Pengurusan Strategik

Strategic Management
BPMN 3023
Lecturer : Dr. Kadzrina Abdul Kadir
Office: Bilik 317, Third Floor
Main Building COB, SBM
Tel: 04-928-7442
Email: kadzrina@uum.edu.my, kadzrina@gmail.com
Penilaian
Evaluation
%
Kajian Kes - Individu 5
Case Study Individual
Observation Project- Individual 5

Pembentangan 10
Presentation
Projek Kumpulan 20
Group Project
Peperiksaan Pertengahan Semester 20
Mid Semester Exam
Peperiksaan Akhir Semester 40
Final Exam
JUMLAH / TOTAL 100
Prereq.: >90 credits, Strategic Management
last sem/ 2nd last sem

Corporate Business Functional

Operations
(POM/Stats)
Strategy (Strategic
Mgt/ Entr.) HRM (HRM /
Corporate Law/ OB)
Financial (Fin) Marketing (Mktg/OB) Sales
Investments (Fin) R&D (Sciences / MIS) (Fin/OB/Acctg/Mktg)
Policies (Law) Market Research/ Logistics (POM)
International Market Problem Solving MIS (MIS)
(IB / Econ) (KP/OB/Stats)
Acctg (Acctg/Fin)
US Bank Industry 2008 Recession

Investment Bank Large Global Banks/Insurance

Morgan Stanley
Change to commercial bank
Goldman Sachs
Change to commercial bank
Citigroup
Merrill Lynch US government bail out
Acquired by Bank of America AIG
Lehman Brothers US government bail out
bankrupt USD85 billion own
Bear Stearns 79.9% of company
Acquired by JP Morgan Chase

Source: Lehman Brothers marks the end of a banking era,

Newsweek, Daniel Goss,
http://www.newsweek.com/id/159092 , Accessed at
9/16/2008
Last major investment banks change status;
http://www.msnbc.msn.com/id/26827357 , Accessed at
9/22/2008
World/US recession - History
Great Depression
1929-1933

Oil price crisis in US

1973-1974

Gulf crisis war

1990
Tech Burst
2001
U.S. confronts possibility of deep recession - Economy in Turmoil- msnbc.com;
http://www.msnbc.msn.com/id/27202928/page/2/, Accessed at 10/16/2008
 Strategic Management Defined

Set of managerial decisions and actions

that determines the long-run performance
of a firm
(how to survive)

Prentice Hall, Inc.

1-6
2008
 Consultation Hours
TIME SUNDAY MONDAY TUESDAY WED THURSDA
Y

MEETING
Workshop
8:30- GRP O GRP O

MEETING
10:00AM BPMN3023 BPMN3023

RESEARCH
10:00-
11:30AM

11:30- GRP N GRP N

1:00PM BPMN3023 BPMN3023

1:00-
3:00PM

3:00- CLASS CLASS CLASS

4:00PM PREP PREP PREP

4:00- CONSULT CONSULT CONSULT CONSULT

5:30PM ATION ATION ATION ATION
 Questions
1. Which company in the US has a
stock price of more than USD100?

2. Which company in Malaysia has a

stock price of more than RM100?

3. What is the stock price of

Petronas? (Malaysias only company
in Fortune Global 500)
 Soalan / Question
1. Apakah Objektif yang ingin anda
capai dalam:
What is your Objective that you
would like to achieve in:
A. 5 Tahun / years
B. 10 Tahun / years
C. 30 Tahun / years
2. Bagaimanakah anda akan
mencapai Objektif tersebut apakah
strategi anda?
How would you achieve this objective
what is your strategy?