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Channel Structure

Channel Structure of SCM


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Integrated Logistics
System

A lir a n I n fo r m a s i
s C
u u
p s
p P h y s ic a l
t
P ro cu re m e n t M a n u fa c tu r in g
l D is t r ib u t io n o
i m
e e
r r
A lir a n B a r a n g

Channel Structure of SCM


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Supply Chain Management
The Management Of Upstream And
Downstream Relationship With
Supplier And Customers To Deliver
Superior Customer Value At Least
Cost

Linkage Coordination
Channel Relationship
Structure Management

Channel Structure of SCM


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General Supply Chain Model
Information, Product, Services, Financial, and Knowledge Flow

EE
Supplier
Integrated Distributive NN
Network
MM Enterprise
Network DD
AA
TT CC
EE PROC
DISTRI
UU
BUTION
RR NN
II MANUFAC
SS
AA TURING UU
M
LL M
SS EE
RR
SS

Capacity, Information, Core Competency, and Human Resources Constraints


Channel Structure of SCM
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Channel Structure

Structure Of Intra company


Organizational Units And Extra
company Agents And Dealers,
Wholesale And Retail, Through
Which A Commodity, Product, Or
Services Is Marketed

Channel Structure of SCM


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Function
Mengatasi Kesenjangan (Gap )
. Waktu (Time)
. Tempat (Place )
. Kepemilikan (Ownership)

Perantara(Intermediary)

Channel Structure of SCM


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Intermediary
Any channel member other than
the manufacturer or end-user

Wholesale
Retail
Specialized

Channel Structure of SCM


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Function of
Intermediary
1. Informasi
2. Promosi
3. Kontak
4. Penyesuaian
5. Negosiasi
6. Transaksi

. Distribusi Fisik
. Dukungan Keuangan
. Resiko
Channel Structure of SCM
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What is Happen?
A. Aliran ( Flow )
1. Flow of Goods
2. Flow of Information
3. Flow of Money
4. Transfer of Ownership

B. Konflik ( Conflict )
1. Horizontal
2. Vertical

Channel Structure of SCM


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Generic Distribution
Channel
MANUFACTURER

WHOLESALERS
FARM
AND
RAW
MATERIAL RETAILER

CONSUMERS

Channel Structure of SCM


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Distribution Channel Based
on Delivery Method

1. Direct Distribution
Tidak Ada Perantara, Barang Dikirim
Langsung Dari Produsen Ke Konsumen

2. Indirect Distribution
Barang Dikirim Dari Produsen Melalui
Perantara

Channel Structure of SCM


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Distribution Cannel For
Consumer Good

Manufacture Consumer

Manufacture Retailer Consumer

Manufacture Wholesaler Retailer Consumer

Jobber

Manufacture Wholesaler Retailer Consumer


Channel Structure of SCM
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Distribution Channel for
Industrial Good

Manufacture Consumer

Manufacture Distributor Consumer

Representative
Manufacture Consumer
Branch

Representative
Manufacture
Branch
Distributor Consumer
Channel Structure of SCM
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Distribution Channel Based
on Organizational
Arrangement
1.Conventional

2. Vertical

3. Horizontal

4. Mix
Channel Structure of SCM
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1. Conventional

Terdiri Atas Satu Atau Beberapa Perantara


Yang Bersifat Independen Dan Merupakan
Bisnis Tersendiri

Manufacture GROSIR Retailer Consumer

Channel Structure of SCM


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2. Vertical Marketing System

Terdiri Atas Satu Atau Beberapa Perantara


Yang Bersifat Dependen Dan Merupakan
Bisnis Terpadu

Manufacture
Wholesaler
Retailer

Consumer
Channel Structure of SCM
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Type of VMS

1. VMS Corporation
Didasarkan Atas Kepemilikan

2. VMS Contract
Didasarkan Atas Kontrak/perjanjian

3. VMS Coordinative
Didasarkan Atas Kerjasama

Channel Structure of SCM


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4. Mix
Bila Perusahaan Menggunakan Dua Atau
Lebih Sitem Saluran Distribusi Sesuai
Dengan Segmentasi Konsumennya

Consumer 1
Katalog, Emaiil,
Dsb

Manufacturer Retailer Consumer 2

Distributor Agency Consumer 3

Armada Penjual Consumer 4


Channel Structure of SCM
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C. Distribution Cannel Based on
Number of Participants
1. Intensive Distribution
Menyediakan Produk Disebanyak Mungkin
Outlet
2. Exclusive Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Eksklusif
3. Selective Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Selektif

Channel Structure of SCM


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D. Distribution Channel Based
on
Function
1. Primary Channel Participant
Berpartisipasi Dalam Kepemilikan Inventory Atau
Resiko Finansial
Manufacture
Wholesaler
Retailer

2. Specialized Channel Participant


Berpartisipasi Hanya Dalam Suatu Pelayanan
Tertentu Karena Fee
Functional Specialist: Transportation,
Warehousing,etc
Support Specialist: Advertising, Insurance, Etc

Channel Structure of SCM


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Primary Channel
Participant
A Business That Is Willing To
Participate In The Inventory
Ownership Responsibility Or Other
Significant Aspects Of Financial
Risk

Manufacturer
Wholesalers (Merchant,agent)
Retailers

Channel Structure of SCM


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Specialized Channel
Participant
A Business That Participates In Channel
Relationships By Performing Essential
Services For Primary Participant Or A Fee

Functional Support
- Transportation - Financial
- Warehousing - Informational
- Assembly - Advertising

- Fulfillment - Insurance
- Sequencing - Advisory
- Merchandizing - Arranger

Channel Structure of SCM


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Economics of Distribution
Foundation For Developing A
Successful Channel
Arrangement

Specialization Assortment

Channel Structure of SCM


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Specialization

The Ability to Superiority


Perform a Specific Function

Specialization Is Based On
Economics of Scale, Scope And
Expertise

Channel Structure of SCM


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Assortment
Process Of Creating And
Positioning A Mix Of Products
Desired By Customer Through
1. Concentration
2. Customization
3. Dispersion

Channel Structure of SCM


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1. Concentration
Collection of Large Quantities of A
Single Product Or Several Different
Products So That They Can Ultimate
Be Sold As A Group

Basic Principle Of Concentration Is


Referred To As Minimum Total
Transaction

Channel Structure of SCM


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2. Customization

Process Of Sorting And Grouping Of


Product Into Unique Combinations
To Satisfy A Specific Customers
Requirements
Capability Of A Firm To Achieve
Effective Customization Is The
Heart Of Developing A Supply Chain
Arrangement

Channel Structure of SCM


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3. Dispersion

Shipping Unique Assortment To


Customer When And Where
Specified

Channel Structure of SCM


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