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Real Time Access to Real Time Information

GoldenGate is Strategic to Oracle
Best-in-class leader in real-time data solutions
Complements existing Oracle products
Continuous Availability for heterogeneous
systems
Real-time data access for Reporting
Real-time data for BI, EPM, Exadata
Zero-downtime migrations / upgrades to Oracle
Database and Applications

Over 400 customers with 4,000+ implementations

across Fortune 500 companies: Financial Services,
Communications, Healthcare, Public Sector, Retail &
Utilities industries
Top 3 of 5 largest commercial banks
Top 3 of 3 busiest ATM networks
Top 7 of 10 financial data services companies
Top 4 of 5 telecommunications providers
Top 3 of 5 largest food & drug stores

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 Customers Demand Continuous Real Time Data
While Lowering IT Costs and Gaining Operational Efficiencies

Real-Time
Business
Operations

Continuous Availability of Critical Real-Time Information Access for

Applications and Data Intelligence & Decisioning
Continuous Uptime in event of disaster Instantly available Data for Reporting
No downtime during planned outage Access to Key Information for Analysis
Load balancing & Data distribution Across Heterogeneous Systems

Lower IT Spend & Improve Efficiencies

Choose best system for need
Modernize Legacy Systems
Offload for reporting

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Oracle GoldenGate Use Cases
Enterprise-wide Solution for Real Time Data Needs

Standardize on Single
Disaster Recovery,
Data Protection Standby Technology for Multiple Needs
(Open & Active)
Deploy for Continuous
Zero Downtime Availability and Real-time Data
Migration and
Upgrades Access for Reporting / BI
Log Based, Real-
Time Change Data Operational
Capture Reporting
Reporting Database
OGG

ETL

ODS EDW
ETL
Highly Flexible
Heterogeneous
Source Systems
Real-time BI EDW
Fast Deployments
Lower TCO & Improved ROI
Query Offloading

Data Distribution

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Value Propositions for Oracle GoldenGate

Oracle GoldenGate

Delivers continuous operations for mission critical applications to

eliminate unplanned outages and reduce cost of planned outages.

Lowers IT costs through heterogeneous support for multiple

platforms to leverage lower cost infrastructure for query offloading.

Improves efficiencies through improved performance, scalability of

real-time feeds, and data distribution.

Reduces risk by ensuring data integrity and reliability between

source and target systems.

Improves business insight through real-time BI Data Warehousing

and report offloading.

Reduces barriers to sharing data because of no application impact

for real time data acquisition.

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 Oracle GoldenGate Technology Differentiators

Oracle GoldenGate provides low-impact capture, routing, transformation, and

delivery of database transactions across heterogeneous environments in real-time

Key Differentiators:

Performance Non-intrusive, Low Impact, Sub-second latency

Extensible & Open, modular architecture - Heterogeneous

Flexible sources & Targets

Maintains Transactional Integrity - Resilient

Reliable
against interruptions and failures

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 Key Solutions for Oracle GoldenGate

Query Continuous Real Time Data

Offloading Availability Integration
Resource Utilization Zero Downtime Operational
Use physical standby Migration & Upgrade Reporting
for reads Migrate database, Quickly report on
hardware or applications transaction system data
with minimal downtime with no source impact
Cost Reduction
Move reads to lower cost
systems Disaster Recovery & Real Time Business
Data Protection Intelligence
Create live standby for Understand current
failover, avoid and repair metrics in historical context
block corruptions

Data Distribution
Synchronize hub & spoke
or distributed systems

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Solution Query Offloading

Cost Reduction
Improve Resource Utilization

Find a solution that can transfer our data in real-time, keeping up with data
volumes and meet future business needs. In actuality, GoldenGate was the
only solution that handled all three requirements with ease.
J Seelan, DBA Manager, 1-800-Flowers.com

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 Query
Offloading
Query Offloading
For Resource Utilization
Solution
Leverage existing physical standby database using
Oracle Active Data Guard for read-only & queries
Improve Resource Utilization
Improve utilization on both OLTP and standby systems
OLTP Read Only by segmenting all query traffic to standby.
Transactions Users Benefit
ADG Offloads Queries - reduces load on transactional
systems
Leverage existing investment in physical standby
database
Oracle Oracle Physical
Primary Database Standby Database

Do you want to take advantage of your physical standby database for

queries and improve resource utilization across OLTP and standby
Systems?

