PRESENTATION

OF IDEAS
 AGE RANGE :

GENDER:
Female
SOCIAL
STATUS: FASHION POSISSION:
Lower / My target audience
Working wont be in the
Class possession to buy
high end, designer
clothes, they will be
most likely to buy
high street low cost
clothes.
LEGAL AND ETHICAL ISSUES AND
CODE OF PRACTICE
CHARITIES
When launching my advert campaign, I will have to keep
these rules into consideration or I will be breaching ASAs
rules and regulations. When advertising my images, I
must make sure they are suitable for a young audience
and make sure they are sensitive to an emotional
audience.
These rules are intended to prevent the abuse of
peoples charitable impulses. Charity
advertisements or advertisements that feature
charities should treat with care and discretion any
subjects likely to arouse strong emotions. Although
audiences are generally more tolerant of
potentially distressing treatments when the
objectives of an advertisement are charitable,
sensitivity is nevertheless required especially in
relation to younger audiences.
 COPY RIGHT

This law will affect my advert campaign if I copy

someone else's work and try and pass it on as my
own, I must make sure that all work used is mine
as I dont want tot breach the copy right law.
Copyright, Designs and Patents Act 1988. The law gives the
creators of literary, dramatic, musical, artistic works, sound
recordings, broadcasts, films and typographical arrangement of
published editions, rights to control the ways in which their material
may be used.
OBSCENE PUBLICATIONS ACT 1959 AND 1964

The obscene publications law doesnt apply to my

advert campaign because anything that is classed as
obscene is irrelevant to my adverts and however; I will
still have to keep it in mind when creating my advert.

Under this law, it is an obscene article for

publication for gain. Something is considered
obscene if it tends to deprave or corrupt,
those likely to read, see or hear that matter
contained in i.e. pictures of death, this is a
criminal law.
 PRIVACY

When producing my advertisements, I need to take this rule into

consideration because I dont want to be breaking the ASA rules and
guidelines, for example if we were to include names of the models used
this would be breaching their privacy as it isnt relevant for the
advertising campaign to tell people their private information.

Impersonations, sound-alikes, parodies or similar take-offs of celebrities are

permissible only if those devices are instantly recognisable and if it could be
reasonably expected that the person concerned has no reason to object.
Nevertheless, advertisers are urged to obtain advance permission or seek
legal advice before clearance. Copyright permission should be sought for
references to, or portrayals of, well-known characters or their names or
personae.
 MISLEADING ADVERTISMENT

When launching my advert campaign, I will have to keep these

rules into consideration or I will be breaching ASAs rules and
regulations. When advertising that the money goes to a charity I
need to be careful in the wording used, I will be breaching the
rules of ASA if I was to say for example buy clothes in this charity
shop because if you dont children will die as they havent got
enough charity money to get them clean water.
According to the ASA rules, marketing
communications must not materially mislead or be
likely to do so, Marketing communications must
not explicitly claim that the advertisers job or
livelihood is in jeopardy if the consumer does not
buy the advertised product.
PLANS FOR CAMPAIGN

I have chosen this colour scheme

because my photographs are going
to be set outside and the browns
represent nature, the whites and
greys represent the colour of the city
buildings that will be in the back BRITANNIC
ground of advert 3.
BOLD
SKETCHES
My first advert is going to be
landscape, it will be placed in the
woods because it will show my
audience that they can get warm,
outdoor clothes. I want all trees in
the background as it will give a
proper outdoor atmosphere. My
main subject will be a male model;
he will be walking through the
woods wearing none branded
clothing; he will be wearing: a big
warm coat, jeans and a pair of
trainers. I will be using a close up,
shallow focus so that the model is
the main focus of the photograph.
SKETCHES
My second advert is portriate, it will be
set in local park because its a nice,
natural setting and it will be obvious
from the background that it is winter.
The main subjects will be a Male
model with. For this advert I will be
using a deep focus shot as I want
everything to be in focus and I will be
shooting the photograph from a low
angle to make the model look bigger.
The model will be wearing lots of
warm clothes. I want all trees in the
background as it will give a proper
outdoor atmosphere.
SKETCHES

My final advert is portrait, it will be set in woods,

the background will be trees and footpaths. The
main subject will be a female model; she will be
walking towards the camera. She will be wearing a
big warm coat, the coat will be zipped up so you
cant see what top he is wearing, he will have
jeans and black shoes on. I will be using a deep
focus so that the photograph is as detailed as
possible. The photograph will be a wide angle so
that you can see the full outfit.
 PRODUCTION PLAN AND BUDGET

(The budget will not affect me as I will be using my own equipment and the models
will already own the costumes needed).