Team Name:

Maverick 1: Year:

Maverick 2: Year:
Maverick 3: Year:

Campus:

BIG
ComeIDEA
up with an innovative
business plan which
addresses a social issue*
and is financially viable It could
be a product innovation,
service innovation or RB
Product extension in the area
of Health & Hygiene.
*meeting the need of your country
Propose a product
innovation of an existing
Product RB Brand within the category of
Innovation Health & Hygiene.
Eg: Dettol Hygiene Deo
would be a new product
within Dettols portfolio.
Propose a product
extension of an existing RB
Product Brand within the category
Extension of Health & Hygiene.
Eg: Dettol Foaming
Handwash would be an
extansion of Dettol
Handwash portfolio.
Propose a service
innovation which will cater
Service
to an existing RB brand in
Innovation the category of Health &
Hygiene.
RB Mavericks Case Challenge Key Parameters

TELL US IN NOT MORE THAN 10

SLIDES
Who is your target audience
Which social issue to achieve this objective ? Convince us how your idea will
are you addressing be financially feasible and
(in your country) ? change consumer behaviour

01 03 05

02 04 06

How will you make it

Whats your Big Idea come alive ?
in the category of What are the key
Health/Hygiene ? consumer insights?
The Social Issue & BIG IDEA
The Target Community & Target Audience
The insights behind the idea
How will you bring it alive ?
Convince us on how it will be financially viable & change
the behaviour
Thank You