Quality Function Deployment

or

House of Quality
 Quality Function Deployment
(QFD)
A Means of integrating the design process
Voice of the Customer
Priorities of Marketing
Product design knowledge of the Engineer
(Production Planning and Design)
 House of Quality
Interrelationships Customer
requirement
priorities
Technical requirements

Voice of Relationship
the matrix
customer

Technical requirement Competitive

priorities evaluation
3
 Quality Function Deployment

technical
requirements
component
characteristics
process
operations
quality plan
4
 Building a House of Quality
Gather customer attributes (in the words of
the customer)
Group attributes logically

Assess relative importance of the attributes

 Building a House of Quality (2)
Assess competitive performance on the
attributes
Describe product in terms of engineering
characteristics
Detail influence of engineering
characteristics on customer attributes
Detail interaction between engineering
characteristics
Using the House of Quality
Prioritize on attributes that we do poorly on, or
where we might increase our lead

Determine what engineering characteristics

strongly influence the desired attribute

Check for adverse interactions and weigh

tradeoffs

Set target levels (not ranges)

Link to lower level houses

Parts characteristics
Key process operations
Production requirements
 Problems With QFD
Matrix is too large
Prioritize on important attributes
Analyzes independent subsystems
independently
Customer priorities not clear
Consider segmenting market
 Problems With QFD (2)
Customers stated preferences and actions
differ
Use revealed preference techniques if you
suspect a problem
QFD is messy
Not QFD, but rather the interaction between
diverse groups is cause
Stick with it, the results are worthwhile