Beruflich Dokumente
Kultur Dokumente
Learning Outcomes:
What is creativity?
The process of creativity
Barriers to creativity
How to generate creative ideas
Characteristics of creative individuals
Developing Entrepreneurial Creativity and
Innovation
What is Creativity?
(1) Knowledge
Accumulation
(3) Ideas
Developing Entrepreneurial Creativity and
Innovation
Personal Beliefs
Over- Barriers to
Management Creativity Fear of Criticism
Stress
Developing Entrepreneurial Creativity and
Innovation
Forced Analogy
DO IT
Mind Mapping
Nominal Group
Developing Entrepreneurial Creativity and
Innovation
Brainstorming
Rules of brainstorming:
More ideas, the better
Use other group ideas to
get more ideas.
All ideas are welcome
Criticism of ideas is not
allowed
Developing Entrepreneurial Creativity and
Innovation
Forced Analogy
Kind of
relationship
can be forced
Developing Entrepreneurial Creativity and
Innovation
DO IT
D Define problem
O Open mind and
apply creative
technique
I Identify best
solution
T - Transform
Developing Entrepreneurial Creativity and
Innovation
Mind Mapping
Nominal Group
Developing Entrepreneurial Creativity and
Innovation
Invention:
Creating a new
product
Synthesis: Extension:
Combining separate Expansion/additi
parts into new whole Type of Innovation
formulation such as
on to existing
the Internet product lines
Duplication:
Replication of
existing product
by adding new
features.
Developing Entrepreneurial Creativity and
Innovation
Sources of Innovation
Unexpected Events
New-Knowledge Concept
Changes of Demographics
Process needs
Developing Entrepreneurial Creativity and
Innovation
Barriers to Innovation
Organization does not encourage innovation
Insufficient resources