Majjic Enterprises

Anthony Haapala, Mike Swierzewski, Jimmy Rubino, and

Jeremy Peters
Financial Performance
Q1-Q2
Establishing company

Building Plant

Too conservative

Q3
Sales Center

Webcenter

Q4
Inventory Turnover
Market Performance

Quarter 3
Alpha released

Workhorse

Innovator

Costcutter

Quarter 4
Omega released

Workhorse fell

Innovator fell
Strengths

After investment in product inspection,

we increased our reliability

judgement
to become a more
reliable product

Advertising

Human Resource Management

most productive

Investment in future
Balanced Scorecard
Weaknesses

Financial risk

Market Performance
Competitors (AMMT)

Market effectiveness

Wealth
Problems and Opportunities

Problems:
Independent Customer Union

Brand Design

Competition in Toronto

Better brand design & price

Asset Turnover

Brand Design

Opportunities
Europe Market
Customers

Workhorse
Peace of Mind-safe, secure, no hassle

Multi purpose workstation

Easy to use

Fast service response time

Innovator
Vendor is technical leader

Fast access to graphical images

High performance over price

Competitors

NORAM

Toronto
AMMT

Chicago (Web)

EUROPE

Moscow is open
Marketing Strategy

Modify Brands

Modify Innovators Ad

Introduce a mercedes brand and traveler brand

Continue to invest in market research

Keep trying to create brand likableness for new products

Cut down on advertising

Sales Channel Strategy

Continue to have sale offices in:

Toronto, Workhorse

Moscow, Innovator

Web sales

Opening sales offices:

Paris, Mercedes & Traveler

All middle of the pack markets, sticking to strategy.

HR Opportunity

Most Productive Staff in the Industry

Both Europe and North America

Factory workers also most productive

Combination of good compensation, benefits, vacation and retirement

Manufacturing Strategy

On top of improved worker productivity, we want to decrease the amount of time

we stop production to reduce overhead costs

Better forecasting demand and operating capacity, increase demand continuously

never have a large ending inventory

Ensure we never have stock outs

Financial Strategy

Pay off emergency loan

Get gross margin up with established revised products (Alpha and Omega)

Less spending
Marketing

Assets

Improving changeover

Spending towards product and getting it correct for our markets

Income Statement

Quarter 1 and 2

R&D spent now

Revenues rising

Operating Profit Leveling out

Cash Flow Statement

Investing in plant

Emergency Loan

Quality Costs
Balance Sheet

Cash continually decreasing

Wrong Product

Heavy Investing

Debt
Tactical Plan

Primary: Workhorse Secondary: Innovator Future Third market: Mercedes

Medium and competitive segments

Middle of cost and size

New modified version of Omega and Alpha

Strive to increase market share and provide the most reliable product

Provide uncompromised support to customers

Financial Request

$5,000,000

55% Ownership of our company at $100/share

End of year 3
Return on Investment to be at least $3,000,000 profit with prospective growth after year 3 into the
future