Global Ad and PR Findings

By: Mallorie Molek, Taylor Goudy, Jamie Cambert, and Stephanie Sibik
 Our Team

Jamie Cambert Stephanie Sibik Taylor Goudy Mallorie Molek

Editor Creative Director Account Manager Lead Researcher
Overview

We conducted research to compare millennials in advertising

agencies between the US and the UK
Methodology
Conducted 9 in depth interviews
5 in the UK

4 in the US

Stephanie: Four Communications, Allied

Jamie: Bear London, Frukt, Kent State UCM

Taylor: Gravity, Allied

Mallorie: Gravity, Allied

Conducted a survey that had 93 responses

Target Audience

Millennials in the UK and the US

Hiring Managers

HR Personal

AD and PR agencies

Recruiters
Survey Results

90% of respondents on the survey said email was the best form
of communication

If they could change their job theyd want:

clear written objectives, more money, more recognition, more transparency,
more room for growth, more feedback from superior

People are not pleased with their career advancement

89% of participants were satisfied with their job but only 34%
plan to stay at their job longer than two years
Key Insights UK

More Journalism and English Literature

Majors

More paid time off ex: Vacations

High importance of acknowledgement

and positive reinforcement

Family feel (no matter the size of the

agency)

Not as focused on an end goal

Key Insights US
Goal focused

Want a high paying job

Not as focused on being

happy as they are on
being powerful and
successful

More room for growth

Commonalities with the US and UK

Work harder for

positive affirmation

Soft Hierarchy

Open layout work

space

Open communication
with boss

Weekly meetings
Discussion
London has a slower pace and stay at an agency where they feel
happy. Workers are content with their jobs as long as they are
learning new concepts and their work is getting the recognition it
deserves. In the US, the pace is fast, and there is a strong urge to
advance into better positions. We found that most millennials in
America leave their current place of employment because they do
feel there is not enough space for advancement.
Suggestions

Have clear objectives written

for every job

Recognition
Positive words of affirmations

Awards

Always be giving feedback

Future Research

Why does the US put so much pressure onto climbing to the top
positions in a business?

What are the benefits of longer vacation days?