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SERVICES
 Consumer Home Service

Lingkup Observasi

CAP
Canvasser & Avenger
Promotion & Event

Survey Kepuasan Pelanggan

Indihome & MyIndihome
(bit.ly/surveyindihomejogja)
 General Yogyakarta

S Youth
Netizen
Family
Early Jobber;
Young
Youth
Netizen Family Early Jobber; Small
Segmentation Decision Decision Young enterprise
Professional
Maker Maker Professional Owner

T Student Housing Housing

Target Internet user / Housing Area / Indekos developer
netizen
Small Family Newspaper and
Housing Area radio company

P
Positioning Internet Fiber
Delivering digital
home experience
Canggih dan Cepat
 STRENGTH WEAKNESS
Jaringan yang tersebar luas di Indonesia
FUP (Fair Usage Policy) yaitu pembatasan
Strong brand image
penggunaaninternet ketika telah mencapai batas
investasi peralatan telekomunikasi yang mahal dan
tertentu
mumpuni
Kebijakan yang secara sepihak berhak untuk mengubah
Innovative services (3P, blablabla pls add more)
konten dan harga
Supported by wide range of customer service (call
keluhan pelanggan terkait pembayaran, gangguan,
center, socmed, Plasa Telkom, website, etc.
konten, dll
Win several awards (Top Brand Award 2017, Indonesia
Most Innovative Business Award 2017
Variety of services based on customer needs

OPPORTUNITY THREATH
Pertumbuhan ekonomi dan kebutuhan masyarakat
Masyarakat semakin mobile, dibutuhkan media
akan akses internet
komunikasi yang fleksibel dnegan mobilitas tinggi
Pertumbuhan pengguna internet
Persaingan harga dengan competitor
Proyek pemerintah yang mendukung peningkatan
Pencurian terhadap peralatan
pengguna internet
Cyber crime
 VS

Why it Says a lot about what youre trying to offer

matters ? Helps in the positioning of the brand
For targeting the right kind of customers

Physical Evidence
 Stand out from competitors
by being small and personal
Lighting
Ambience
The look for warm and inviting oasis
and feel Signage
to identify the brand and send visual cues
Gimmick
to attract visitors by providing games, interactive gadget, etc.
Freebies

Channel Upgrade promo 1

Cheaper price 1
No need 5
Kompetisi 4
Point reward 18
Discount 59
0 20 40 60 80 Physical Evidence
Freebies ideas based on survey
Case Booth at Youth Festival/ Bazaar

TV for playing current

trending movie or drama

Adding VR
to introduce
Movin and
OTT Video
Streaming.

Booth or Stall Design Physical Evidence

Case POS for Skin Treatment

Customized banner design located at cashier area

to ensure every customers notice the content.

Physical Evidence
Case POS for Caf (Tempat Nobar)

Customized banner design located at table and

cashier area to ensure every customers notice the
content.

Physical Evidence
Enthusiast Community Young Women/ Mother
with toddler Family with student

Providing Point of Sales (POS) to increase sales at

places based on specific target

Place