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Geggy Gamal S., S.Des, M.Des
Apa itu SENI?
What is ART?
Apa itu DESAIN?
What is DESIGN?
1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 Present
1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 Present
A Design style
Modern furniture
Reaction against modernism
The Memphis Design Movement was a group of designers based in
ITALY that came together to react against the modernist movement.
Modernism was a design movement which believed LESS is MORE
and the FORM (shape) of a product should FOLLOW its FUNCTION.
Not the opposite where the function dictates the shape.
Memphis for DESIGN
They were inspired by the enormous social and cultural changes in
the 1960s and 1970s.
They embraced consumerism and
YOUTH CULTURE
Memphis IS Design
They used geometric shapes to
enhance everyday products.
Memphis IS Design
They used patterns, colours, and
materials and manufacturing
techniques in new ways.
Memphis IS Design
They thought LESS is a BORE.
BORING
They created post modernism
Memphis IS Design
They used POP ART to decorate
products
FORM
SWALLOWS
FUNCTION
What am I?
Memphis IS Design
Memphis has had an enduring effect on products today.
ALESSI manufacturers of kitchen utensils has embraced MEMPHIS
ways of thinking in the design of its products
Juicy Saliff
By
Phillipe Starck
Memphis IS Design
Memphis rejected the idea of
good taste and used ordinary
materials to make products
INTERESTING
Memphis IS Design
Memphis rejected the idea of
good taste and used ordinary
materials to make products
INTERESTING
Memphis IS Design
Memphis rejected the idea of
good taste and used ordinary
materials to make products
INTERESTING
Memphis IS Design
Memphis rejected the idea of
good taste and used ordinary
materials to make products
INTERESTING
Memphis
This presentation was produced by
Mr Steve Smith
Bettws High School Newport
Memphis
A GTCW project
2
Memphis
In 1980 the Memphis group led by Ettore Sottsass rejected
the principle of functional design and the rules of `good
taste` which was the cornerstone of the Modernism. They
regarded design as being fashion, with outrageous styles
appearing for a season then disappearing just as quickly.
3
Memphis
Carlton
Sideboard. Part cartoon
Material: figure, part
Covered in totem pole
Plastic and part
Laminate. bookcase, the
Carlton
The Carlton embodies
Sideboard Ettore
presents Sottsass
itself loudly commitment
as a to the joint
symbolic stimuli of
monument contemporary
to all things pop culture
Memphis. and ancient
cultures.
Carlton 1981 Ettore Sottsass
4
Memphis
5
Lamp
Material:
Memphis
The
`Bacterio`
Plastic
Laminate &
laminate Metal
pattern used
on the base
was first
developed by
Ettore `Tahti`
Sottsass in typifies the
the late Disney-like
1970s and naivety and
was used in impudence
experimental associated
furniture with so many
developed by Memphis
Studio products.
Alchymia.
7
Ettore Sottsass
Ettore Sottsass was born in Austria in 1917.
In 1935 he went to Turin to study
architecture and later became a freelance
architect and designer, and has since worked
for companies such as Olivetti and more
recently Alessi.
In 1981 Sottsass and a group of like minded
designers and architects formed the
Memphis group which experimented with
design and reacted against the modernist
principle that `form should follow function`.
The group explored new ways of using
materials and combining different historical,
cultural and artistic influences in their work.
8
Memphis
Fibreglass
Lamp
Martine
Bedin also
worked
The Glossy with the
Art Deco avante-
look of the garde
base is design
offset by group
the lamps Superstudio
push along in Florence
playfulness before
and bare- joining
bulbed Studio
simplicity. Alchymia.
10
Memphis
11
Material:
Memphis
Lamp
Metal
In contrast to
the idea that
`Good
Design`
should be This use of
seamless and colour
homogeneous accentuates
each the fact it is
geometric made up
shape used in from an
the design of assortment
the lamp is of
given a colour component
of its own. parts.
13
Material:
Sofa Wood, Plastic
Memphis Laminate,
Metal &
Fabric
This squat
Lido sofa
mixes
different
historical
styles.
15
Cabinet
Material:
Memphis
Despite its
classical
Lacqured
and
lines, the Silkscreen
DAntibes Wood.
cabinet
appears
playful and
fragile
rather than
functional,
thanks to
the The cabinet
exaggerated is painted in
elongation bright
of its spindly nursery
legs. colours.
17
Memphis
18
Lamp Material:
Memphis Enamelled
Metal.
23
Lamp Material:
Memphis Plastic
Laminate &
Neon.
Designed
for Studio
Alcymia.
25
Material:
Cupboard
Memphis Plastic
Laminate,
Wood.
The
Casablanca
showcases Sottsass
Sottsass use wanted to
of decorated bring
plastic laminates out
laminates, of the
which he kitchen,
embraced as bathroom
`a material and playroom
with no into the
culture`. formal rooms
of the house.
27
Material: Plastic
Sideboard Laminate,
Memphis Natural Briar &
Metal
The Beverly
Sideboard
is one of
Sottsass
more
radical
designs. This piece is
The use of an example of
plastic Memphis
laminate practice of
contrasts using the rare
with the and the
rare natural commonplace
briar wood. together.
Memphis Metal
This is
enhanced
by the
cable
running
through
The form of each of
this lamp the candy
gives the strip
impression tubes.
of an
advancing
sea snake.
31
Teapot Material:
Memphis Ceramic
glass and
ceramics The unusual
Ettore combination
Sottsass of blown
enjoyed glass and
even greater worked
freedom shapes
from the demonstrate
modernist s Sottsass
principle of desire to
form create new
following and
function. expressive
products.
36
Ashtray Material:
Memphis Ceramic
Matteo
Thuns
designs are
complex
sculptures
whose
function is
secondary
to their
appearance
40
Bowl Material:
Memphis Lacquered
Wood
41
Memphis
42
Vase Material -
Memphis Porcelain
Although often
outrageous in
appearance
some of the
pieces like
`Titicaa`
demonstrated
extraordinary
craftsmanship.
44
Pepper / Salt Material:
Memphis
Shaker Ceramic
45
Material:
Wooden
Plastic
Memphis
Cabinet with
Shutter
Laminate &
Wood.
Shutter
finished in
Lacquer
46
Table Material:
Memphis Aluminium
& Laminate
Base
Gerald
Taylor was
born in
Glasgow
and moved
to Milan in
1982 after
studying at
the Royal
Academy.
50
Memphis
This presentation was produced by
Mr Steve Smith
Bettws High School Newport