Presented by:

Abhishek Batra (C011)

Mohit Goyal (C025)
Yogesh Kadam (C035)
Ayaz Mahmood(C042)
Ankita Pahwa (C052)
Aparjit Singh (C057)
The Sustainability Framework
 Sustainability according to Coca Cola

Sustainable Development is the heart of the business

Create positive impacts on the communities served

Actively leverage partnership with the communities and Government agencies

Focus on key stakeholders by Me-We-World framework

 Social Responsibility Interventions

People
Offer Low or no calorie beverage option in every market
Provide transparent nutrition information in all packages
Empower women through 5by20 ,Unnati and Pragati programme.
Promote importance of healthy lifestyle

Planet
Improve water efficiency by 25 % as compared to 2010
Recover and recycle 50% of the bottles and cans introduced in the market
Initiate water replenishment projects with bottling partners under Anandana
Reduce carbon footprints of the products by 25% by 2020
INDIAN Business Model
INDIA CSR Model
 Integration of CSR with Business Model

5by20 initiative launched in 2010 for women empowerment

Introduced eKocool and sold it free to women retailers
Women retailer are trained under project Parivartan
A supply chain initiative under project Unnati for mango
farmers
A training and startup business initiative support under
Pragati

Started sourcing 25% of PET plastic from recycled or renewable

resource
Improved packaging efficiency per liter by 7 % as compared to
2013
 Stakeholders and their areas of interest
Stakeholders Means of Key Areas of Interest How the company has responded
Engagement
Consumers Annual Consumer Choice of beverage Utmost importance given on responsible
Satisfaction Nutritional impact of marketing and transparent communication
Reviews products related to nutritional information about the
Programs promoting music products
and sporting activities Promoting sporting related activities in view
of creating awareness about healthy life style
Customers Bottling partners Availability of energy Come up with innovative cooler - eKocool that
are directly in efficient cooling equipment operates on solar power, about 1000 pieces
contact with for our products and distributed free of cost to women retailers.
customers retailer training programs Also looking on retailer capacity building
through Parivartan and Pragati programs.
Civil Society Focus on water Approached directly by Under-16 Cricket Cup Indias
Organizations conservation and several organizations for only National Inter-school tournament.
renewable energy grants for activities in the Under-15 Football -The Coca-Cola Cup
use areas their foundations
work in
Employees Periodic employee Training and Professional Several training programs at different
engagement growth, diversity, work life hierarchical levels for employee development.
survey balance
 Measurement of the CSR Initiatives

1) Internally developed Tool - Value Creation Model (VCM)

2) Sustainability report assurance by external agency - M/s DNV Business Assurance

India Private Limited with GRI application level B+
 Analysis of the CSR Activities
Depleting ground water level

Project
 Coca-Cola, Amir Khan Ad controversy
 Pesticide Issue

Golden Peacock Award