Third Edition John Wiley & Sons, Inc., 2004 Chapter 16 Kotabe & Helsen's Global Marketing 1 Management, Third Edition, 2004 Chapter 16
Global Logistics and Distribution
Chapter 16 Kotabe & Helsen's Global Marketing 2
Management, Third Edition, 2004 Chapter Overview
1. Definition of Global Logistics
2. Managing Global Logistics 3. Free Trade Zones 4. Maquiladora Operation 5. U.S. Special Import Tariff Provisions 6. Global Retailing
Chapter 16 Kotabe & Helsen's Global Marketing 3
Management, Third Edition, 2004 Introduction
Global logistics and distribution have played a
critical role in the growth and development of world trade and in the integration of manufacturing on a worldwide scale. The use of appropriate distribution channels in international markets increases the chances of success dramatically. In the United States, the total logistics cost has amounted to ten to eleven percent of the countrys GDP every year in the last decade.
Chapter 16 Kotabe & Helsen's Global Marketing 4
Management, Third Edition, 2004 Introduction (contd.)
As firms start operating on a global basis, logistics
managers need to manage shipping of raw materials, components, and supplies among various manufacturing sites at the most economical and reliable rates. The development of intermodal transportation and electronic tracking technology has resulted in a quantum jump in the efficiency of the logistic methods employed by firms worldwide.
Chapter 16 Kotabe & Helsen's Global Marketing 5
Management, Third Edition, 2004 1. Definition of Global Logistics
Global logistics is defined as the design and
management of a system that directs and controls the flows of materials into, through and out of the firm across national boundaries to achieve its corporate objectives at a minimum total cost (see Exhibit 16-1). Materials management refers to to the inflow of raw material, parts, and supplies through the firm. Physical distribution refers to the movement of the firms finished products to its customers, consisting of transportation, warehousing, Chapter 16 Kotabe & Helsen's Global Marketing 6 Management, Third Edition, 2004 1. Definition of Global Logistics (contd.)
inventory, customer service/order entry, and
administration.
Chapter 16 Kotabe & Helsen's Global Marketing 7
Management, Third Edition, 2004 2. Managing Global Logistics
The following factors contribute to the increased
complexity and cost of global logistics: Distance Exchange rate fluctuations Foreign intermediaries Regulation Security
Chapter 16 Kotabe & Helsen's Global Marketing 8
Management, Third Edition, 2004 2. Managing Global Logistics (contd.) Modes of Transportation Value-to-Volume Ratio Perishability Cost of Transportation Ocean Shipping Liner Service Bulk Shipping Air Freight Intermodal Transportation Chapter 16 Kotabe & Helsen's Global Marketing 9 Management, Third Edition, 2004 2. Managing Global Logistics (contd.)
Warehousing and Inventory Management
Hedging Against Inflation and Exchange Rate Fluctuations Benefiting from Tax Differences Logistic Integration and Rationalization E-Commerce and Logistics Third-Party Logistic (3PL) Management The largest 3PL sector is the value-added warehousing and distribution industry. Chapter 16 Kotabe & Helsen's Global Marketing 10 Management, Third Edition, 2004 3. Free Trade Zones
Logistical Revolution with the Internet
The trend toward third-party logistics is a result of the Internet and the intranet as well as concentrating on core competencies. A free trade zone (FTZ) is an area that is located within a nation (say, the United States), but is considered outside of the customs territory of the nation.
Chapter 16 Kotabe & Helsen's Global Marketing 11
Management, Third Edition, 2004 3. Free Trade Zones (contd.)
FTZs provide many cash flow and operating
benefits to zone users and include (see Exhibit 16- 2): 1. Duty deferral and elimination 2. Lower tariff rates 3. Lower tariff incidence 4. Exchange rate hedging 5. Import quota not applicable 6. Made in U.S.A. designation Chapter 16 Kotabe & Helsen's Global Marketing 12 Management, Third Edition, 2004 4. Maquiladora Operation
The maquiladora industry, also known as the in-
bond or twin-plant program, is essentially a special Mexican version of a free trade zone and was started in 1965. Mexico allows duty-free imports of machinery and equipment for manufacturing as well as components for further processing and assembly, as long as 80 percent of the plants output is exported.
Chapter 16 Kotabe & Helsen's Global Marketing 13
Management, Third Edition, 2004 4. Maquiladora Operation (contd.)
Mexico permits 100 percent foreign ownership of
the maquiladora plants in the designated maquiladora zone. Most of the maquiladora plants are located along the U.S.-Mexico border, such as Tijuana across from San Diego, Ciudad Juarez across from El Paso, and Nuevo Laredo across from Laredo. Other cities include Monterrey, Mexico City, and Guadalajara. Mexico has been an attractive location for labor- intensive assembly because of cheaper labor. Chapter 16 Kotabe & Helsen's Global Marketing 14 Management, Third Edition, 2004 5. U.S. Special Import Tariff Provisions Under NAFTA regulations, local content requirements have encouraged companies to move their operations to Mexico. Special U.S. tariff provisions have encouraged U.S.-based companies to export U.S.-made components and other in-process materials to foreign countries for further processing and/or assembly and subsequently to reimport finished products back into the United States. U.S. imports
Chapter 16 Kotabe & Helsen's Global Marketing 15
Management, Third Edition, 2004 5. U.S. Special Import Tariff Provisions (contd.) under these tariff provisions are officially called U.S. imports under items 9802.00.60 and 9802.00.80 of the U.S. Harmonized Tariff Schedule (the 9802 tariff provisions, for short).
Chapter 16 Kotabe & Helsen's Global Marketing 16
Management, Third Edition, 2004 6. Global Retailing
In developed countries, retailing employs between 7
percent and twelve percent of the workforce. In 2002, Wal-Mart was the largest retailer in the world with a total revenues of $220 billion. Only 10 percent of its sales are generated outside its core NAFTA region. Push versus Pull: The traditional supply chain powered by the manufacturing push is becoming a demand chain driven by consumer pull, especially in the developed countries. Chapter 16 Kotabe & Helsen's Global Marketing 17 Management, Third Edition, 2004 6. Global Retailing (contd.) On-Time Retail Information Management Reduced Inventory Market Information at the Retail Level Strong logistics capabilities can be used as an offensive weapon to help a firm gain competitive advantage in the marketplace. Retailing Differences Across the World: Industrialized countries tend to have a lower distribution outlet density than the emerging markets.
Chapter 16 Kotabe & Helsen's Global Marketing 18
Management, Third Edition, 2004 6. Global Retailing (contd.)
The advanced facilities available in the
developed world allow a much higher square footage of retail space per resident,due to the large size of the retail outlets. Large-Scale Retail Store Law (LSRSL) in Japan This law helped to protect the small retail stores E-Commerce and Retailing
Chapter 16 Kotabe & Helsen's Global Marketing 19
Management, Third Edition, 2004 6. Global Retailing (contd.)
Countries such as Japan and Germany are
warming up to the same e-commerce revolution as the United States has experienced. E-commerce is not limited to the developed countries. China is already the fastest growing Internet market in Asia.
Chapter 16 Kotabe & Helsen's Global Marketing 20
Management, Third Edition, 2004 6. Global Retailing (contd.)
Brazil is the most wired nation in Latin
America. Despite the rapid growth of the Internet, the need for local or regional distribution of products is likely to remain as important as it was before the Internet revolution. Despite the rapid growth of the Web, the need for local or regional distribution of products is likely to remain as important as it was before the Internet revolution.
Chapter 16 Kotabe & Helsen's Global Marketing 21
Management, Third Edition, 2004 Copyright John Wiley & Sons, Inc., 2004