four standard licence elements:

No Derivative Works
Attribution (BY) (ND)

Non-commercial (NC) Share Alike (SA)

 Learning Competencies
Identify traditional media and
new media, and their
relationships.
Editorialize the roles and
functions of media in
democratic society.
 Specific Learning Objectives
Examine the technology or resources available
during the prehistoric age,
the industrial age, the electronic age, and the new
or digital age.
Identify the devices used by people to
communicate with each other, store
information, and broadcast information across the
different ages.
 Gloria Diaz
Miss Universe 1969
Miss Universe
1969. Miss
Universe 1969, the
18th Miss Universe
pageant, was held
on 19 July 1969 at
the Miami Beach
Auditorium in Mia
mi Beach, Florida,
USA.

How did the

news spread in
the Philippines?
 Gloria Diaz
Miss Universe 1969
Miss Universe
1969. Miss
Universe 1969, the
18th Miss Universe
pageant, was held
on 19 July 1969 at
the Miami Beach
Auditorium in Mia
mi Beach, Florida,
USA.
How do we
know that kind
of news today?
Evolution of Media
Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Pre-Industrial Age - People

discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Pre-Industrial Industrial Electronic Information

Age Age Age Age
 Pre-Industrial Age (Before 1700s)

Examples:
Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC)
Papyrus in Egypt (2500 BC)
Acta Diurna in Rome (130 BC)
 Pre-Industrial Age (Before 1700s)

Cave
paintings
(35,000 BC)
 Pre-Industrial Age (Before 1700s)

Clay
tablets in
Mesopota-
mia
(2400 BC)
 Pre-Industrial Age (Before 1700s)

Papyrus
in Egypt
(2500 BC)
 Pre-Industrial Age (Before 1700s)

Acta
Diurna in
Rome
(130 BC)
 Pre-Industrial Age (Before 1700s)

Dibao in China (2nd Century)

 Pre-Industrial Age (Before 1700s)

Printing Press using woodblocks (220 AD)

 Pre-Industrial Age (Before 1700s)

Codex in the Mayan Region (5th Century)

 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Industrial Age People used the

power of steam, developed machine
tools, established iron production, and
the manufacturing of various products
(including books through the printing
press).
 Industrial Age (1700s-1930s)

Examples:
Printing press for mass production (19th century)
Newspaper- The London Gazette (1640)
Typewriter (1800)Telephone (1876)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Telegraph
Punch cards
 Industrial Age (1700s-1930s)

Printing press for mass production (19th

century)
 Industrial Age (1700s-1930s)

Newspaper- The London Gazette (1640)

 Industrial Age (1700s-1930s)

Typewriter
(1800)
 Industrial Age (1700s-1930s)

Telephone
(1876)
 Industrial Age (1700s-1930s)

Motion picture photography/projection

(1890)
 Industrial Age (1700s-1930s)

Motion picture photography/projection

(1890)
 Industrial Age (1700s-1930s)

Commercial motion pictures (1913)

 Industrial Age (1700s-1930s)

Motion picture with sound (1926)

 Industrial Age (1700s-1930s)

Telegraph
 Industrial Age (1700s-1930s)

Punch cards
 Industrial Age (1700s-1930s)

Punch cards
 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Electronic Age - The invention of the

transistor ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more efficient.
 Electronic Age (1930s-1980s)

Examples:
Transistor Radio
Television (1941)
Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
Mainframe computers - i.e. IBM 704 (1960)
Personal computers - i.e. Hewlett-
Packard 9100A (1968), Apple 1 (1976)
OHP, LCD projectors
 Electronic Age (1930s-1980s)

Transistor Radio
 Electronic Age (1930s-1980s)

Television (1941)
 Electronic Age (1930s-1980s)

Large electronic computers- i.e. EDSAC

(1949) and UNIVAC 1 (1951)
 Electronic Age (1930s-1980s)

Mainframe computers - i.e. IBM 704 (1960)

 Electronic Age (1930s-1980s)

