SWOT ANALYSIS

OF MAJOR THREE
PLAYERS
Thomas Cook
SWOT Analysis
1. One of the largest travel company in Europe and UK
2. Provides affordable and accessible holidays to people
3. Global presence with services like Package holidays,
flights, hotels, resorts etc
4. Increased Brand presence worldwide due to association
with last Olympics
5. Close to 20,000+ employees with the company
6. Strong brand presence due to TVCs, online and print
ads, and OOH hoardings
7. Sponsorship of many events and sports teams has
Strength increased the brand presence
1. Allegedly refused to pay statutory EU compensation to
customers
Weaknesses 2.Intense competition means limited brand presence
1. To become the largest travel company in Europe and UK
2.To boost their share prices by expanding business
Opportunities 3.To digitalize there operations for better penetration
1. Uncertainty in the airline sector
2.Price wars can reduce market share
Incredible
India SWOT Analysis
1. The campaign highlights not only the tourist places in India, but
also its cultural and historical heritage
2. The campaign managed to make a powerful visual impact on
the viewers.
3. The campaign was featured sufficiently through print and TV
media and hence had a good reach
4. The Incredible India campaign along with the complementary
Strengths campaign of AtithiDevoBhava managed to gain popularity
1. Some critics believed that the campaign was meant to appeal
only to the affluent tourist and could not appeal to the average
tourist.
2. The campaign was found to be uni-dimensional by some
people.
3. Since India is a geographically and culturally diverse country,
Weaknesses the campaign could not manage to cover all the aspects
1.The tourism industry is India is flourishing at a rapid rate and the
Incredible India campaign has a lot of potential to attract tourists.
2. Government spending on the tourism industry are increasing
gradually.
3. A wider campaign can be planned leveraging the diversity in
Opportunities India.
1. Every campaign has its shelf life and so does the Incredible India
campaign.
2. If the campaign fails to innovate it will lose its appeal.
Clear Trip
SWOT ANALYSIS

1. Simple Interface and processes

2. Presence in the international business scenario
3. Good customer support for customers
4. Highly Customer oriented
Strengths 5. Tie-ups' with airlines, corporate and hotel chains
1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online
payments
3.Cases of Unsatisfactory customer service in terms of addressing
Weaknesses issues

1.Customers currently using traditional methods of bookings

2.Offer better travel packages in line with customer expectation
Opportunities 3.Untapped sections of international tourism market

1. Possible lack of co-ordination with tourism entities

2.Present competitors having substantial market share
Threats 3. Newly emerging online booking portals with better offerings