Digi Journal: Aspires To Keep Tata Communications IT Contributors Updated About Latest Trends

Digi Journal
Aspires to keep Tata Communications IT Contributors updated about latest

trends
Why Digi Journal?
To get outside in view and latest in the technology domain for the team
Go Digital by Spirit, Intent, Content and Delivery.
www.tatacommunications.com | @tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Agenda
What is Digi Journal?

Names & Rationale
Framework
Look
Features
Interactivity
Technical Feasibility
Content
Marketing the Magazine
Measuring Success
Sustainability
Expansion
What is a Digi Journal?
A digital magazine to give an outside in view of Digitalization and

Technology to the IT Team
Circulation: Internal for Organizational read only.
Target Audience: IT Team
Updates: Real Time
Theme: Digitalization V/S Digitization
Audience Content: Target the youngsters in the team age group 20-35
DigiJournal Names & Rationale Not final just an example
DigiMagic Dig Digitalisation

Dive into the Digital World Mag- Magazine
IC Internal Communications
PULSE Digital World with Human Touch
We cant use this name since our main hub is Dighi,
Pune and audience at this location might treat it or refer
to as Dighi magic
DigiJournal Framework
Info Layout of the Journal:
To come up with the theme for the month
From the horses mouth Industry View/ Open Source Content & Tech
Speak from Expertise outside Tata Communications
Content from the Target Audience Internal IT team on invitation

Digitalization Personal Front/ Professional/ Enhancements within a
Team
Articles by a group on effect of Digitization
Video Content related to the theme for the month
Live Whiteboards on the theme People posting content real time
Interesting Facts/ One Liners (Like eQuotes or Terribly Tiny Tales)
Digi Head of the Month - Feature someone from team who has made a
impact with Digitalisation
DigiJournal Look
Relevant - A few snapshots
Simple
Classy
To the Point and Lesser Content
Leveraging on Tata Brand
D Data
I Intense Competition
G Globalization
I Information
T Technology
A Automation
L Low Cost
DigiJournal Features Key: Interactivity
Multi Screen E.g. Mobile App, Tablet, Touch Screen Laptops

Pinch & Zoom, Encash Digi Money
AutoChatboard for discussion One to One & one to many just like Facebook/Yammer chat
board
Face for the DigiJournal: ChatBot Chat Robot appears at all time (E.g. Siri from Apple Store) -
Will answer the queries of employees rather than human intervention or email response.
Digi Money Pricing & Rewards in E-format (E-Vouchers, Share points, Get Rewarded on
marketing the Journal)
Gizmo on the Desktops/ Laptops appearing for latest news instead of mailers- Pushed from the
Backend
Live Whiteboards on the theme People posting content real time as per brand guidelines.
Interesting Facts/ One Liners (Like eQuotes or Terribly Tiny Tales)
Digi Head of the Month One amongst the IT executers to Mid-level managers is glorified with
mention of how Digitalization was used effectively & is rewarded
DigiJournal Interactivity Brainstorm / Clear Thoughts/ Live Chats
Chat Robots
Desktop Gizmo
Ease of Use
Customize for
relevant content
and feed only
Whiteboards
Share Digi Money
DigiJournal Technical Feasibility
Vendor to share requirements to check with IT team
DigiJournal Content Work Around Themes & Buzz words
DigiJournal Marketing the Magazine to create a buzz and to look forward to gamification and
making it a addiction just like Facebook, twitter, LinkedIn
Yammer Board/ Forum
Skype for Business
Video Campaigns Record Videos through Skype for Business
Videos for Digitization v/s Digitalization
#Hashtags
Gizmo pushed on Desktops/Laptops & Walls through IT team
Blog
OOH Television
DigiJournal Measuring Success
Numbers of Visitors
Numbers of Clicks
Number of Shares on Social Platforms/ Recommendations
Unique Visitors
Percentage of Contributors
Testimonials and Feedback
Geography
Time of the date
DigiJournal Sustainability
Plans and framework for sustainability of newsletter
DigiJournal Expansion Plan
Next incremental and continuous engagement plan
Additional notes/checks
Work on answering the following questions

What do we want people to know?
How do we want them to feel?
What are they expected to do after reading this content?
Quality of Build Up (Launch), Framework and Content Library should look stronger
Feasibility of the project/feasibility features to be checked with In-house IT team Eg.Mobicule, Mass 360, BYOD,
yammer, PRISM, IT - GISMO
Build up on the project features DigiMoney, Digi Head, Formats, Social Media, Mascots on Desktop, Skype Pop Ups
One time costing of the project + Maintenance + Upgrade/app update cost
Admin/Moderator rights to be with IT & CSO Communications team
List of Themes and Buzz words for content to be shared
Study the Target Audience deeper.
Approval for Logo. Mascot with brand team
More relevant names for the launch to be explored
Current names in Company for newsletter Buzz, Pulse, inSIGHT, THE INSIDER, COMMIT
Thank you!
16

Digi Journal: Aspires To Keep Tata Communications IT Contributors Updated About Latest Trends

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Digi Journal

Aspires to keep Tata Communications IT Contributors updated about latest

Why Digi Journal?

What is Digi Journal?

A digital magazine to give an outside in view of Digitalization and

DigiMagic Dig Digitalisation

Info Layout of the Journal:

To come up with the theme for the month

Content from the Target Audience Internal IT team on invitation

Video Content related to the theme for the month

Live Whiteboards on the theme People posting content real time

Interesting Facts/ One Liners (Like eQuotes or Terribly Tiny Tales)

Multi Screen E.g. Mobile App, Tablet, Touch Screen Laptops

Interesting Facts/ One Liners (Like eQuotes or Terribly Tiny Tales)

Vendor to share requirements to check with IT team

Yammer Board/ Forum

Skype for Business

Video Campaigns Record Videos through Skype for Business

Videos for Digitization v/s Digitalization

Gizmo pushed on Desktops/Laptops & Walls through IT team

Plans and framework for sustainability of newsletter

Next incremental and continuous engagement plan

Work on answering the following questions

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