EAST Region Store Visit

EBO Covered : MBO Covered :

State Cluster Store State Cluster Store
Chhattisgarh Raipur City Centre Raipur Chhattisgarh Raipur Shri Shiwam
Chhattisgarh Raipur Magneto Mall Raipur Chhattisgarh Raipur Jainam
Chhattisgarh Raipur City Centre Vidhan Raipur Chhattisgarh Raipur Wardrobe
Chhattisgarh Raipur TI Bhilai West Bengal Kolkata At Ease
West Bengal Kolkata CITYCENTRE KOLKATA West Bengal Kolkata Pic Department
West Bengal Kolkata CITYCNTR RAJRHAT KOL

West Bengal Kolkata Lindsay Kolkata

West Bengal Kolkata Manisquare Kolkata

Assam Guwahati GS Road Guwahati

Assam Guwahati Ullubari Guwahati

Meghalaya Shillong Shillong

 City Centre Vidhan
City Centre Raipur

TI Bhailai
Magneto Mall Raipur`
CS Category City Centre Vidhan
TI Bhilai

City Centre Raipur

Magneto Mall Raipur

Concerns In CS & NP Category in Raipur Cluster :
Colors were main issue at the stores. Variations of colors were
missing. Suit wall was looking over all dark.
At styling this cluster also required limited Bandgala options
which was missing at the store.
Because of more of carry forward merchandise freshness was
also a concern.
Store like City Centre Raipur & City Centre Vidhan is also facing
cut size issue.
The cluster is a price sensitive area also need to avoid high value
options in planning.
Also it is slow market for BP in Suits. Hence, need to plan it
accordingly.
In terms of Fit , stores required only 20%-25% of Smart fit.
NOS options like NL-Jeff is well accepted and was available in
limited color and size (cut size).
They required limited options in NOS as their Repeat Revenue is
also good.
 City Centre Rajarhat Lindsay Kolkata

City Centre Saltlake Manisquare kolkata

Concerns In CS & NP Category in Kolkata Cluster :
Same as Raipur Cluster colors were main issue at Lindsay , Salt
lake and Rajarhat stores. Variations of colors were missing. Suit
wall was looking over all dark.
At styling this cluster also required limited Bandgala options
which was missing at the store.
Because of more of carry forward merchandise freshness was
also a concern.
Store like Salt lake and Rajarhat is facing low replenishment issue.
Also it is slow market for BP in Suits and very strong in NL. Hence,
need to plan it accordingly.
In terms of Fit ,stores required only 20%-25% of Smart fit.
They required limited options in NOS as their Repeat Revenue is
also good.
Mani Square doesnt have any merchandise related issue.
Holding good volume and hygiene of merchandise. Walk ins is the
main concern at the store.
GS Road Guwahati Shillong

Ullubari Guwahati
Concerns In CS & NP Category in North East Cluster

In North East stores sizes were the major concern. Here small size availability is
most important aspect to grow business.
Specially in Shillong 65%-70% of sales contributes is from smaller size in other
local brands.
Local brands at shillong keep size 34 as their starting size.
We can replace extreme bigger size from the store with smaller size.
Guwahati stores required both small and big sizes as their clients are from
Shillong side and marwaris from west bengal.
In styling part Major sales contribution by Tuxedos, 2SB,1SB and bandgala.
Black color sells the most but requires color variations for options
Specially Shillong is Asking size 36 & 38 @ 70% in december for Cristmas.
Currently Shillong and Guwahati store are facing stock crunch in smaller sizes.
Also store is holding old stock limiting freshness.
Also it is slow market for BP in Suits and very strong in NL. Hence, need to plan it
accordingly.
In terms of Fit ,stores required only 20% of Smart fit .
They require limited options in NOS like Nl Jeff .
Ullubari store is planned for closure and faced some issue & inappropriate billing
by old staff. Hence, store hygiene is very bad. They also dont have sufficient stock
to display.
 City Centre Raipur
TI Bhilai

Magneto Mall City Centre Vidhan

Raipur
 City Centre Raipur

City Centre Vidhan

TI Bhilai
Magneto Mall Raipur
 Concerns In Jackets & Waist coat Cat. @ Raipur Cluster :

Except City Center Vidhan all stores were low in stock

and facing cut size issue.
We need to focus on replenishment part to get the
same resolved.
Linen jackets performance was good ;can plan more
options in next season.
Stores are casual dominated and less in BP.
Base size set is completely OK for the cluster.
Waist coat performance is good at the cluster,
Specially BT collection required as it is a casual market.
Linen Options were less; can plan more options in next
summer season.
Salt lake Rajarhat

Lindsay

ManiSquare
 Salt Lake

Rajarhat
Manisquare

Lindsay
Concerns In Jackets & Waist coat Cat. @ Kolkata Cluster :

Except Mani square, every store has issues in stock.

