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MORNING STAR

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cPROTIM MONDOL
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cMD. IMRAN HOSSIAN SHIHAB


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cMD. RAKIB AL HOSSAIN


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cMD. ARIF HASAN


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cKAZI FARSHADUR RAHMAN


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The product lifecycle and
online fashion
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. What do you understand by the term Dzproduct life
cycledz? Illustrate your answer using an example of a
fashion item that you have bought.

2. How is knowledge of the product life cycle useful to


managers in planning the launch and ongoing support
for new products?

3. Using the Dzasos.comdz website, analyze the types of


approaches that might be adopted when promoting a
clothing range online.

4. What considerations should asos.com take into


accounts when deciding weather to spend more on
promoting particular products? Refer to the Boston
Matrix when answering this question.
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The product lifecycle shows the


stages a product goes through over
time in relation to its salesg
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. Introduction

2. Growth

3. Maturity

4. Decline
   
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c Managers are able to predict when revenue will flow in
and calculate the profitability of product lines.

c Managers can plan the introduction and withdrawal the


products. Some product lines will be highly seasonal.
Managers therefore need to plant the appropriate type
and level of promotion for different products.

c Managers can support products through the entire life


cycle. They can plan pricing strategies to extract as much
revenue as possible at every stage.
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c Upload new product picture and moving model.

c Sending out e-mail news letter to the consumers.

c Communicating through social networks; like- face book,


twitter, MySpace etc.

c Publishing advertisement in famous magazines; like-


vogue, Elle, GQ, times etc.

c Through the customer relationship management (CRM)


channel.

c Different promotional activities for different segments.


     
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