Beruflich Dokumente
Kultur Dokumente
Nilanjana Halder(14164011)
Faria Afroz(14264058)
Strategic Issues &
Recommendation
Industry Highlights
Market Size: Large
The Market
Life Cycle Stage: Mature
Major Customers:
Automakers
Construction Industry
Appliance Manufacturers
602.8
600
546.7
496.2
500
432.8
400 382.7
353
300
100
0
2000 2001 2002 2003 2004 2005
Largest
Founded by
New CEO Keneth Steel
Ransom Eli
Iverson Rebuilt it Company in
Olds
into a Steel Joist US
Business
Product Line
Support
Activities
Cost Drivers
Drivers Reason
60.00%
20.00%
14.20%
10.32% 11.92%
9.86%
6.54% 7.20%
5.20% 3.38%
2.61% 1.00% 2.70%
0.00%
2000 2001 2002 2003 2004 2005 2006
1273
1200 1159
1107
Increasing Sales per
Employee
1000
800
619 637
600
531 528
400
200
0
2000 2001 2002 2003 2004 2005 2006
Considers strength
Strategic Fit Grab market opportunity
Fit
Test Did thorough analysis before strategy
implementation
Highly dependent on US
market
Global expansion
Low presence in high
growth market