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Business

Operational Plan
Your Company Name

www.companyname.com 1
Executive Summary Template 1

This is the This is our


BUSINESS PROBLEM SOLUTIONS

COMPETITORS This is our


are doing this KEY TO SUCCESS

www.companyname.com 2
Executive Summary Template 2

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Your
Company

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Company Mission Template 1

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Adapt it to your Adapt it to your Adapt it to your Adapt it to your Adapt it to your
needs and capture needs and capture needs and capture needs and capture needs and capture
your audience's your audience's your audience's your audience's your audience's
attention. attention. attention. attention. attention.

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Company Mission Template 2

This slide is This slide is


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and capture your and capture your
audience's attention. audience's attention.

This slide is This slide is


100% editable. 100% editable.
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Adapt it to your needs
and capture your
and capture your
audience's attention.
audience's attention.

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Company Mission Template 3

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attention.

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Company Vision Template 1

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editable. Adapt it to
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your audience's attention.

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editable. Adapt it to your
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audience's attention.

05
01
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editable. Adapt it to
02 your needs and capture
04 your audience's attention.

This slide is 100%


editable. Adapt it to This slide is 100%
your needs and capture
your audience's attention. editable. Adapt it to
your needs and capture
your audience's attention.

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Company Vision Template 2

This slide is 100%


editable. Adapt it to your
needs and capture your
audience's attention. This slide
is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention. This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention. This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.

This slide is This slide is This slide is This slide is


100% editable. 100% editable. 100% editable. 100% editable.
Adapt it to your needs Adapt it to your needs Adapt it to your needs Adapt it to your needs
and capture your and capture your and capture your and capture your
audience's attention. audience's attention. audience's attention. audience's attention.

www.companyname.com 8
Company Vision Template 3

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editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your
needs and capture your needs and capture your needs and capture your needs and capture your
audience's attention. audience's attention. audience's attention. audience's attention.

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Company Strategy Template 1

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audience's attention.

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your audience's attention.
02 04 your audience's attention.

01 05
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Company Strategy Template 2

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needs and capture your audience's attention. 01

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needs and capture your audience's attention.
02

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needs and capture your audience's attention.

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needs and capture your audience's attention.

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needs and capture your audience's attention.

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Company Strategy Template 3

This slide IS This slide IS This slide IS This slide IS This slide IS
100% editable. 100% editable. 100% editable. 100% editable. 100% editable.
Adapt it to your Adapt it to your Adapt it to your Adapt it to your Adapt it to your
needs and needs and needs and needs and needs and
capture your capture your capture your capture your capture your
audiences audiences audiences audiences audiences
attention. Adapt attention. Adapt attention. Adapt attention. Adapt attention. Adapt
it to your needs it to your needs it to your needs it to your needs it to your needs
and capture and capture and capture and capture and capture
your audiences your audiences your audiences your audiences your audiences
attention. attention. attention. attention. attention.

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Changes In Competitive Environment

Engagement Y

Brand Brand Brand Brand


1 2 3 4 X

Monthly Monthly Monthly Monthly

Weekly Weekly Weekly Weekly

www.companyname.com 13
Changes In Competitive Environment

Competitive Landscape Brand 1 Brand 2 Brand 3 Brand 4

Text Here

Text Here

Text here

Text here

Text here

Text here

www.companyname.com 14
Money Raised So Far

10
9
8
7
6
5
4
3
2
1
0
2Q 2016 3Q2016 4Q2016 1Q2017 2Q 2017 3Q2017 4Q2017 1Q2018 2Q2018

This slide This slide This slide This slide This slide This slide This slide This slide This slide
is 100% is 100% is 100% is 100% is 100% is 100% is 100% is 100% is 100%
editable editable editable editable editable editable editable editable editable

www.companyname.com 15
Current Sources Of Revenue

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03 Adapt it to your needs and capture
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02

01

04
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Potential Sources Of Revenue

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audience's attention.

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editable. Adapt it to your
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10 editable. Adapt it to your
needs and capture your
70 audience's attention.

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needs and capture your
audience's attention.

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Objectives For Next 12 Months

Objective 6 Objective 7

Objective 5 Objective 8

Objective 4 Objective 9

Objective 3 Objective 10
Objective 2
Objective 11

Objective 1 Objective 12

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Objectives Template 2

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Objective 03

Objective 05
Objective 01

Objective 04
Objective 02
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Objectives Template 3

OBJECTIVE 1
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OBJECTIVE 2
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OBJECTIVE 3
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OBJECTIVE 4
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OBJECTIVE 5
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www.companyname.com 20
Company Milestones Template 1
06
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your audience's attention.

