AW17

ORDER HIGHLIGHTS
CP/CJ/CV
 AW16 REVIEW

CJ -
MARKETING CAMPAIGN minimal buying in poster jacket Riley#Maroon, which was not
tagged as a campaign jacket at the time of booking.
CORD 50% received out of 900 pcs validated, ST% 60%.
ZIPPERS delay in jackets launch from tgt date + delay in delivery
KNITTED Less buying in AW16, ST% is high (betting in AW17).

CP
BANDGALA only 2 options booked and received 1 (55% ST).
COLOR 16K pcs validated in black color bought due to range depth options falling under
A+/A.
STYLIZED less of stylized range like convertible collars/reverse fabric cv/coordinated cv.

CV
RIGHT PRODUCT AT RIGHT TIME BT coll. less in Hit-1, only 3 options BT-Will ~ received only
60% of validated qty in July-Aug16.
MRP less availabilty in price above 3995; only 5 options in validation ~ offered against
validation is 75%.
 AW17 WINNERS
CP

1. 2PC Tux with convertible collar/non black lapel.

2. 3PC with rev. fabric waistcoat/black waistcoat.
3. Bandgalas
4. Knitted 7

CJ/CZ
1. Shackets All zones HIT 1 & West/South Hit 2
2. Knitted North/East/West/South flagship 8
3. Tweeds/Zipper/LC North/East.
4. Velvet North/East
5. PU & Light weight.

CV
1. Suede Milange
2. Velvet 55
3. NL Jacq. & Dobby.
COLL CONT%

CAT COLL SLS 2015 STK 2015 ST% 2015 SLS 2016 STK 2016 ST% 2016 AW17 BUY
CJ BP 15% 18% 27% 19% 20% 33% 11%
CJ BT 38% 40% 31% 27% 32% 29% 55%
CJ NL 47% 43% 36% 53% 49% 36% 34%
CJ Total 100% 100% 33% 100% 100% 33% 100%
CP BP 16% 25% 30% 18% 22% 34% 20%
CP NL 84% 75% 51% 82% 78% 44% 80%
CS Total 100% 100% 45% 100% 100% 42% 100%
CV BT 33% 30% 62% 44% 36% 62% 39%
CV NL 67% 70% 53% 56% 64% 44% 61%
CV Total 100% 100% 56% 100% 100% 50% 100%

*CJ/CZ BT cont. is increased majorly from BP followed by NL (Inc. sales in BP/NL due to less availabilty of
non winter options).
*CP As per sls trend , minimal increase in BT cont. from NL.
*CV Increase in BT buying keeping in mind options offered and there acceptance.
 COLLECTION (NO. OF STORES)

CJ - MAJOR STORES INCREASED BY BT CONT% IN EAST/SOUTH/N2

(NE/CHATTISGARH/DELHI/RAJASTHAN/CHANDIGARH/HARYANA/BGLORE/HYD/MP/GUJRAT).
1. NO BT COLLECTION REQUIRED IN PONDY BAZAR.

CP - ALL REMAINS SAME, BP IS INCREASED IN SOME STORES OF EAST &

WEST
1. 100% NL CONT. IN STORES Aurangabad/Panvel/Pondy Bazar/Guntur/Madurai

CV - MAJOR STORES INCREASED BY BT CONT% IN WEST/SOUTH/N2 & NL IN

SOUTH WEST (BIHAR/JHARKHAND/UP WEST &
UK/PUNJAB/HYD/BNGLORE/MUM/MP/GUJRAT).`
SIZE (NO. OF STORES)
ZONE CAT SIZE 36 SIZE 46 LIMITED OPTIONS - 36 LIMITED OPTIONS - 46
EAST CJ 91% 97% 18% 70%
NORTH1 CJ 80% 11% 0% 0%
NORTH2 CJ 22% 47% 6% 3%
SOUTH CJ 84% 64% 20% 24%
WEST CJ 85% 63% 42% 46%

EAST CP 94% 97% 67% 85%

NORTH1 CP 95% 27% 0% 0%
NORTH2 CP 66% 63% 3% 3%
SOUTH CP 96% 64% 16% 16%
WEST CP 100% 73% 48% 44%

EAST CV 82% 97% 24% 36%

NORTH1 CV 66% 9% 23% 30%
NORTH2 CV 16% 38% 13% 22%
SOUTH CV 76% 52% 28% 24%
WEST CV 63% 44% 21% 23%

*SIZE 36 above % indicates no. of stores opted for 36 size/Limited options 36

indicates stores opting for 36 size but require avg . 6-7 options only.

*SIZE 46 above % indicates no. of stores opted for 46 size/Limited options 46

indicates stores opting for 46 size but require 5-6 options only.
COLOR
BLACK/NON-BLACK (NO. OF STORES)

Zone LESS BLACKS NON BLACK GT

EAST 6 6
NORTH1 2 2
NORTH2 19 19
SOUTH 7 1 8
WEST 1 2 3
GT 35 3 38

Zone Store Name Color

WEST LATUR MAHARASHTRA 100% NON BLACK

WEST NANDED MAHARASHTRA 100% NON BLACK

SOUTH PONDY BAZAR CHENNAI 100% NON BLACK

MS

AW17
 CONTRIBUTION- COLLECTION WISE

2017 buy
Collection 2015 Stk 2015 SLS Sell thru 2016 Stk 2016 SLS Sell thru plan
BL 1% 1% 47% 1% 1% 41% 1%
BP 35% 39% 46% 31% 32% 42% 31%
BT 18% 16% 37% 19% 20% 42% 23%
NL 39% 37% 40% 37% 32% 36% 30%
WH 6% 8% 51% 12% 15% 54% 15%
Grand Total 100% 100% 43% 100% 100% 41% 100%

BT 3 % contribution growth taken at National level from LY sales.

