PRESENTATION

ON

PEPSI VS COKE
 PRESENTERS …..

JATINDER SINGH
SHAMSHER SINGH
SUMIT PALTA
SAMEER MALHOTRA
 HISTORY
COKE
 Coca-Cola was invented in May 1886
by Dr. John S. Pemberton in Atlanta,
Georgia.
 The name 'Coca-Cola' was suggested
by Dr. Pemberton's bookkeeper,
Frank Robinson.
 He kept the name Coca-Cola in the
flowing script that is famous today.
 HISTORY….
 In 1891, Atlanta entrepreneur Asa G.
Candler had acquired complete ownership of
the Coca-Cola business
 Under Robert W. Woodruff six decades of
leadership , The Coca-Cola Company took
the business to unrivaled heights of
commercial success
CEO

CHAIRMAN
 HISTORY….

 The trademark "Coca-Cola" was registered

with the U.S.
 Patent and Trademark Office in 1893,
followed by "Coke" in 1945.
 everywhere, was granted registration as a
trademark by the U.S.
 Patent and Trademark Office in 1977, an
honor awarded very few packages.
 COKE IN INDIA
 Coca-Cola was the leading soft drink brand in
India until 1977 when it left rather than reveal
its formula to the government and reduce its
equity stake as required under the Foreign
Exchange Regulation Act (FERA) which governed
the operations of foreign companies in India 
 After a 16-years absence, Coca-Cola returned
to India in 1993
 Coca-Cola India started business, including new
production facilities, wastewater treatment
plants, distribution systems and marketing
equipment.
 Coca-Cola system has invested more than US$
1 billion in India
 Coca-Cola is one of the country's top
international investors 
video
 MISSION
• Everything we do is inspired by
our enduring mission:
 To Refresh the World... in body,
mind, and spirit.
 To Inspire Moments of
Optimism... through our brands and
our actions.
 To Create Value and Make a
Difference... everywhere we
engage.
 VISION
• To achieve sustainable growth, we have established
a vision with clear goals.
 Profit: Maximizing return to shareowners while
being mindful of our overall responsibilities.

 People: Being a great place to work where people

are inspired to be the best they can be.

 Portfolio: Bringing to the world a portfolio of

beverage brands that anticipate and satisfy
peoples’ desires and needs.

 Partners: Nurturing a winning network of partners

and building mutual loyalty.
 VALUES
We are guided by shared values that we will
live by as a company and as individuals.
Leadership: "The courage to shape a better
future"
Passion: "Committed in heart and mind“

Integrity: "Be real“

Accountability: "If it is to be, it’s up to me“

Collaboration: "Leverage collective genius“


Innovation: "Seek, imagine, create, delight“

Quality: "What we do, we do well"

 Manifesto For Growth (5 P’s)

 Manifesto represents the beginning of a

journey which, will never end. It is a foundation
upon which will build sustainable growth as each
and every member of the Coca-Cola system
recognizes and invests in company’s rich long-term
opportunities, while also accepting a renewed
responsibility for meeting its short-term
commitments.
 Manifesto For Growth (5 P’s)
 People - Coke inspires to be a great work place,
where people are inspired to be the best they can
be.
 Profits - Coke maximizes return to shareholders
while being mindful of overall responsibility.
 Portfolio - Coke brings the global marketplace
beverage brands that anticipate &satisfy people’s
desire & needs.
 Partners - Coke actively nurtures a winning
network of beverage and bottling partners, building
mutual loyalty.
 Planet - Coke acts as a responsible citizen, focus
on environmental efforts making making a
difference wherever they engage.
BRANDS OF COCA COLA
 Coca-Cola System - Production
 The Coca-Cola formula is The Coca-Cola
Company's secret recipe for Coca-Cola.
 As a publicity marketing strategy started by
David W. Woodruff,

 The actual production and distribution of Coca-

Cola follows a franchising model.
 The Coca-Cola Company only produces a syrup
concentrate, which it sells to various bottlers
throughout the.
 Coca-Cola System - Production

 The Coca-Cola Company and bottling partners are

not one and the same from a legal or managerial
perspective.
 The Company's business is focused on creating and
marketing brands and trademarks,

