Beruflich Dokumente
Kultur Dokumente
Management
DR. G. Y. Shitole
PROFESSOR & HEAD,
Department of Commerce,
S.N.D.T. Womens University,
New Marine Lines, Mumbai 400 020.
Changing Role of Commerce &
Management Teacher
Traditional Modern
Focus on teacher Focus on Learner
Employee Performer
Invention Application
Individual Team
Functions Processes
Control Empowerment
Local Global
Changing Role of Commerce & Management Teacher
Traditional Modern
Loyal to Organization Loyal to profession
Evaluation Value addition
Responsibility Accountability
Competition Collaboration
Lecture Activity
Books Multimedia
COMMERCE
AID TO
TRADE
TRADE
Communication Branding
Areas of Research in Management
Management
INDUSTRY MANAGEMENT
Scale of
Construction Marketing Systems
Operation
Human Resource
Services Genetic Production
Development
Information
Manufacturing Extraction Finance
Technology
Application of Techniques in Commerce
& Management
On Products On Distribution
On Market On Pricing
On consumer On Sales Methods
On advertising On Competition
and Promotion
Research on Products
Motivation research
Media research
Assessing Ad effectiveness and Ad
impact
Assessing efficacy of sales
promotional measures
Research on Distribution