Beruflich Dokumente
Kultur Dokumente
An approach
on parents
expenses for
their
childrens
edification
2 Focus Groups
5 In-Depth Interviews
Income change
22% of them
attend social-
tutorial
Breaking down the 86%
Tutoring School No extra help Tut. School/Private Lessons Private Lessons
21%
49%
16%
14%
Data about other Activities
English: 91%
ALIMPINISI
PANAGIOTA
4 Pillars of focus group:
Promponas Anyfantis Available budget for edification
Stefanos Nikos
Most important activities-the one most
needed
Changes between 1st & 2nd child
Gianopoulos Trade off between quality and quantity
Kleidi Elpida
Marinos
In-depth Interview Education Sector
Profile
Name: Anastasios Alimpinisis
Age: 55 years old
Educational Background: Mathematician
Profession: Owner of tutoring school (>1.500
students, >100 employees)
Experience in the sector: 30 years
Profile
Name: Vassilios Mastorakis
Age:47 years old
Educational Background: Musician
Profession: Shareholder in Athens Conservatory-
Owner of two private conservatories
Experience in the sector: 20 years
I propose private
school, English lessons,
and basketball for John
this year. Your thoughts
about Helen?
Projective Techniques
Participants are asked to fill in their childrens program
After completion they are asked to comment on the differences
Discretionary Thrift
Suggestions so far
Conservatory
Private
Foreign
Schools languages
1. Co-branding
2. Scholarships
3. Mentoring days