These bottling partners range from international and

publicly traded businesses to small, family-owned
operations.
 The company’s bottling relationships can
be divided into three types:

 Bottlers in which coca cola company have invested

and have a non-controlling ownership interest

 Independently owned bottlers in which the company

have no ownership interest

 Bottlers in which the company have invested and

have a controlling ownership interest
The Coca-Cola Company owns minority shares in
some of its largest franchisees, like Coca-Cola
Enterprises, Coca-Cola Amati, Coca-Cola
Hellenic Bottling Company (CCHBC)
Coca-Cola FEMSA, but fully independent
bottlers produce almost half of the volume sold
in the world.
 Suppliers

• Suppliers include those business partners

who supply system with materials, including
ingredients, packaging and machinery as
well as goods and services.
• At a minimum, all authorized and direct
suppliers must comply with all applicable
laws and regulations
 Customers

• Customers include large,

international chains of retailers and
restaurants, as well as small,
independent businesses.
• Some of our customers are major
corporations as globally familiar as
the name Coca-Cola; others are the
corner market or the local pushcart
vendor.
 Departments of Coca Cola
• Every organization is made up of different
departments, each of these departments help
Coca Cola achieve their objectives.
• As Coca Cola is a large multinational company,
the amounts of departments are huge.
• Each country has their own Head Office and
departments.
• Coca Cola is geographically split into five
geographic operating segments, also known as
strategic business units (SBU's).
 SWOT ANALYSIS
•
 STRENGTHS
* Strong brand name
* Co-operate identity
* Global distribution
* Innovation
 WEAKNESSES
* Does not enjoy the number one position
in India.
* Advertising was not clear and was
misunderstood in India
 SWOT ANALYSIS
 OPPURTUNITIES
* Possible growing demand
* Expansion – Reaching all segments
• * Globalization
• * Catering to Health Consciousness of
People

 THREATS
* Competition-Pepsi
• * Health Drinks – Fruit Juice Companies
Suggestion To Stay ahead Of Competition

•     The three main ways are through

innovation, relations or reputation.  
 First of all innovation can be used.
 This may certainly give coca cola
competitive advantage because it introduces
a new product, which many people will want
to try
 People will like to purchase the commodity
even though price is high because no
substitutes are available.  
Suggestion To Stay ahead Of Competition

 Many of coca cola’s plastic bottles are

recycled and as a result less resources are
lost and costs decrease.
 This makes profits increase.
 It attracts a new market segment
 This will mean they will have a higher
revenue increasing long term profitability.
REASON FOR RURAL MARKETING
Saturated Competiti
• Sluggish growth in Urban Mkt on
urban India
• Pepsi already Population
1st Mover
Advantage
established in urban
market
• India’s huge rural
population
• First mover’s advantage
because market
untapped
 RESULTS
• Increased capacity Capacity New
utilization Utilization Customers
• 2003- 80% of new Growing
customers from Rural Mkt
rural market
• 30% of total sales in
rural market
• Rural market
growing at 37%
 BRANDS OF COCA
BRANDS OF COCA
COLA COLA
BRANDS OF COCA
COLA
Go Rural (Thanda Matlab
Coca Cola)
Video
Advertising in Rural India
 Thand Matlab Coca Cola
• Background • Go Rural

• Coke made a come back in • In 2002, Coke started

1993 after its forced exit in
wooing Rural India
1977.
• 1998 onwards, the Indian
Urban Cola Market got • Challenges:
sluggish • Distribution
• Lack of Infrastructure
 HISTORY
Name pepsico
Product type colas, snacks, fast food
Introduced: in 1989 as brad’s drinks
June 16 1930 as Pepsi cola
1961 Pepsi
CEO: Indra nooyiRelated products: coca cola (coke)
Rc cola
Am rat cola
Pocola
Macca cola
Markets: America, Latin America, Europe, Asia, Africa,
Middle East.
Motive: to be the world’s premier consumer product
company.
Indra Nooyi- CEO of PepsiCo
 MISSION STATEMENT
 PEPSI’S Global Mission Statement:
• Vision of Pepsi
 To be the world's best beverage company.
Being the best means providing outstanding
quality, service, cleanliness and value, so
that their every customer is contented and
happy with their products.
 To increase the value of their shareholder’s
investment through sales growth, cost
control and wise investment of resources.
 PEPSI’S GLOBAL MISSION
STATEMENT IN PAKISTAN

