Beruflich Dokumente
Kultur Dokumente
Factor Analysis
EXCLUSIVE
= (Expensive + Exciting + Luxury + Distinctive Conservative Family Basic)/7
TRENDY
= (Appeals to Others + Attractive Looking + Trend Setting)/3
RELIABLE
= (Reliable + Latest Features + Trust)/3
Exclusive Trendy Reliable
Beetle 1.4 6.7 6.9
Hummer 3.9 6.2 6.7
Lotus 4.1 7.3 6.7
Minivan -1.67 4.83 6.5
Pick-Up -0.43 4.93 6.3
Pick-Up
Minivan
Lotus
Hummer
Beetle
-3 -2 -1 0 1 2 3 4 5 6 7 8
Exclusive Trendy
Cluster Analysis
Cluster Analysis
Relaxation
Distant
Adventure
Vacation
Historical
Local
Vacation
No Vacation
Cluster Analysis