Presented by:

Be a man of
integrity, be
responsible to your
family, job and
society.
Eka Tjipta Widjaja

Shared corporate
values Integrity
Positive Attitude
Commitment
Continuous Improvement
Innovative
Loyal

slide 21
 Our
Journey

1938 1972 1986 2005 2013

Established
Eka Tjipta
a soda Bank Shinta
Widjaja started Sinar Mas
chemical was acquired Sinar Mas to
his Forestry started
factory, Tjiwi which officially celebrate its
entrepreneurial to manage its
Kimia which became Bank 75th
journey in first plantation
later became Sinarmas in Anniversary
Makassar at the forest
Sinar Mass 2006
age of 16
first paper
factory

193 194 195 196 197 198 199 200 201

0 0 0 0 0 0 0 0 0

1968 1972 1982 1996 2006

PT Dian
PT Internas
Built the first Swastatika
Artha Leasing
copra cooking Started Sentosa
Company was
oil refinery property was PT Smart
founded,
Bitung Manado development founded to Telecom was
evolving into an
Oli Ltd. in North business with supply established
integrated
Sulawesi PT Duta electricity
financial
Pertiwi to APPs
services
manufacturi
company
ng facilities
slide 33
 Sinarmas
Financial service

Asia Pulp
and Paper Sinarmas
Land (real
estate and
development)

Smart
Agribusiness and DSS energy and
Food Infrastructure
SmartFren
Live smart
Telecommunications

Sinar Mas started its business operations in 1938 in Indonesia.

It is today one of Asias leading enterprises, consisting of 6 main business pillars and also
important initiatives in healthcare and education.
slide 4
Sinar Mas business
pillars

pulp and paper real estate and

products development

telecommunicati
ons

Sinar Mas started its business operations in 1938 in Indonesia. We are committed
to the highest business, environment and social standards for sustainable,
inclusive growth.

It is today one of Asias leading enterprises, consisting of 6 main business pillars

and also undertaking important initiatives in healthcare and education.

In total Sinar Mas creates 300,000 jobs and supports 500,000 additional jobs in
Indonesia
slide 54
Pulp and
Paper
One of the worlds
leading pulp and
paper
producer

19 million tons of capacity

Paper mills in Indonesia and China
Zero-deforestation policy
Sales in more than 150 countries
slide 6
 Mission & Values

Our vision is to become a leading and respected global pulp-

and-paper company that provides superior values to our
customers, community, employees and shareholders -
responsibly and sustainably.

We value:
Our employees who are integral to APPs success
The environment, as we depend on it to ensure we can run
our operations sustainably
Our customers and suppliers who keep our business going at
both ends of the supply chain
Our shareholders, and the community at large to whom we
are accountable for all that we do
The principles of good governance as we continue to build a
sustainable business

slide 7
 APP Products

Packaging Paper

Brown Grade
Corrugating fluting of
carton box
White Grade
Smooth surface
Food Packaging
The products consist of
three layers.
It is used for the inner and
outer layers
(face paper) of carton
boxes.

slide 8
 APP Tissue Brands across the
Globe
Paseo is a luxurious range of premium A trusted tissue brand which has been widely
quality tissue products made from accepted for its high quality softness, strength,
natural fibre and contains no chemical absorbency and reasonable price.
brightening agents.

A better quality tissue made from
natural fiber with an affordable
price.
Toply has been widely known for Its
paper color which is clean and clear,
with solid texture and good
absorbency. It is available in white and
assorted colors in different sizes

LIVI is well-known in world-class

establishments across the globe.. LIVI provides
Premium range in the Away from Home
category
slide 9
 Toilet Rolls

Single roll, 220 sheets, 2ply

Single roll, 200 4 rolls, 200 sheets,
sheets, 2ply 2ply

100 rolls, 200 sheets,

Tulip, 6 roll,
2ply
2ply

8 rolls roll, 2ply,

embossed slide 10
Pengaruh Komunikasi
dalam dunia bisnis
Keberhasilan suatu proses komunikasi bisnisdi
dalam entitas suatuperusahaanakan ditentukan
oleh kesamaan pemahaman antara-orang yang
terlibat dalam kegiatan komunikasi.

Kesamaan pemahaman ini dipengaruhi oleh

kejelasan pesan, cara penyampaian pesan, perilaku
komunikasi, dan situasi (tempat dan waktu)
komunikasi.

