Beruflich Dokumente
Kultur Dokumente
Perceptual Positioning
Low quantity of cafeen
Available in regular size
Perceptual Positioning
Refreshingdrink
Youth Oriented
Pepsi differentiate himself on the basis of its sweeter
taste
Frontal attack:
Sweeter taste and Reduce the price to
RS.5 in1994
Leapfrog Strategy:
Pepsi launched a new product like
Dew and Sting
Encirclement Strategy:
Targeting several smaller
untapped or underdeveloped segments like Rural
areas and small cities of Pakistan
Pepsi targeted the youth
Electricity Crisis