Replenishment rate was slow.
Less options available in full size set.
Lindsay store had very less options in linen jackets only
1 option available.
BT-Solly was not moving bcoz of its checks.
Linen Jackets sold well ;can plan more colors in Next
summers.

In CV cat every store is facing cut size issues.

Requirement of 2-3 options in NL collection in V neck.
Over all NL collection was less.
Salt lake store was holding only 2 options in NL
 Ullubari Guwahati
Shillong

GS Road Guwahati
Concerns In Jackets & Waist coat Cat. @ North East Cluster :

CJ has stock concerns and replenishment issue in all

stores.
@ GS Road Guwahati and Shillong require BP Jules .
Replenishment rate was slow.
Less options available in full size set.
Stores had very less options in linen jackets.
Linen Jackets sold well can plan more colors in Next
summers.

In CV cat ,every store is facing cut size issues.

Requirement of 2-3 options in NL collection in V neck.
Specially @ Shillong they require more options in NL
Over all NL collection was less.
DLT Area / Section Pics

City Centre Raipur Vidhan Raipur TI Bhilai

Salt Lake

Lindsay Street
Lindsay Street
Concerns In DLT Cat. @ raipur , Kolkata & North east Cluster :

In DLTs ,major concern was Fit.

In many stores, revision of fit contribution is
required.
Stores like Magneto Raipur, VidhanRaipur, Bhilai
and stores of North east have option crunch in
B-91 fit.
Store like Rajarhat and Salt Lake has good
contribution in B-95
B-90 fit needs to kept only @ 25%-30%.
Colors were also a concern; only darker shades
were available at the stores.
Need to keep 3-7 lighter color options.
 Salt Lake

City Centre Raipur

Linsay Street

Vidhan Raipur

Magneto Mall Raipur

Mani Square Ullubari Guwahati

Shillong

Lindsay
Concerns In KH Cat. @ raipur , Kolkata & North east Cluster :

In KHs ,major concern was Fit.

B-90 fit to be reduced and increase in B-91 fit in all the
stores.
Plan the merchandise with color options covered in all
3 fits at few stores like Salt lake and Rajarhat .
Stores like Magneto Raipur, VidhanRaipur, Bhilai and
stores of North east having option crunch in B-91 fit.
Stores like Rajarhat and Salt Lake has good
contribution in B-90. They require minimum 30% in
the same fit.
Also every store requires B-90 @20%-25%.
Structure has good performance, basic twill moves
slow; can add more options like BT-Pablo in coming
season.
Raipur
Kolkata
North East
Concerns In MS Cat. @ raipur , Kolkata & North east Cluster :

In North East stores, sizes were the major concern. Here small
size availability is most important aspect to grow business.
At almost all the stores colors of shirts are main issue.
Stores are holding excess options in white and Blue color only.
Other colors were very less except Bhilai and Mani square.
In City Centre Raipur ,store was holding more than 20 options in
whites
Specially Shillong is Asking size 36 & 38
Currently Shillong and Guwahati stores are facing stock crunch in
smaller size and have many cut size options.
Also it is slow market for BP but very strong in NL & BT. Hence,
need to plan it accordingly.
In terms of Fit, stores require only 20% Smart fit.
They require limited options in NOS .
Ullubari store is planned for closure and faced some issues &
inappropriate billing by old staff. Hence, store hygiene is very
bad. And dont have sufficient stock to display.
 Magneto mall Raipur

Manisquare Mall

Ullubari

Salt Lake
Concerns In TS Cat. @ raipur , Kolkata & North east Cluster :

In Chhattisgarh cluster ,stock was below CAP

and store was facing cut size issue.
Chhattisgarh requires pocket T Shirts. Need to
add in Basic options.
In Kolkata and North East ,T Shirt movement is
slow. Hence, need to take corrective step on
VM/Display.
In Kolkata and North east except Lindsay all
stores are Non Pocket stores. Lindsay store
required pocket T shirts in basics.
 U W
R A
B L
A L
N S

City Centre Raipur

City Centre Raipur
Bhilai

Magneto Mall Raipur

Ambuja
 Manisqaure
Rajarhat

Salt Lake

Lindsay
Ullubari

GS Road
Guwahati.

