Revenue share of US firms dominates the global Entertainment and The

The US
US market
market is
is dominated
dominated
Media industry with a 65.4% market share followed by European firms by
by the Computer services
the Computer services
and
and broadcasting
broadcasting and
and cable
cable
with 15.74% market share. distribution
distribution firms.
firms. The
The top
top 3
3
US
US firms
firms contribute
contribute 36%
36% of
of
revenues with a combined
revenues with a combined
profit
profit of
of US
US $32.89
$32.89 bn.
bn.

The
The share
share of of the
the top
top 20
20
global
global firms
firms accounts
accounts toto
63.3%
63.3% of the total revenue of
of the total revenue of
top 100 entertainment
top 100 entertainment and and
media
media industry
industry firms
firms inin
2015.
2015.

Growth
Growth drivers
drivers for
for this
this
industry include that of rise
industry include that of rise
of
of new
new advertising
advertising formats
formats
like
like digital,
digital, more
more creative
creative
content
content development and
development and
changing
changing consumer
consumer
preferences
preferences towards shorter
towards shorter
media
media formats.
formats.

Asian
Asian nations
nations like
like Japan,
Japan,
China and India contributed
China and India contributed
11.85%
11.85% of of total
total revenue
revenue andand
a
a profit
profit of
of US
US $$ 9.4
9.4 bn.
bn.
First Second Last 2 Overall
Overall ROA
ROA was
was 0.68
0.68 with
with
Quartile Quartile Quartile the highest being
the highest being that
that of US
of US