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 Query
Offloading
Query Offloading
Infrastructure Cost Reduction

Solution
Create a real-time replica of existing expensive
Cost Reduction operational system (e.g. legacy or big iron) on
Oracle with RAC on Linux.
OLTP Read Only Sync replica in real-time and route all read-only
Transactions Users traffic
OGG Benefits
Reduce/Eliminate query load on transactional
system
Directly reduce cost of legacy, mainframe, non-
Non-Oracle or Oracle Platform oracle
Legacy Platform

Do you want to move query processing to standard, lower cost DB &

Hardware infrastructure with no disruption to critical transaction processing
systems & satisfy business end-users as data volumes and users grow?

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 Query Offloading Case Study
Query Offloading Saves Millions $

COMPANY OVERVIEW GoldenGate PROVIDES

A world leader in the travel marketplace,
Sabre Holdings merchandises and retails
travel products and provides distribution and
technology solutions for the travel industry
Supports 1.6TB of data movement per day
to read-only servers
Source Oracle 10g | Target MySQL
Current plans to migrate to Oracle 11g on
both source and target.

CHALLENGES / OPPORTUNITIES RESULTS

Optimize OLTP system performance 80% TCO Reduction Millions $$ saved
offload all query activity
Reduce TCO via platform changes and
segment lookers from bookers
Handle growing data volumes and Lookers vs Bookers
support heterogeneous systems over life-
cycle of Air Travel Shopping Engine
(ATSE)
Maintain data integrity across all systems
Solution Continuous Availability

Disaster Recovery / Data Protection

Zero-Downtime Migration / Upgrade
Data Distribution / Synchronization

We believe this is the only product on the market that can meet
our demands for 99.95% database availability, performance and
scalability.
Chris Uriarte, CTO, Retail Decisions
 Continuous
Availability
Continuous Availability
Zero Down-time Migration and Upgrade

Solution
Migrate from any heterogeneous database to Oracle11g
with minimal downtime
Migrate hardware or OS platforms with no downtime
Upgrade Siebel CRM with no downtime
Previous Version New Version Allow active users to move to new system gradually while
both systems are live
OGG Benefit
Standardize your data center and modernize platforms
Zero down-time for mission critical applications
Old DB Version New DB Version Safely migrate users from one system to the next, while
keeping both systems running.
Lower risk by enabling failback

Do you need to migrate your database or upgrade critical applications but

cant afford to take any down time and impact critical business processes?

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 Continuous Availability Use Case
24x7 Fraud Detection & Payment Processing for Blue-Chip Retailers
COMPANY OVERVIEW
Retail Decisions (ReD) is a payment card
issuer and a world leader in card fraud
prevention and payment processing. A
specialist supplier to the payments industry
worldwide. Its blue-chip international clients
come from the global telecommunications,
retail, travel, petroleum, banking and the
broader e-commerce sectors
CHALLENGES / OPPORTUNITIES
Typical Service Level Agreements dictate
99.95% availability & aggressive sub-
second average response times
Must ensure quick, massive scalability
High cost of downtime -- ReDs clients lose
millions of dollars per hour
Global clients; data centers on 4 continents
Oracle PROVIDES:
Fraud Detection (ReDShield) using Oracle 9i
and 10g databases
U.S. Payment Processing system, using SQL
Server databases also supports data access
for Web apps and Reporting
RESULTS
Lightning Fast implementation
Time to recover: ZERO minutes
Reduced database license & infrastructure
costs
"We needed a mega-scalable architecture
capable of handling increasing e-commerce
traffic, while meeting our customers' stringent
SLAs. - Chris Uriarte, CTO
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Solution Real-time Data Integration

Operational Reporting
Real-time Business Intelligence

Accessing the data in real time using GoldenGate we can

immediately see if were profitable and if our business processes
are working.
- Sam Peterson, SVP Technology, Overstock.com
 Real Time Data
Integration
Real-Time Data Integration
Operational Reporting

Solution
Report on live data in transactional systems
No additional load on source system offload reporting
to a database instance that is synchronized in real time
Benefit
Enables tactical reports quickly for decision making
OGG and business transparency
Removes impact from source systems
Avoids the political challenges of running reports on
transactional systems
Transactional Operational
Applications Data Store

Do you have adequate transparency into the data in your most sensitive
transactional systems?