04 This slide is 100% editable.


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your audience's attention.
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your audience's attention. 03
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your audience's attention.

02
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01
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Company Milestones Template 2

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editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and capture your needs and capture your needs and capture
your audience's attention. your audience's your audience's
attention. attention.

This slide is 100% This slide is 100% This slide is 100%


editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and capture your needs and capture your needs and capture
your audience's your audience's your audience's
attention. attention. attention.

www.companyname.com 22
Company Milestones Template 3

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your needs and capture your audience's attention.

2016 This slide is 100% editable. Adapt it to


your needs and capture your audience's attention.
2017

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2018 needs and capture your audience's attention.

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2019 needs and capture your audience's attention.

2020
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needs and capture your audience's attention.
2021

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needs and capture your audience's attention.

www.companyname.com 23
Key Performance Indicators Template 1

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KPI
01

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KPI KPI Adapt it to your needs and capture
your audience's attention. 05 02 your audience's attention.

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KPI KPI This slide is 100% editable.
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your audience's attention. your audience's attention.

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Key Performance Indicators Template 2

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attention. Adapt it to your needs and capture your audience's attention. This slide is
100% editable.

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01 02 03

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04 05 06

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07 08

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Key Performance Indicators Template 3

Focus # 1
Objective
Area of focus # 1 Measures
Targets
Metrics Invites
Targets

Objectives

Focus #2 Focus # 3
Area Of Focus # 2 Objective Objective
Vision and
Measures Measures
Metrics
Targets strategy Targets
Targets Invites Invites

Objectives

Area Of Focus # 3
Focus # 4
Metrics Objective
Measures
Targets Targets
Objectives Invites

Area of focus # 4

Metrics

Targets

Objectives

Focus # 1 Focus # 2 Focus # 3 Focus # 4

www.companyname.com 26
Financials Summary: Base Plan Vs Stretch Plan

Base Plan Stretch Plan Comments


KPI1

KPI1

KPI3

Revenue

Cost Of Sales

Gross Profit

Customer Acquisition Cost

Other Operating Expense

Operating Profit

Change In Cash

Ending Cash

Employees(FTEs)

www.companyname.com 27
Financials : Base Plan

1Q17 2Q17 3Q17 4Q17 2017


KPI1

KPI1

KPI3

Revenue

Cost Of Sales

Gross Profit

Customer Acquisition Cost

Other Operating Cost Expense

Operating Profit

Change In Cash

Ending Cash

Employees(FTEs)

www.companyname.com 28
Financials : Stretch Plan

1Q17 2Q17 3Q17 4Q17 2017


KPI1

KPI1

KPI3

Revenue

Cost Of Sales

Gross Profit

Customer Acquisition Cost

Other Operating Cost Expense

Operating Profit

Change In Cash

Ending Cash

Employees(FTEs)

www.companyname.com 29
New Customer Acquisition Cost

x100
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your needs and capture
your audiences attention. $2,000
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COST PER CUSTOMER IS


$250.00
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Customer Lifetime Value (CLV)

5 60%
Active Profitable
4.5 Customers
4
3.5
3
20% 20%
2.5 Inactive Nonprofit Able Very Active Very Profitable
Customer Customers
2
1.5
1
0.5
0
CLV 1 Category
CLV 2 1 CLV 3

Lifetime Value = (Average Order Value) X (Number Of Repeat Sales) X (Average Retention Time)

www.companyname.com 31
Calculating Customer Lifetime Value (CLV)

COMPLETE CLV Year 0 1 2 3 4 5

Average Acquisition Cost 500

Average Customer Revenue 500 1,000 1,500 2,000 2,500

Average Customer Costs 300 600 900 1,200 1,500

Average Customer Profit ??? ??? ??? ??? ???

Customer Retention Rate 100% 60% 65% 70% 75%


Cumulative Retention Rate ??? ??? ??? ??? ???

Likely Customer Profit ??? ??? ??? ??? ???

Discount Rate 1 1.10 ??? ??? ??? ???

CLV Per Year ??? ??? ??? ??? ??? ???


Cumulative CLV ??? ??? ??? ??? ??? ???

www.companyname.com 32
Revenue Growth Over The Years

160

140

120

100

80

60

40

20

0
1/5/2013 1/6/2014 1/7/2015 1/8/2016 1/92017
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and capture your and capture your and capture your and capture your and capture your
audience's attention. audience's attention. audience's attention. audience's attention. audience's attention.

www.companyname.com 33
Gross Margin Improvement

Chart Title Chart Title


2.000
$2.00

1.500
$1.50

1.000
$1.00

500
$0.50

0
$0.00
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4
2015 2015 2015 2015 2016 2016 2016 2016 2017

www.companyname.com 34
Operating Plan

What System
Priority Actions Who Responsible? When Done? How To Measure? Annual Status
Support/ Resources?