Shillong
Concerns In UC Cat. @ raipur , Kolkata & North east Cluster :

@ Chhattisgarh US are fast sellers ;need to increase CAP in

US.
Checks were slow movers and prints were selling good.
Need to take corrective action while planning and pick
right kind of checks.
Broad Prints were slow movers but small and geometrical
prints selling well.
Need to add some trim fit options @ 15% - 20% of range
in shirts. Specially required at kolkata and North East.
Solid performance was slow. Colors were not that
commercial. Need to improve solid options
Can add some mandarin collar Shirts.
In Kolkata and Chhattisgarh ,Stores are demanding half
sleeve shirts.
Need to correct base size ration for North East.
Concerns In UC Cat. @ raipur , Kolkata & North east Cluster :

UD performance in Chhattisgarh is good ;need to

increase CAP, but in Z-91 fit only; Z-73 is not
accepted that well.
Need to add more options in the range with
more variations, styling, colors and washes.
North East is not performing in Denims ;asking
for non basic / washed options which was
missing in range.
Even required a new slim fit as our Z-73 is
accepted by all.
Denims are well sold by Rajarhat store.
Concerns In UC Cat. @ raipur , Kolkata & North east Cluster :

All stores were facing stock crunch as UJ performed well in the season and a
option UJ-Marino is not selling and stuck at the floors.
North East is good performer in jackets.
Need to increase the CAP and options of the stores.
Else there was no issue in styling and colors.

In chhattisgarh ,need to increase CAP in UK.

Add more options in round neck.
Rubber prints doesnt move in Shillong.

UT is slow performer all across.

Z-96 is slow mover.
Need some corrections in both fits of bottom i.e. Z-91 & Z-96.
Need to discontinue Z-99y, it is completely stuck & not moving
at the stores.
MBOs :
State Cluster Store
Chhattisgarh Raipur Shri Shiwam
Chhattisgarh Raipur Jainam
Chhattisgarh Raipur Wardrobe
West Bengal Kolkata At Ease
West Bengal Kolkata Pic Department
 Shri Shivam City Centre Mall Raipur
MBO/LFR DLT KH CS/CJ MS URBAN Shri Shivam is one of the biggest
player of the city.
Avg Buss Qty 121 150 34 210 120
Avg Buss value 275000 320000 182000 489000 274000 Have all Major brands with him, like
Levis, Arrow, Jack N jones, etc . Along
FIT CONTRI with some private labels.
B-90 15% 15%
B-95 60% 55% Our brand and some other brands are
B-91 25% 35% on module and have all categories and
Price Point 2195 2195 collection including URBAN.

The store is on Shop n Shop format and sell majorly wedding wear collection .

Store has a huge and a separate section for Suits and Sherwanis

Wardrobe City Centre Mall Raipur Wardrobe is again a Shop n Shop

Format with module concept.
MBO/LFR DLT KH CS/CJ MS URBAN
Avg Buss Qty 45 70 12 80 110 It is just next 2 store after out store .
Avg Buss value 101250 147000 65000 175000 253000
FIT CONTRI The USP of the store is the band mix in
module concept.
B-90 5% 0%
B-95 50% 50% Store were have all brands like Levis,
B-91 45% 50% Being human, jack N Jones,CK, Diesel
Price Point 2300 2300 etc.
Jainam Raipur
Jainam store is at Pandri high street
MBO/LFR DLT KH CS/CJ MS URBAN market.
Avg Buss Qty 30 50 8 60 60
Avg Buss value 68000 107000 43000 140000 135000 This store also has module concept and
FIT CONTRI
Blackberrys has 2 panels over there.
B-90 15% 10%
Dedicated one to mainline and second
B-95 55% 55% one for URBAN.
B-91 30% 35%
Price Point 2100 2100 As the location is casual dominated
URBAN and BT Contributes the most.

At Ease Kolkata
MBO/LFR DLT KH CS/CJ MS URBAN Style store is at Lindsay high street
market.
AVG Business QTY 40 150 20 20
The is a large format store and have few
AVG Business Val. 70000 250000 120000 40000 brands with module concept like Flying
FIT Contri Machine, Arrow, U.S. Polo etc.
B-90 40% 50%
B-91 5% 5% Here our categories are placed in
specific category section DLT, KH, CS and
B-95 55% 45% CJ .
Price Point Up to 2395 Up to 2495
 Pic Department Store Kolkata

MBO/LFR DLT KH CS/CJ MS URBAN At Ease and Pic department store is at

Lindsay high street market and very
AVG Business QTY 20 130 12 near to each other.
AVG Business Val. 36000 221000 72000
Here we only 3 cat i.e. Kh Dlt and CJ.
FIT Contri
B-90 50% 50% Here our categories are placed in
specific category section DLT, KH and CJ
B-91 with no module concept.
B-95 50% 50%
Price Point Up to 2395 Up to 2495