V Zuhair Qadir

V Mashaal Lodhi

V Muhammad Asad

V Tabinda Mukhtar

V Rana Mohsin Saeed

V Faiza Tahseen
antroduction
Microsoft is a
multinational computer
technology corporation.
The history of Microsoft
began on April
4,1975,when it was
founded by Bill gates
and Paul Allen .
V Microsoft's flagship product, the Windows
operating system, is the single most popular
operating system for home desktop use. Its
other desktop products, namely Microsoft
Office, Internet Explorer, and Windows Media
Player.
V orporate missions and
objectives.
V Business omposition and
strategies.
V Marketing strategy for each
planning unit.
V Marketing program activities.
V Implementation and management
Mission statement of Microsoft
ÄAt Microsoft, we work to
help people and businesses
throughout the world realize
their full potential.µ
objectives of the Microsoft
|o enable people and
businesses throughout the
world realize their full
potential.
h „trengthening Economies
h Addressing „ocietal hallenges
h Promoting a Healthy Online Eco-
system
h Operating Responsibly
h Promoting Microsoft¶s Public
Policy Agenda
h Technology Innovation
h Employees and „uppliers
h Workforce Development
O siness composition
h Windows & Windows Live Division
h „erver and Tool
h Online „ervices Division
h Microsoft Business Division
h Entertainment and Devices Division
orporate strategies
h Aggressive policy of take-over¶s and
acquisitions.
h Adapt quickly to market conditions,
Strategic planning and marketing
h responsibilities are clearly
defined in corporate strategic
planning
h free rein to Steve Blamer to
handle the Microsoft in
whatever manner Steve Ballmer
wants
h setup the 50 top priority
initiatives
h „trong corporate governance
at Microsoft starts with a
Board of Directors that is
independent, engaged,
committed, and effective
h Working with management ,
ensure dynamic and
responsive leadership, track
performance,
h The key member¶s power to
give feedback
h The company¶s success is
making strategy adapting to
changing market conditions and
demands
h „pecific target market strategy
for each business units
h They are using the niche
marketing strategy for
entertainment division
h Business class
h „tudents
h Home users etc
h Measureable objectives for each
target market
h Windows Live business unit achieve
its objective by maintaining excellent
growth rate of 15% From year 2004-
08 and earned the operating profit of
11% and made extra sales of $7-$9
billion per year.
h Microsoft typically uses what is
called a "zero defects" milestone
Microsoft is using the term
integrated innovation for
positioning of its product
Mr. Oill Gates has said that;
Äa


 
 
     


   
 


   


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jrod ct strategy:
h  sing the product specialization
strategy which is one of the
market coverage strategies
h Applying monolithic branding
„trategy for its products
h Microsoft is positioning its
product by attributes
h Microsoft believes in
innovation
Microsoft provides license software
to organizations under
arrangements
„ome of it¶s major distributors
include
h Ingram Micro Tech Data

h „oftware „pectrum

h „oftware House International

h Dell

h DW
h Microsoft's pricing policy is
directed at eliminating competitors
by predatory pricing
h Microsoft is prepared to reduce its
prices to a level that is below cost
h Pricing concessions in some
isolated cases
h Working with governments in
different countries to price its
software
Microsoft is using push strategy to
promote its product
GTM approach.
h A broad Advertising campaign

h Guides

h Promotions and incentives

h Measuring „uccess
Reputation for employing highly
skilled individual
Highly skilled workers, therefore,
will help the company to
h develop and implement
strategies successfully
h Reliance on highly
knowledgeable staff in product
development
h Help in retaining its image as
technology and product
innovators.
h considerable gap
between the planned
and actual
performance
h introduce next
version of windows
´LONGHORNµ
h require additional
study and more
accurate information
h Give more concentration
on issue of employee
turnover rate which is
increased from 6% to
7.4% in last two years
h Microsoft is focusing on
windows and office
programs
h More focused about the
innovation
h oncentrates on the
employee issues