• To be the best beverage

company in Pakistan which they
already are, hence according to
Mr. Khalid, the executive
director at Pepsi, their mission
statement is: -
• “TO CONTINUE BEING THE BEST
BEVERAGE COMPANY IN PAKISTAN”
SWOT ANALYSIS
 STRENGTHS

Reputation in marketplace.
Great brands, strong distribution,
innovative capabilities.
Number one maker of snacks,
such as corn chips and potato
chips.
Culture of shared principle.
 WEAKNESSES
Pepsi hard to inspire vision
and direction for large global
company.
The design of Pepsi cola’s
package is not attractive.
The market share of Pepsi
cola is a little bit smaller than
coca cola.
 OPPORTUNITIES

Food division should expand

internationally
Come up with new flavors
(mint, cookie dough, pumpkin )
Non carbonated drinks
Healthy food
 THREATS

 Local coals in Chinese and other

markets
 Frito-lay which earns about 50% of
revenue for PepsiCo
 Fight between Pepsi and its
competitors
 Government Regulations
 Duplicate drinks
 MARKET SEGMENTATION
 Pepsi has divided its market in many ways

 demographically,
 geographically,
 psycho graphically
 behaviorally
 MARKET TARGETING

Pepsi customers are mostly young group

between the age of 14-30 and also targeted
at school, colleges, universities, homes,
restaurants, hotel and stores.
 MARKET POSITIONING

PEPSI has positioned itself in the

market very perfectly.
4 P’s (THE MARKETTING MIX) OF PepsiCo
 Products
PepsiCo operates in three major US and international businesses.
 Beverages: Pepsi-Cola
• Mountain Dew
• 7up
• Mirinda
• Teem
• Snack Foods:
• Lays
• Cheetahs
• Kurkure
Other Products:
Dole juices and juice drinks
Gatorade
Aquafina drinking water
THREE LEVELS OF PRODUCT FOR
PEPSI
Core Benefit
Actual product
Brand name
Design

Variety
Packaging
Features
Quality
Augmented Product
 PROMOTION
 Spends a huge amount on promotions.
 Include advertisements sponsorships of sporting events,
musical shows and many more.
 Build strong brand equity.
 Spends a huge budget on advertisements also.
 Some of the entertainment celebrities for advertisements
used by Pepsi are:
• Inzamam-ul-Haq
• David Beckham
• Maradona
• Jeff Gordan
• Ronaldenio
• Roberto Carlos
 Slogans
• “Ask For More”
• “Pepsify Karo Gay”
 PRICE
 Price is the amount of money and/or other
items with utility needed to acquire a
product.
 PepsiCo sets the prices of its products
according to the prices of its competitors.
 The products of Pepsi are easily available
at affordable prices all over the world.
 Also sells its products at discount prices at
special occasions
 PLACEMENT
 Distribution is movement and product from
manufacture to end user.
 Distribution objective of Pepsi is to make
Pepsi available at an arms length.
Manufacturer Riaz Bottlers Manufactures Khan Bottlers
(PVT) Ltd (PVT) Ltd
Lahore Faisalabad

Retailers Outlet Retailers Outlet

 Incentives to Distributors.
 Credit facilities.
 ENVIRONMENTAL
COMMITMENTS
 PepsiCo is committed to being an
environmentally responsible corporate
citizen.
 As a food and beverage company, Pepsi
reduces the water consumption.
 Pepsi follows five principles of sustainable
packaging design: Reduce, Reuse, Recycle,
Remove, and Renew.
 PRODUCT PRICE
PEPSICO PRICE(RS) COCA COLA PRODUCTS
PRODUCTS PRODUCTS PRICE(RS)

Pepsi 250ml 14 Coke 250ml 14

Pepsi 500ml 28/30 Coke 500ml 28/30

Pepsi 1 liter 30 Coke 1 liter 30

Pepsi 1.5 liter 55 Coke 1.5 liter 55

Pepsi jumbo 70 Coke jumbo 70

 1. Appetizer 1. L e m o n & P a t e ro s
2. Aquarius 2. Lift
SOME 3.
4.
5.
BPM Energy
Barb's
Beat soda
3.
4.
5.
Lift plus
Lilt
Montana Lift

