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BSG
What Is
The Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
The marketplace is worldwide production and sales
activities can be pursued in 4 regional markets:
And in each region there are 3 market segments:
Internet Segment (online footwear sales direct to retail customers)
Wholesale Segment (footwear sales to local retailers)
Private-Label Segment (unbranded sales to large retailers)
What Is
Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
You need to be
BIG
What Is
Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
You need to be
Leader
What Is
Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
You need to be
On
The
Top
What Is
Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
Only 1
Winner
What Is
Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
You need a
Team
What Is
The Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
The marketplace is worldwide production and sales
activities can be pursued in 4 regional markets:
And in each region there are 3 market segments:
Internet Segment (online footwear sales direct to retail customers)
Wholesale Segment (footwear sales to local retailers)
Private-Label Segment (unbranded sales to large retailers)
What Is
The Business Strategy Game ?
4 regional markets:
3 market segments:
Company Situation
All companies start out in the same position with equal sales volume,
market share, revenues, profits, costs, and so on.
Each decision-making round represents one year of company operation.
There are 10 years of history and you will assume management of the
company beginning with Year 11.
In Year 10 the company had:
Sales Revenues of $238 million Return On Equity of about 17%
Net Profit of $25 million a Stock Price of $30.00
Earnings Per Share of $2.50 a Credit Rating of B+
The company is in sound financial condition and is performing adequately.
Company Situation
10 years of history
At most: champion
Rate: 20% ?
Company Situation
6
Rev:
keys - In Year 10 the company had:
Sales Revenues of $238 million
ROE: Return On Equity of about 17%
Profit: Net Profit of $25 million
Stock: Stock Price of $30.00
EPS: Earnings Per Share of $2.50
Credit: Credit Rating of B+
The Decisions
You Will Be Making
Each decision round (year) you and your co-managers will make
decisions relating to:
1. Corporate social responsibility and citizenship
2. Plant capacity additions/sales/upgrades
3. Production of branded and private-label footwear
4. Worker compensation and training
5. Shipping and warehouse operations
6. Pricing and marketing
7. Celebrity endorsement contracts
8. Financing of company operations
Plus, you will be responsible for annual sales forecasting and inventory
management.
Competition
The competition among companies to sell their brand of athletic
footwear is based on 10 factors:
Price
Styling/quality (S/Q) rating
Number of models/styles
Advertising
Size of retail network
Celebrity endorsements
Delivery time
Retailer support
Mail-in rebates
Shipping charges (internet sales only)
There Are Many
Strategic Options
There is no built-in bias that favors any one particular market or
strategic approach. There is no secret answer or approach
that will guarantee success.
Most any well-conceived, well-executed competitive approach
is capable of succeeding unless:
it is not overpowered by the strategies of competitors, or
it is defeated by the presence of too many copycat strategies that dilute
its effectiveness.
In other words, which strategies deliver the best performance
hinges on the strength and interplay of each companys
strategy and decisions against the strategies and decisions
employed by rival companies.
The Contest in the Marketplace Is a Battle
of Strategies
Following each decision round, you will be provided
with a Competitive Intelligence Report containing
information of the actions rivals took to capture sales
and market share.
With this information, you will be in good position to
anticipate some of the strategic moves that rival
companies are likely to make in upcoming years.
Just like in football or other competitive sports, you
will need to scout the strategies of rivals, try to judge
what they will do next, and come up with a
competitive strategy of your own aimed at defeating
them and boosting your companys performance.
Its All About Developing
Winning Strategies
The Business Strategy Game is all about practicing and experiencing what it
takes to develop winning strategies in a globally competitive marketplace.
At the end of the simulation, what will separate the better-performing
companies from those with weaker
BSG