Beruflich Dokumente
Kultur Dokumente
Cities
Tirana, Durres, Elbasan, Lusnje, Fier,Skhoder, Korca,
Pogradec, Vlora, Sarande
(routes should be provided by Supervisor/Coordinator daily in
GT/HoReCA
and by night in HoReCa)
Mechanics:
Offer right brand to right SOB
Contracted POS Area / Trade Horeca
Trade&HoReCa:daily activity Tu Fri (from 10am 3pm)
Horeca: nightly activity Fri-Sat (from 8pm 1am)
Promo teams:
5 teams (3 promoters) + 5 promo supervisors
Albania
SOB matrix
Build equity to
CONTACT STRUCTURE support Awareness;
BRAND
volume growth; Trial
OBJECTIVE
SUCCESSFUL CONTACTS Awareness Volume growth
Trial
Mechanics:
Ferrari Car show ( 2 Ferraris': yellow and light blue)
Photo session for franchise and SOB smokers
Strategies
Focus on image-building activities
Establish selective program approach to
provide greater impact amongst
qualitative SOB contacts
Ensure CRM
Activities
Party for 50 SOB consumers
Renting Apartments (30 cabins)
Barbeque, Music
Time:
15.05. Event (organized and in charge by
DHERMI
agency -McCann Ericsson Albania)
Strategies
Focus on image-building activities
Establish selective program approach to
provide greater impact amongst
qualitative SOB contacts
Ensure CRM
Activities
Party for 50 SOB consumers
Renting Apartments (30 cabins)
Barbeque, Music
Time:
DHERMI
22.05. Event (organized and in charge by
agency -McCann Ericsson Albania)
KPIs: total 50 successful contacts per promoter per day = total successful contacts
during whole activity 50.000
Cities
Tirana, Elbasan, Fier,Shkoder,Durres, Sarande, Vlora
(routes should be provided by Supervisor/Coordinator in HoReCa )
Mechanics:
Offer right brand to right SOB
Questioners data filling (AS franchise or SOB)
Reward for responded AS: non branded black lighters
Bentley, sky blue color from May(2nd phase) - TBD
Promo teams:
1 team (2 promoters) + 1 promo supervisors
SOBRANIE PROMO TEAM
Promo girls
Supervisor
Cost estimate - Sobranie
KPIs: total 30 successful contacts per promoter per day = total successful contacts
during whole activity 2.000
Cost of Sobranie non branded lighters = 2500 pcs X 0,50 Euro/per pcs = 1250 Euro
Coverage:
10 bigger cities all over Kosovo,
From 13th of April till 10th of July,
3 month
Cities:
Pristina, Urosevac, Mitrovica, Prizren,Pec,
Gnjilane, Djakovica,Podujeva,Ferizaj,Viti
(routes should be provided by Supervisor/Coordinator,
daily in GT and by night in Horeca)
Mechanics:
Offer right brand to right SOB
Contracted POS Area / Trade Horeca
Trade&HoReCa: daily activity Tu-Fri (from 10am 3pm)
HoReCa: nightly activity Fri-Sat (from 8pm 1am)
Promo teams:
4 teams (3 promoters) + 4 promo supervisors
Kosovo
55.000 eur
SOB matrix
Build equity to
support volume Awareness Awareness
BRAND
growth Trial; Trial;
OBJECTIVE
Awareness Volume growth Volume growth
CONTACT STRUCTURE Trial
KPIs: total 50 successful contacts per promoter per day = total successful contacts
during whole activity 40.000