Komunikasibisnisbiasanya menggunakan
kombinasi cara berkomunikasi (lisan, tertulis dan
tayangan) yang memungkinkan terjadinya
peyerapan informasi dengan lebih mudah dan jelas.

slide 11
Pengaruh Komunikasi
dalam dunia bisnis

Hasil studi tentang perilaku bisnis di kalangan eksekutif

menunjukkan fakta bahwa kemampuan berkomunikasi
merupakan unsur pokok di antara berbagai faktor
personal yang diperlukan untuk mempromosikan
menejemen organisasi atau mengatasi konflik
menejemen).

Tantangan seorang manajer di masa depan relatif akan

semakin sulit, yang menuntut kemampuan untuk
mengkomunikasikan ide gagasan dan tujuan dalam
lingkungan organisasinya serta bagaimana
menyampaikan produk atau jasa yang dimilikinya
kepada pelanggan.

slide 12
 6 Kendala Penyampaian
Komunikasi Bisnis

Struktur Komunikasi yang buruk

Penyampaian yang lemah
Penggunaan media yang salah
Pesan yang campur aduk
Salah Audience
Lingkungan yang mengganggu

slide 13
 Menulis Pesan Positif

3 Langkah Proses Menulis

Merencanakan Menulis Melengkapi

Menganalisa
Menganalisasituasi
situasi Merevisi
Merevisipesan
pesan
Adaptasi
Adaptasi
dengan
denganpeserta
peserta
Mendapatkan
Mendapatkaninformasi
informasi Menghasilkan
Menghasilkanpesan
pesan

Memilih
Memilihmedia
mediayang
yangtepat
tepat Mengkoreksi
Mengkoreksipesan
pesan
Menyusun
Menyusunpesan
pesan
Menyusun
Menyusuninformasi
informasitersebut
tersebut Mendistribusikan
Mendistribusikanpesan
pesan

slide 14
 Tujuan Pesan Negatif

1. Menyampaikan pesan
2. Mendapatkan persetujuan
3. Mempertahankan niat baik
4. Mempromosikan citra baik perusahaan
5. Meminimalkan korespondensi di masa depan

slide 15
 Memilih pendekatan
terbaik
o Memprediksikan reaksi pembaca
o Mengetahui preferensi pembaca
o Melestarikan hubungan kerja
o Mendapatkan perhatian pembaca
o Mengikuti pedoman perusahaan
o Mengontrol komunikasi follow-up

slide 16
Alasan dan Informasi

Memberikan
Memberikan Mengemukakan
Mengemukakan
Penjelasan
Penjelasan Alasan
Alasan

Menyediakan
Menyediakan Menjelaskan
Menjelaskan
Menuntun
Menuntun Detail
Detailyang
yang Kebijakan
Kebijakan
Pembaca
Pembaca Cukup
Cukup Perusahaan
Perusahaan

slide 17
 Menyatakan Kabar Buruk

Citra Perusahaan

Menekankan Kabar Buruk

Penerimaan Menggunakan Pernyataan Kondisional Niat Baik

Fokus kepada Hal Positif

Korespondensi Masa Depan

slide 18
 Merespon Informasi Negatif
dalam lingkungan Sosial
Media
Partisipasi lebih awal, partisipasi lebih sering.
Memantau percakapan.
Mengevaluasi pesan negatif
Merespon secara tepat.

slide 19
 STUDI KASUS :
APP SINARMAS GROUP
LSM & Kritik Aktivis

Berbagai LSM mengkritik APP atas dasar pemeliharaan

lingkungan. Menurut Friends of the Earth laporan dari
tahun 2005, APP telah membersihkan lebih dari 280.000
hektar hutan dalam dekade terakhir, dan berencana untuk
memotong 300.000 lain selama lima tahun ke depan.
Perusahaan ini telah berada di tengah-tengah banyak
kontroversi lingkungan dan telah dituduh terlibat
dalam pembalakan liar di Kamboja dan di Indonesia .

slide 20
Pencemaran Lingkungan

slide 21
Ekosistem Fauna

slide 22
FairPrice band APP products

slide 23
FairPrice band APP products

slide 24
 Penjualan APP menurun

Goods Return
Banned from singapore all products
Green label suspended

slide 25
 Analisa

Jawaban tidak meyakinkan

Tidak memberikan contoh konkrit
Penyampaian pesan yang lemah

slide 26
slide 27
slide 28