Personal computers - i.e. Hewlett- Packard 9100A

(1968), Apple 1 (1976)
 Electronic Age (1930s-1980s)

OHP, LCD projectors

 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Information Age - The Internet paved the way

for faster communication and the creation of
the social network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the
information age.
 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Information Age - period of widespread

access to information: a period characterized
by widespread electronic access to
information through the use of computer
 Before 1700s 1700s-1930s 1930s-1980s 1980s-2000s

Information Age also called as digital age

 Information Age (1980s-2000s)

Examples:
Web browsers: Mosaic (1993), Internet Explorer
(1995)
Blogs: Blogspot (1999), LiveJournal (1999),
Wordpress (2003)
Social networks: Friendster (2002), Multiply (2003),
Facebook (2004)
Microblogs: Twitter (2006), Tumblr (2007)
Video: YouTube (2005)
 Information Age (1980s-2000s)

Augmented Reality / Virtual Reality

Video chat: Skype (2003), Google Hangouts (2013)
Search Engines: Google (1996), Yahoo (1995)
Portable computers- laptops (1980), netbooks
(2008), tablets (1993)
Smart phones
Wearable technology
Cloud and Big Data
 Information Age (1980s-2000s)

Web browsers: Mosaic (1993)

 Information Age (1980s-2000s)

Web browsers: Internet Explorer (1995)

 Information Age (1980s-2000s)

Blogs:
Blogspot (1999)
 Information Age (1980s-2000s)

Blogs:
LiveJournal
(1999)
 Information Age (1980s-2000s)

Blogs:
Wordpress
2003)
 Information Age (1980s-2000s)

Social networks: Friendster (2002),

 Information Age (1980s-2000s)

Social networks: Multiply (2003)

 Information Age (1980s-2000s)

Social networks: Facebook (2004)

 Information Age (1980s-2000s)

Microblogs: Twitter (2006), Tumblr (2007)

 Information Age (1980s-2000s)

Video: YouTube (2005)

 Information Age (1980s-2000s)

Video chat: Skype (2003), Google

Hangouts (2013)
 Information Age (1980s-2000s)

Augmented Reality / Virtual Reality

 Information Age (1980s-2000s)

Search Engines: Google (1996), Yahoo

(1995)
 Information Age (1980s-2000s)

Portable computers- laptops (1980),

netbooks (2008), tablets (1993)
 Information Age (1980s-2000s)

Smart phones
 Information Age (1980s-2000s)

Wearable technology
 Information Age (1980s-2000s)

Cloud and Big Data

 Information Age (190s-2000s)

Cloud and Big Data

 Group Activity: Knowing Media at Different Ages

Scoring Criteria:
Timeliness 5 (Finished at set time)
Participation 5 (Group members participated)
Content 10 (Presented output is
comprehensive)
Group Activity: Knowing Media at Different Ages

Age Format/Equipm Format/equip Format/equi

ent used to ment used to pment used
communicate store info to share or
w/ each other broadcast
info
Media Convergence
Coexistence of
traditional
and new media
Roles and functions of media in democratic
society

Channel provides
opportunities for people to
communicate, share ideas,
speculate, tell stories and
give information
Roles and functions of media in democratic
society

Watchdog exposes
corrupt practices of the
government and the private
sector.
Roles and functions of media in democratic
society

Watchdog creating a
space wherein governance is
challenged or scrutinized by
the governed. It also
guarantee free and fair
elections
Roles and functions of media in democratic
society

Resource Center acts as

a gateway of info for the
societys consumption.
Roles and functions of media in democratic
society

Resource Center keeper

of memories of the
community, preserver of
heritage and source of
academic knowledge
Roles and functions of media in democratic
society

Advocate through its

diverse sources or formats, it
bridges the gap of digital
divide
Evaluation: Create a timeline showing the
evolution of media

Assignment: Create the

timeline using presentation
software or timeline maker app
Deadline: Last Week of July
Save in your account in the
computer room or upload to
MIL portal
50 pts