BAGATELLE

ULTIMATE SHOPPING EXPERIENCE

Presented by
Armel J Beejadhur A Kanhye D

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STRUCTURE OF THIS
PRESENTATION

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 WHO ARE WE?

LOCATION
FOUNDED in 2011 by ENL Property
DESIGNED by Atterbury
150 shops
2224 parking slots

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 BASIC FACILITIES

Free Parking facilities - for private cars, 16 for taxi cars, 16 for motorcycles and
7 reserved for people with special needs.
Large food court
ATM services for 4 Banks
Security routine monitoring (inside, parking, foodcourt area)
Information desk
Waste Recycle Point
Large corridors and entrances , one floor
Sitting spaces
3 toilet Corridors
Air conditioning
Heating facilities for winter

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 THE IMPORTANCE OF OUR BRAND

It represents our customers gut feeling about us.

It is a mental shorthand to our customers.

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WHERE DOES OUR STRENGTH COME FROM?

Our uniqueness

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 BUILD IT AND THEY WILL COME!

CHARACTERISTICS OF
BAGATELLE BRAND

Excitement
Sincerity THE place
Meaningfulness to be With
Sophistication HIM&HER
Luxurious
No second best FAMILY
FRIENDS
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 WHO ARE THOSE WHO FEAR US

JUMBO
HELVETTIA
TRIANON
KENDRA
LA CROISETTE
CASCAVELLE

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 HOW DID WE ACHIEVE OUR
BRAND PRESENCE

WE HAVE SATISFIED THE

NEEDS AND WANTS OF OUR
CUSTOMERS

They have made us the number 1

shopping destination

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WHAT DO CUSTOMERS LOOK FOR?

ULTIMATE SHOPPING
EXPERIENCE

BEST FACILITIES

MEMORABLE TIME

A BRAND TO BE PROUD OF

A REASON TO COME BACK

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BRAND IMAGE

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STRENGTH WEAKNESS

Standard of living not favorable

Structure
Location-wave of smartcities
Location
Cannot cope with overload of
Innovation
customers
Parking
Opening hours
Less wokring hours pub
Variety of shops
hols&sundays
Food outlets
No wifi
Hotel&Business Hub

OPPORTUNITIES THREATS
Tourist attraction Jumbo
Business Hotel Super U
Continuously changing shops Shoprite
Helvettia
Town centres Orchard, Portlouis
Smart city
13 Online shopping
 BAGATELLE BRAND REPUTATION

WHAT DO OUR CUSTOMERS THINK OF US

We asked them these:

1. What is your age?

2. How often to you go to bagatelle?

3. What do you often do when you come to bagatelle? (please circle your answer/answers)

4. According to you, what are the most positive aspects of bagatelle?

5. Do you think that Bagatelle must improve something? If yes suggest. If no, why?

6. Except from bagatelle, do you, from time to time, visit another mall?

a) If yes please note down which ones. If no, why?

14 Bagatelle and how many times do you visit the other

b) If yes, over 10, how many times do you visit
malls you noted down?
 OUR CUSTOMERS SAY THAT

Question 1 Question 2

16 - 24
Daily
25 - 34
weekly
35 - 44
Monthly
45 - 54
Rarely
55 - over

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 OUR CUSTOMERS SAY THAT

Question 3

Food-Court
Shopping
Supermarkets
Entertainment
Visiting only
Business purposes
All of the above

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 OUR CUSTOMERS SAY THAT

Question 4

Parking Space

Food Variety

Family/friend time

Cinema

2 Supermarkets

Late night shopping

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 OUR CUSTOMERS SAY THAT

Question 5

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 OUR CUSTOMERS SAY THAT

Question 6

a)

Yes.
Jumbo, Caudan, Super U, Shoprite, La Croisette, Cascavelle

b)

Base on an average:
Bagatelle 6/10

Others 4/10
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 MENTAL MAP OF BAGATELLE IN
THE MIND OF OUR CUSTOMERS

Food Court
Hotel
Caf Lux

Home & Leisure Flying Dodo

Supermarkets Cinema

Parking Facilities Indoor Football

ground

Filling Station
Bowling (coming soon)
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Shops
 MENTAL MAP OF BAGATELLE IN
THE MIND OF OUR CUSTOMERS

Leisure

Night Life
Entertainment

Self-Esteem Choice

Business Food Variety

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Family/Friend Time
HI 5 ANNIVERSARY

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CONCLUSION

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