Beruflich Dokumente
Kultur Dokumente
RUPEE
AT THE BEGINNING
$ 7.2 annual
sales
1,100
stores
1) a. WHY HAS VICTORIA'S SECRET BEEN SO SUCCESSFUL?
ictorias Secrets follow the several strategies to reach their target audience
Target Market - Victorias Secrets target market is the middle class woman, or a man shopping for
a middle class woman
Value Proposition - Victorias Secret capitalizes on value proposition by employing some of the
most beautiful, charming women in the world
Social Media marketing - 2nd most popular retail store on Facebook with 18.5 million fans.
Its the 18th most popular brand on Facebook they are also popular on Twitter, Pinterest, Instagram
and YouTube.
Victorias Secrets follow the several strategies to reach their target audience
Mobile Marketing - Victorias Secret has an application for Android, IPhone, IPad, and Ipod & use texts
alerts that are sent directly to a customers cell phone
Promotional Offers - Every year, the day after the fashion show has been broadcasted, Victorias Secret
holds a promotional event
Printed Ads in Magazines and Newspapers - Victorias Secret targets magazines it expects its
consumer base to read, which include Cosmopolitan, In Style, Glamour, and Allure
Victorias Secret Fashion Show - Victorias Secret holds a fashion show every year and With this event,
Victorias Secret reaches an audience of over 1 billion people
1) b. HOW DOES THE COMPANY
REACH ITS TARGET AUDIENCE?
Victorias Secrets follow the several strategies to reach their target audience
The Supermodels/ Victoria secrets Engel concept - Victorias Secret holds one of the most important
input supplies in the lingerie industry: supermodels
Expanding into New Products - Victorias Secret has developed such a strong brand for itself that it has in
recent times been able to leverage its name in other products
Catalogue - Victorias Secret catalogues are more prolific than many news magazines
Store Front - Store interiors are also consistent with the Victorias Secret image. Wallpaper hues of soft pink
promote a soft, feminine environment. Victorias Secret stores are meant to evoke images and class of a
Victorian boudoir, hence the name
Multiple Channels - Victorias Secret sells merchandise through three channels: retail stores, catalogues and
the Internet.
CHALLENGES OF VICTORIA SECRET