&

Founded by Travis Kalanick and

Garrett Camp on March 2009 (6
years ago)

Headquarters is in San
Francisco, California, USA.

Private company under the

transport industry.

On October 2010, the company

changed its name from
UberCab to Uber.
Old Name/Logo:
Founded by Anthony Tan and
Tan Hooi Ling on 2011 in
Malaysia.

Headquarters is in
Singapore.

Under the transport industry.

New Name/Logo:
Recently change its name
from GrabTaxi to Grab
on the 28th of January 2016.
Taxi - Calls a taxi that has an agreement with Uber. These taxis are just like any taxi except that you pay
through the application.

UberX Base fare: 25 + 1 per min. + 4.5 per km.

Sends an every day car to your location with seating up to 4 people.

Black Car Base fare of 50 + 2.50 per min. + 14 per km.

This is Ubers original service. Choosing Black Car will send a high-end Sedan or SUV/MPS with seating up to 4
people.

SUV Sends a SUV to your location with seating up to 6 people. Significantly more expensive than the
Black Car service.
LUX Sends a high-end luxury car to your location with seating for up to 4 people. This is Ubers most
expensive service.
 Grab Bike On-demand bike service for passengers and instant deliveries. This
service can be found in Ho Chi Minh City and Hanoi City, Vietnam, Bangkok, Thailand and
Jakarta, Indonesia.
Base fare of 25 + 10/km

Grab Car (Economy) Your every day private car.

Base fare of 30 + 9/km

Grab Car (Premium) - Your premium driver service with a luxurious

experience.
Base fare of 75 + 15/km
7-seater Taxi A metered, spacrious and a comfortable ride.

Base fare of 35
1 10 km 5.50/km
10 20 km 6.50/km
20 40 km 7.50/km

Grab XL -

Base fare of 300

0 1 km 20/km
10 + km 15/km
 Service is available worldwide
in 58 countries and 300 cities.

Service is available in 22 cities in 6 countries Malaysia,

Application is only available for
Andriod and iOS.
Singapore, Thailand, Vietnam, Indonesia and Philippines.
Application is available for Andriod, iOS, BlackBerry 10
devices and Windows Phone.
Doesnt offer free rides but promotion codes are available.
First time users only gets a free ride.

Offers free rides when you refer

a friend to sign up and use the
service.
 Strength

It has a high standard of service. Only verified drivers and

cars will be able to work for Grab.
It is a well-recognized business. Grabs payment method requires you to pay directly to the
A cashless payment system is used. driver.

Dual rating system boosts trust and safety for both drivers The operational cost is quiet low as it relies on customer-to-
and customers. driver interaction.

As Uber has a high value, many people are ready to invest in The estimated charges and the summary of the drivers
it. details will be shown on the next screen once the booking is
successful.
 Weakness

The relationship between Uber and the drivers is ethically

questionable.
Grab and its customers have no bonding.
There are privacy risks as Uber records where customer gets
the taxi from and where they go with it. There are privacy concern as Grab records where customer
gets the taxi from and where they go with it.
The cost of operating the vehicles are very high but the
drivers do not earn as much. Incentive to remain with Grab is very low.

Drivers can also reject unwanted clients. Drivers are very dependent on tips.
 Opportunities
Cheaper electric cars can be used. It will reduce the cost and
increase the drivers profit margin.
It can exploit new and big markets in countries where taxi
services are inconvenient and expensive.
Uber can increase the valuation. This might appeal more
investors. Uber will have more money to operate.
The estimated charges and the summary of the drivers
details of the booking will be shown on the next screen
once the booking is successful.
You can hire the driver to transport children to school, pets to
vet, patients to hospitals etc.
Can tap growing markets in suburban areas where taxi
services are not available.
 Threats
Drivers arent happy with the
low-profit margins. This might
lead to bad publicity.
As new markets and drivers
are joining, fraud and scandals Tan, started by going door to door to ask the biggest taxi
fleet companies to try his product.
are also increasing. It is The initial period was tough with many skeptics.

damaging for the brand. Over valuation can lead to over-investment in locations
where there is no room for businesses for a similar type.
Self-driving cars will eliminate Drivers constantly asking for tips can make the customers
feel repulsed and not use the service anymore.
the need for Uber.
Problems with local
authorities can lead to fines. It
will also earn a bad PR.
In favour of?
Grab is easily accessible
and affordable.
Significantly cheaper than
Uber.
Provides more services than
Uber.
Very popular in Asian
countries.
Presentation by (Group 3):

Doline Stephanie Mafoh Tchio

Dujfah Tungsujaritphun (Peem)
Jariyaporn M. Seenay (Jenny)
Jimoh Taiwo Aweda (Ola)
Sulaimon Sikirulai Adeshina (Dammy)
Tunde Atiku
Odejayi Olajide Abdul