Beruflich Dokumente
Kultur Dokumente
COMMUNICATION
The reasonable person adapts himself to the world, while the
unreasonable one persists in trying to adapt the world to himself
CULTURE
Culture is the "lens" through which you view the
world.
CROSS CULTURE
It is a study that looks at how people from
different cultural backgrounds communicate, in similar and
different ways among themselves, and how they endeavour
to communicate across cultures.
10-07-
CROSS CULTURE COMMUNICATION
2017 3
IMPORTANCE OF CROSS
CULTURE
Cross border movement of people, goods and data brings
more and more cultures into contact with one another and
increases the potential of cross culture communication.
Job Opportunities
Talent improvisation
EXPECTATION ATTITUDE
10-07-
2017 9
OBSTACLES IN CULTURAL
COMMUNICATION
Values and attitudes: The manager may have different
values than his or her employees or the employees may
even have different values and attitudes. At the end of the
day it is the task that has to be completed and having
different values and attitudes can be overcome if all
employees all share a common vision and goals.
Apprehension: The manager may not have enough
knowledge about how to deal with diverse employees in a
specific situation. This may result in misunderstandings
and even conflict in the business. The manager needs to
acquire cultural skills.
CROSS CULTURE COMMUNICATION 10-07-2017 10
Ignorance: Managers should never assume that all
employees are similar. Communication should never be
offensive to employees of a different cultures because of
ignorance. That is why it is so important that managers
should know how employees differ in terms of their own
cultures.