Priority Actions #1: Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here

Text Here Text Here Text Here Text Here Text Here Text Here

Text Here Text Here

Priority Actions #2: Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here

Text Here Text Here Text Here Text Here Text Here Text Here

Priority Actions #3: Put Text Here Your Text Here Put Text Here Your Text Here Put Text Here

Text Here Text Here Text Here Text Here Text Here Text Here

Text Here

www.companyname.com 35
Hiring plan

9
44
8
Finance
36
7
32 Support
6
24
5 Product

4 19
Marketing
3

2 Sales

1
Engineering
0
4Q16 1Q17 2Q17 3Q17 4Q17

www.companyname.com 36
Team Goals

Name Objective 10/26 11/2 11/9 11/16 11/23 11/30 12/7 12/14

Objective 01
JOHN SMITH

JESSICA SMITH Objective 02

MARIYA SMITH Objective 03

TOM SMITH Objective 04

CAROL SMITH Objective 05

www.companyname.com 37
Team Goals

TEAM 1Q 17 2Q 17 3Q 17

Engineering Text Text

Product Text Text

Marketing Text

Sales Text

Support Text

Finance/Admin Text Text

www.companyname.com 38
Risk Mitigation Strategies

RISK STRATEGIES
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to your needs and capture your to your needs and capture your
audience's attention. audience's attention.
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your audience's attention. your audience's attention.
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audience's attention. audience's attention.

www.companyname.com 39
Revenue By Business Line

0
Q1 Q2 Q3 Q4

Product 1 Product 1 Product 1 Product 1


Product 2 Product 2 Product 2 Product 2

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Operating Expenses By Category

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7
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29

10
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10

20
13
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www.companyname.com 41
Operation cost

Fixed asset cost Monthly Expenses Other Expenses


Type
(RM) (RM) (RM)
-
Operational Equipment 6753.00

Raw Material 1533.50

Salary (EPF&SOCSO) 3990.00

Food Beverage 4682.00

Other Equipments 3450.00

TOTAL 6753.00 10205.50 3450.00

www.companyname.com 42
Cash Position By Quarter

Cash Position Q1 Q2 Q3 Q4

Cash In
Initial Funding 1,000,000
Sales
Total Cash In 1,000,000 0 0 0

Cash Out
Start-up Costs 175000 175000 175000 175000
Product Costs
Marketing
Fixed Costs
Principal Payments

Total Cash Out 175000 175000 175000 175000

Inflows-outflows 825,000 -175000 -175000 -175000

Cumulative 825,000 650000 475000 300000

www.companyname.com 43
Product Roadmap: Product Launch Deliverables

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editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and capture your needs and capture your needs and capture
your audiences your audiences your audiences
attention.
April attention.
June attention.

2016 2017

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March editable. Adapt it to May editable. Adapt it to July
your needs and capture your needs and capture
your audiences you audiences attention
attention.

www.companyname.com 44
Product Roadmap: Product Launch Deliverables

Product
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Family
Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q
1 2 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
Text
PRODUCT This slide is 100% editable.
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Text
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This slide is 100% editable.

Text
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This slide is 100% editable.
This slide is 100% editable.

www.companyname.com 45
Product Roadmap

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audience's attention.

05
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04
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02

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www.companyname.com 46
Marketing Team Goals

Areas of Focus 1Q 17 2Q 17 3Q 17

Result 1
Result 2
Area 1 Metric 1
Text Text
Metric 2

Area 2 Text Text Text

Area 3 Text Text Text

www.companyname.com 47
Engineering Team Goals

Areas of Focus 1Q 17 2Q 17 3Q 17

Result 1
Result 2
Area 1 Metric 1
Text Text
Metric 2

Area 2 Text Text Text

Area 3 Text Text Text

www.companyname.com 48
Additional
Slides

www.companyname.com 49
Quote

Be civil to all;
sociable to many;
familiar with few;

FRIEND
to one;
enemy to none.

- Benjamin Franklin

www.companyname.com 50
Dashboard

50 60
40 70

30 80

Observation 20 90
Support
This slide is 100% editable. 20 100 This slide is 100% editable.
Adapt it to your needs and Adapt it to your needs and
capture your audience's 10 110 capture your audience's
attention. attention.
0 120

50 60 50 60
40 70 40 70
30 80 30 80

20 90 20 90

20 100 20 100

10 110 Data Driven 10 110

0 120
Marketing 0 120

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attention.

www.companyname.com 51
Thank you

TEXT ONE TEXT TWO TEXT THREE TEXT FOUR

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