MARKETING MANAGEMENT

Presentation on News Updates

by :-

Jibin George
Raveena Jain
Harsh Jain
Sonali
Abhishek Khanolkar
Rohan
1.Amazon to open temporary physical
stores.

Insights:-

Collaboration with biggest tech parks.

To clear out the existing stock before GST comes.

50-80% discount on 3 lakhs units across 1500 brands.

2.George Clooney sells tequila brand
Casamigos to Diageo for $1 billion.

Insights:-

Diageos biggest purchase since 2014 after acquiring

United spirits.

Deal is to strengthen its US business ( failure in vodka

sales).

International potential ( Casamigoss yearly growth 50-

60% ).
3.Reliance Jios freebies led to
11.7% fall in telecom revenues.

Insights:-

Limited 4G device ecosystem.

Revenue is limited to metro cities.

TOP 3 combined have 76% revenue share. ( Airtel ,

Voda-Idea can be benefited).
4.Shop CJ may merge with Home
shop18.
Insights:-

Home shop 18 (owned by Mukesh Ambani) and Shop CJ

is a Korean based firm.

Demonetization being the main reason.

To tap Indias 4000 crores home shopping market.

5.Flipkart, Snapdeal merger at risk
as Azim Premjis PremjiInvest
objects.
Insights:-

Merger to slow down Amazon market in India.

Disagreements between investors (differential

payments).

SoftBank Group Corp., the largest shareholder in

Snapdeal, trying to push the deal with some initial talks
between the investors.
6.Uber said to hire law firm to
probe handling of India rape.
Insights:-

To investigate claims by a woman raped by a driver in

India that company executives violated her medical
privacy.

Uber paid 3 million $ to the woman for initial settlements

(inside reports).
7.Facebooks new tools for India to
prevent profile picture download.
Insights:-

Survey stated that more than 80% women in India are

scared and not willing to share their profile pictures.

To prevent misuse of images on social networking site (

downloading and sharing).

New strategy to give their users rich experience by

hitting the safely aspect.
8.MacD,Kfc,Subway are next on Baba
Ramdevs retail hit list.
Insights:-

Soon to enter in restaurant business to compete with

global leaders.

Offering healthy food with all natural ingredients to

balance the diet.

Focus is to make India free of the hold of foreign

companies.
9.Amazon kicks off Smartphone sale
with heavy discounts on iPhone.
Insights:-

Amazon started its Smartphone Sale in order to empty

stocks before Goods and Service Tax (GST).

Buyers can avail discounts on smartphones, speakers,

earphones, memory cards, laptops and more.

EMI options available. Additional discount can be availed

on buying the phone with exchange.
10.Amul FY17 sales jump 17.5% to Rs
27,043 crore.
Insights:-

Turnover has increased from Rs 8,005 crore in fiscal 2010

to Rs 27,043 crore in fiscal 2017.

Rapidly expanding milk procurement, increasing

manufacturing facilities and marketing and distribution
network.

Aims to become the largest FMCG player in the country

by fiscal 2021.
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