Social Networking

What is a social network?

Social networking is the grouping of individuals into
specific groups .
A social structure made of individuals or organizations
called nodes.
Individuals are connected by one or more specific
types of interdependency.
E.g. friendship, kinship, Coworker, Same field/area,
beliefs, knowledge etc.
 Social Networks
Ramsey theorem-At any party with at least six
people, there are three people who are all either
mutual acquaintances or mutual strangers
People typically maintain 10-20 close relationships
among thousands of acquaintances
 Online social networking
Social sites commonly used.
Online community of internet users
Common interests in hobbies, religion, or
politics.
Socialize on sites by reading the profile pages
of other members and possibly even
contacting them.
 Offline social networking
Professional bodies- CII, FICCI, IEEE, Linguistic
Society of India, ELT@I, Fortell, etc.
Trade Unions- Teachers Association
Clubs based on interest- Golf club,
Societys Club
 Popular social networking sites

Personal sites-Facebook, Myspace, Cyworld

Professional/work related-LinkedIn
Romantic relationship initiation-friendster, tinder
Microblogging-Twitter
Music-last.fm
Movies-flickster
Photos/pictures-flickr
 Social Network Analysis
We measure Social Network in terms of:
1. Degree Centrality: The number of direct connections a
node has. What really matters is where those
connections lead to and how they connect the
otherwise unconnected.
2. Betweenness Centrality: A node with high betweenness
has great influence over what flows in the network
indicating important links and single point of failure.
3. Closeness CentralityThe degree an individual is near all
other individuals in a network (directly or indirectly). It
reflects the ability to access information through the
network .
 Why internet is popular mean for
social networking?
The Internet is powerful because it bridges distance
at a low cost
When people first meet online they tend to like
each other more
Less stressful than face-to-face meeting
Superficialities aside people focus on communicating
their selves
 Types of social networkers
Alpha Socialisers People who use sites in
intense short bursts to meet new people, flirt,
and be entertained.
Attention Seekers People who crave
attention and comments from others.
Followers (many) people who joined sites to
keep up with what their peers were doing.
 Types of social networkers(conti.)
Faithful People who use social networking
sites to connect with old friends.
Functional People who tended to be single-
minded and use theses sites for a particular
purpose.
 Advantages
Staying Connected
Finding People with common interests
Invaluable promotional tool
Fast dissemination of Information
Helps in finding people/catching criminals
 Disadvantages
Perpetuates false and unreliable information
Causing relationship problems
Cyber bullying
Used to profile and discriminate in the job
world
Addiction
 Privacy concerns
Social networking sites provide privacy options but users
are generally unaware or tend to ignore such concerns
Stalkers, terrorists, ill-doers, con-artists could benefit
from such issues
Recent scandals-Pictures of Hritik Roshan and his sons
were taken from social media and used by a fashion
house to show them as its brand ambassdor
Facebooks controversial decision to make visible
relationship actions to entire social group
 Security issues
Recent malware exploiting social networks
Malicious Banner ads
Adware
Phishing attacks
Customizable scripts
Thank You