• Nokia focused on building customer relationship and trust.

• Building friendship and trust is the heart of Nokia brand.

• Logo shows their brand personality.

 PRICE
A key factor in selling a product
Started focusing on low cost mobile in rural
area
Nokia has come up with perfect prices for
each and every consumer segment
 The four p`s of Nokia
• PRODUCT
Centre of marketing
Nokia comes up with innovative phones
almost every six months
Also lunches special and limited edition
In short offer mobile phone of great variety
with various design and high quality
 Diversification

Information

Entertainment
WAP
Development
Voice
e-mail
Video
e-shopping
and
banking
 HISTORY OF NOKIA
 It also provides the services for network operators.

 Company recorded revenues of 41,121 Million € in 2007

about 20.3% increase from 2006.

 Company offers its products in 150 countries. Its HQ is in

 Espoo, Finland and employees about 68,500 people . Other

 company of Nokia are in China , Hungry , Germany , Korea

and India
 MISSION STATEMENT
• Everyone has a need to communicate and share. Nokia helps
people to fulfill this need and we help people feel close to what
matters to them. We focus on providing consumers with very
human technology – technology that is intuitive, a joy to use,
and beautiful.

• We are living in an era where connectivity is becoming truly

ubiquitous. The communications industry continues to change
and the internet is at the center of this transformation. Today,
the internet is Nokia's quest.
 Vision
The Vision of Nokia:

“Our vision is a world where everyone can

be connected. Our vision is to ensure that 5
billion people are always connected at any
given point and to achieve 100 fold more
network traffic”
Vision and strategy

Fulfill the need to communicate

•
Provide innovative technology
•
Trusted consumer relation
•
Best mobile device every where
•
Nokia commits another $150M to mobile investment.
Nokia announced it will commit an additional $150 million to its equity and
venture capital management arm Nokia Growth Partners, increasing total
funds under management for direct investments to $250 million as the handset
giant seeks to ignite the creation of new applications and services encouraging
adoption of mobile solutions including context and location based services,
mobile payments, mobile advertising, music and entertainment.
 Financial Highlights
Sales 52.09 Bil Revenue/Share 14.04

Income 1.41 Bil Earnings/Share 0.38

Net Profit Margin 1.05% Book Value/Share 4.76

Return on Equity 7.89% Dividend Rate 0.49

Debt/Equity Ratio 0.34 Payout Ratio 132.00%

 2009 EURm 2008 EURm Change %

Net sales 40 984 50 710 -19

Operating profit 1 197 4 966 -76

Profit before taxes 962 4 970 -81

Profit attributable to 891 3 988 -78

equity holders of the
parent

Research & 5 909 5 968 1

development expenses
Major Competitors
SE - Sony Ericssion
LG - LG
M - Motorola
Sam - Samsung

Nokia

SE LG
Price

Sam
M

Performance
Sales and Profit Life Cycles (Market Share)

90
80
70
60
Introduction
50
Growth
40
Maturity
30 Decline
20
10
0
Share Share Share Share Share
 Product Life Cycle

Maturity Sony
Ericsson

Nokia

LG

Growth

Decline
Samsungm

Motorolal

Introduction
 Market share strategy:
90
80
70
60
50 No kia
40 So n y E ricsso n
30 Sam su n g
20
10
0
2005 2006 2007 2008
Market Share
Thank you