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 Real Time Data
Integration
Real-Time Data Integration
Enables Real-time BI

Solution
Populate an operational data store for operational BI
Real-time Integration + Bulk with real-time data
Data Transformation Run ELT from the ODS to load data warehouse with
ODI transformed data
Production
Benefit
OGG Improves business insight
Combines intelligence on current business status with
Enterprise Data Warehouse
historical context
Oracle Database, Eliminates load on source systems
Oracle Exadata Reduces latencies and batch windows
Heterogeneous
Sources

Do you need better business insight with the most current data and no
impact to your critical systems?

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 Data Integration for Business Intelligence
Data Integration for Business Intelligence
Non-Invasive Operational BI
Operational BI
GoldenGate for Offloading, BI
Publisher for Reporting
Remove the concerns of transaction OGG
Sources:
system operations teams about Legacy,
operational BI Packaged
Apps, OLTP
Databases Target:
ODS
Add ODI-EE and DW to Combine
Operational and Analytical BI
Get combined benefits of insight into Operational and Analytical BI
current business state with the deeper
analysis and historical context of a
traditional data warehouse
Load the data warehouse by running ELT
off of the ODS to streamline processes
and avoid load on transactional system Sources: OGG
Legacy,
Packaged
Apps, OLTP ODI
Databases Target:
ODS and
DW

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 Real-Time Business Intelligence
Real-Time Data and BI Enables Intra-Day Business Optimizations
COMPANY OVERVIEW
Overstock.com is an online closeout
retailer offering high-quality, brand-name
merchandise, including bed-and-bath
goods, home dcor, kitchenware,
watches, jewelry, electronics and
computers, sporting goods, apparel and
designer accessories among other
products at discount prices.
CHALLENGES / OPPORTUNITIES
Better understand customer
purchasing behavior
Provide timely information to support
marketing, merchandising &
operational decisions
Improve shopping database reliability
& uptime
Oracle PROVIDES:
Support for high availability & disaster
tolerance across Oracle production sites
Zero-downtime system migration and
upgrade
Enable active data warehouse roll-out in 90
days with real-time data feeds
Complements Oracle Data Integrator for data
transforms on target
RESULTS
Customer analysis now done in minutes,
rather than days
Dashboard reports using real-time data for
P&L & customer profitability
Google Adwords adjusted based on real-
time data reports
Ranked #4 in customer service by National
Retail Federation
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Complementary and Used Together
Active Data Guard and GoldenGate

Heterogeneous
Distributed
Oracle Active
Subset Oracle Data Guard
Replicas GoldenGate

Oracle DB Primary Oracle DB Standby

Disaster Recovery & Data Distribution /

Data Protection Synchronization

Fast failover to physical standby database Enterprise-wide heterogeneous replication

Fastest solution for Oracle
Oracle Database only
Allows standby to be open for reads to
leverage customer investment
Transparent data protection to repair
corrupted blocks on primary or standby
Zero downtime operations
Non-invasive by reading database logs
Supports active-active scenarios
Ensures transactional consistency
High volume; low latency
Guaranteed delivery across wide area
networks

Oracle Active Data Guard Oracle GoldenGate

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Complementary and Used Together
Data Integrator Enterprise Edition and GoldenGate
Oracle Data Integrator
Enterprise Edition

E-LT
Oracle GoldenGate
Transformation
Real-time Data
Heterogeneous Sources Heterogeneous Targets

Bulk Data Movement Real-Time Data Integration

and Transformation and Replication

Fastest E-LT Solution Fastest real-time solution

Optimized SET-based transformation for
high volume transformations
Data lineage for improved manageability
Integrates to Data Quality
Sub-second latency for real-time feeds
Guarantee delivery eliminates data loss
Eliminates down-time for migration and
upgrades
Least intrusive to source systems
Leverage ELT/ETL for complex
transformation

Oracle Data Integrator

Oracle GoldenGate
Enterprise Edition

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Oracle GoldenGate
Technical Solution Overview

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 How It Works: Modular Architecture
Capture: Committed changes are captured (and can be
filtered) as they occur by reading the transaction logs.

Trail files: Stages and queues data for routing.

Pump: Distribute data for routing to multiple targets.

Route: Data is compressed, encrypted for routing to targets.

Delivery: Applies data with transaction

integrity, transforming the data as required.

Pump
Source Trail LAN / WAN / Target Trail
Capture Internet Delivery
Pump (TCP/IP)

Source Target Trail Source Trail Target

Delivery Capture
Database(s) Database(s)
Bi-directional

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