Increase in contr highest in south.
Chennai & TN cluster highest incr in contr
Pondicherry,Lulu Mall Cochin,Phoenix Mall Chennai
Other Zones -Gangtok,Guwahati,Janpat BBSR,Mani Square
Kolkata,Saket,Hazratkanj,

*data till Nov 2016

 Fit Wise Slim to Smart Contributions

AW17 overall fit - Slim:Smart = 75:25

Smart fit dominated zones & clusters : 30%- 35%

West and North 2
Punjab,Maharshtra,Madya Pradesh clusters
EXTREME SIZES -38 & 46

38 46
No of
REGION TTL stores No of stores %contri stores %contri
EAST 33 18 55% 4 12%
NORTH1 45 4 9% 5 12%
NORTH2 31 2 6% 14 44%
SOUTH 25 8 31% 2 8%
WEST 50 4 8% 13 25%

Grand Total 36 20% 38 21%

East is the major contributor Zone for size 38 .

West Bengal ,North East ,Jharkhand ,Bihar clusters have increase in
contribution.
55% stores have been demanding for size 38 from east zone.
North 2 is the major contributor zone for Size 46 followed by West.
Gujarat,Punjab,Delhi N2 have highest increase in contributions.
44% from North 2 demanding high for size 46 .
 AW17 FEEDBACK
BP
Dobby and solids options betting high in A+/A options buying in depth
Stripes and knit up shirts limited buy across selected stores
Performance 100 and Non Iron shirts NI for High priority stores & performance 100 across
stores betting high
Stay Smart P4 + F3 options limited buy in stripe options and depth buying in dobby /solids in
selected options.
H/S Sleeve options betting high for south and east stores
Entry price point of 1595 limited stores 40 stores

BT
Betting high on neo geo prints and sculpted checks
Half Sleeve Options betting high for south and east zone
White Casual Shirts introduced for the first time
NOS options introduced in Linen limited buy

NL
Flickr & Cord options betting high
100% silk shirts limited buy for south stores and golden colour preferred across zones
 AW17 GROWTH TRIGGERS

BUY EXP. SLS

HALF SLEEVES 3959 2573

KNIT 3099 2014
DOUBLE CLOTH - BT 2273 1477
NON IRON 7664 4982
FLICKR (SPACE DYED) 3290 2139
NL CORD 2400 1560
BP STAY SMART - P4 5636 3663
WINTER LINEN 6260 4069
BP CHECKS & STRIPES (OTHER THAN STORIES) 5357 3482.1
SUPER WHITES (BUILD UP THAN AW16) 6000 3900
Total 39938 25959
 KHAKI
AW 16 ANALYSIS/ CORRECTION AW 17
KH- STOCK & SALES CONTRIBUTION AT
NATIONAL LEVEL
FIT & STORES
AW 17
STOCK SALE ST % STOCK SALE ST % Stock
Planned
FIT 2015 2015 2015 2016 2016 2016 2017
B-90 24% 22% 39% 25% 21% 40% 19%
B-91 48% 46% 57% 34% 40% 57% 38%
B-95 28% 32% 46% 41% 39% 46% 43%
TTL 100% 100% 43% 100% 100% 48% 100%

*Increased B-91 planned stock contribution of Aw 17 from 34% to 38%

considering performance of AW 16.

*Increased planned stock contribution of B-95 from 41% to 43 %.

* Decreased planned stock contribution of B-90 for Aw 17 from 25% to 19% .

FIT ANALYSIS OF AW 16/ CORRECTION FOR AW 17

*B-90 discontinued from 6 stores (City Center Vidhan Raipur, Saharanpur, Manjeera Trinity Mall ,
Focus Mall Calicut & Lulu Mall Cochin).

*B 91 discontinued from 1 store (Guntur)

*Slim Contri% (B91+B95) Increased in 41 Stores of Maharashtra, Chhattisgarh, BLR, Kerala &
Andhra Pradesh Cluster(excluding Guntur).

*B90 Contri % decreased in 34 stores of Maharashtra, Chhattisgarh, BLR & Kerala Cluster.
 KH- AW 17 PLANNED SIZE RATIO
TOTAL
ZONE FIT STORES SIZE 30 SIZE 40 SIZE 42 SIZE 30 SIZE 40 SIZE 42
EAST B-90 33 11 19 19 33% 58% 58%
EAST B-91 34 34 0 0 100% 0% 0%
EAST B-95 34 34 11 0 100% 32% 0%

North 1 B-90 44 4 24 19 9% 55% 43%

North 1 B-91 45 45 0 0 100% 0% 0%
North 1 B-95 45 45 10 0 100% 22% 0%

North 2 B-90 31 5 17 16 16% 55% 52%

North 2 B-91 31 29 0 0 94% 0% 0%
North 2 B-95 31 23 10 0 74% 32% 0%

South B-90 21 6 22 12 29% 105% 57%

South B-91 23 23 0 0 100% 0% 0%
South B-95 24 22 9 0 92% 38% 0%

West B-90 49 6 37 14 12% 76% 29%

West B-91 48 48 0 0 100% 0% 0%
West B-95 50 49 17 0 98% 34% 0%

*On the basis AW 16 size wise sales contribution and frontend feedback.

*In AW 17 B-90 Fit, size 30 are given to East Zone in higher ratio compared to other zones and Size 42
given to North 1 & East zone
 AW 17 RANGE FEEDBACK

* In B-91 fit turn-ups with expandable belt & leather belts got very good response.

* Range with faded denim look liked.

*Khakis with danglers and value addition got good response .

*Broad checks in B-91 fits demanded by north east.