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Implementing Strategies

There is no perfect strategic decision. One


always has to pay a price. One always has to
balance conflicting objectives, conflicting
opinions, and conflicting priorities. The best
strategic decision is only an approximation
and a risk

-- Peter Drucker

Ch 8-1
Fred R. David
Prentice Hall
Marketing Issues

Marketing variables affect success or


failure of strategy implementation

Market Segmentation
Production Positioning

Ch 8-2
Fred R. David
Prentice Hall
Finance/Accounting Issues

Central to Strategy Implementation

Acquiring needed capital


Developing pro forma financial statements
Preparing financial budgets
Evaluating worth of a business

Ch 8-3
Fred R. David
Prentice Hall
Research & Development Issues

New products and improvement of existing


products that allow for effective strategy
implementation

Ch 8-4
Fred R. David
Prentice Hall
MIS Issues

Information collection, retrieval and


storage

Blend computer technical knowledge


with top management vision

Ch 8-5
Fred R. David
Prentice Hall

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