MORE 6.
7.
8.
Cunnings
Cheers
Ceil
6.
7.
8.
M a re R o s s
M e l l o Ye l l o w
Mezzo Mix
9. Coca-Cola Black 9. Minute Maid

PROD 10.
11.
C h e r r y Va n i l l a
Coca-Cola Black
Coca-Cola C2
10.
11.
12.
Nestea
New Coke
Nordic Mist
12. Coca-Cola Cherry 13. OK Soda
UCT 13.
14.
15.
Coca-Cola Citra
Coca-Cola M5
C o c a - C o l a Z e ro
14.
15.
16.
P i b b Xt r a
Powerade
Qoo
16. Coca-Cola 17. Raspberry Coke
17. Coca-Cola with 18. Relentless
Lemon 19. Sarsi
18. Coca-Cola with Lime 20. Senzao

OF 19.
20.
21.
22.
Dasani
Punch
Diet Coke
Fanta
21.
22.
23.
24.
Simply
Smart
Sparkle
Sprite
23. Frisco 25. Sprite Ice
24. Fruitopia 26. Sprite Remix
25. Frutonic 27. S p r i t e Z e ro
26. F u l l T h ro t t l e 28. Surge

COCA 27.
28.
29.
Hi-C
Hit
Kia-Ora
29.
30.
31.
Swerve
Ta b
Ta b C l e a r
30. Kinley 32. Ta b E n e r g y

COLA
 PEPSI
The Pepsi-Cola drink contains basic ingredients found in most other
similar drinks including carbonated water, high fructose corn syrup,
sugar, colorings, phosphoric acid, caffeine, citric acid and natural
flavors. The caffeine free Pepsi-Cola contains the same ingredients
but no caffeine.
Some of the different and varied brands of Pepsi are as follows:
1. All Sport 1. Pepsi
2. Aquafina 2. Pepsi Blue
3. Caffeine-Free Pepsi 3. Pepsi Cappuccino
4. Crystal Pepsi 4. Pepsi M ax
5. Diet Pepsi 5. Pepsi ONE
6. Gatorade 6. Pepsi Samba
7. Izze 7. Pepsi Tarik
8. Jazz 8. Pepsi Twist
9. Josta 9. Propel Fitness Water
10. Kas 10. Sierra Mist
11. Manzanita Sol 11. Slice
12. Mirinda 12. SoBe
13. Mountain Dew 13. Storm
14. Mountain Dew AMP 14. Teem
15. Mountain Dew LiveWire 15. Tropicana Products
16. Mountain Dew M DX 16. Tropicana Twister
17. Mug Root Beer
video
 COKE VS PEPSI
• COKE • PEPSI
• Launched new • Product augmented by
product lowered price
• Firstly, launched • Advertising mostly
done through TV
village based TV
• Reduced price
advertisements
translated to rural sales
• Started advertising but the positioning
through means wasn’t changed
effective in villages.
 COKE
YES!!! Totally dislike Pepsi,
and for those who think
there isn't a difference in the
taste, you've got something
wrong with your taste buds.
My dad tried giving me a
Pepsi, I took one sip and I
knew it wasn't Coke.
PEPSI
I am against because you
put anything rusty in a glass
of coke some time later if
you get that object out then
the rust is gone!!! I do not
want anything that did that
in my stomach.
 COKE
I always prefer to choose
coke over Pepsi if given the
offer. However, I'll drink Pepsi
if that's the only option. Coke
just tastes better. Diet coke.
I think coke is the best
because ever since I started
drinking soda I always drank
coke
PEPSI
 Pepsi is so much better than
coke,, coke taste flat,,, Pepsi
is all i will drink
I love Pepsi more because it
is easily available here than
coca cola.
 I dislike ALL soft drinks now,
but when I was a child, I
enjoyed Pepsi. Coke seemed
too carbonated.
SURVEY OF COKE VS PEPSI

See here
PEPSI’S PRODUCTS
PEPSI’S PRODUCTS
 THANK YOU

RESPECTED
TEACHER

AND MY DEAR FRIENDS