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GROUP-10
Relevance in Management
Comparative Post-purchase
Influence of Group: Dissonance of
As the MBA aspirants and students: As the students are
converts and Alums make one the ones behaving as consumers in
large group impacted by the this transaction when the
curriculum, the influence their curriculum is seen as a
voice holds is significant and it service/product, it is really
needs to be ensured that their important to reduce the post-
voice is reflected back into the purchase dissonance in the
system-hence this project consumers behaviour. This is
another aspect that our project aims
to target.
Analysis of the problem
Research Design and data collection
93% of the students felt that 75% of the respondents No. of case studies adequate
learning through activities like replied 4+ on a 7-point
case studies or live projects Likert scale for Activity A general dearth of live
Based Learning projects has been felt
42% felt that live projects
were the best source. Incorporating case studies
Case discussion in class was with Indian backdrop and
rated effective by only 11%. more number of live projects
7% felt that the would be the main
opportunities available were recommendation
not adequate
Data Analysis and Recommendations: Relevance of
Exams
In the initial survey, equal 86% of the respondents Reduce the exam pressure
number of people agreed and think there is no relationship and increase weightage in
disagreed to the notion that between exams and business other evaluation parameters
exams were an important tool acumen for more holistic learning
to evaluate course 29% felt that mid term and
understanding. end term were good
performance evaluation
measures
Majority think that Live
Projects and Assignments
were most important
parameters
Data Analysis and Recommendations: Relevance
of content and reflection of current trends
97% of the respondents felt Industry Happenings There is very little difference of
that it was of paramount Oriented Curriculum: 80% opinion and we can continue
importance for the course to people rating between 3 and with the same practises. No
reflect the recent trends in 5 on the 7-point Likert Scale changes required with respect to
the industry 72% felt that concepts taught this parameter.
in class were relevant in a
94% of the respondents job-context
wanted to ensure concepts 85% felt there was significant
and frameworks used in class on job learning
were similar to what was 68% feel that the
being used in the industry distribution of courses across
the years is good enough.
Data Analysis and Recommendations: MENTORING
More than 63% respondents More than 80% students feel Make it a permanent fixture
felt that mentoring was the new student tutor that
crucial for being able to cope has been introduced in the
with the demands of the PGP pilot form from this year is
course and the academic going to be highly beneficial
rigour that is expected for the students
Data Analysis and Recommendations: Communication Style
On a Likert scale of 1-5, 57% When asked amongst the Change the delivery mechanism.
respondents rated 5 and 43% senior batch over 72% of the Perhaps make it more
rated 4 when asked how respondents rated 4 or interactive and reduce the use
important it was for a below on a 7-point Likert of jargon. The gap could perhaps
professor to be good, Scale meaning that most of be because of age old delivery
consistent and clear in his them felt that they were practices being followed by
communication. unable to grasp what was some of the faculties.
being communicated to
them and had a hard time
understanding the professor!
Data Analysis and Recommendations: International Exposure
Almost 60% of the batch felt > 78% of the respondents More opportunities for students
that it was of paramount felt that student exchange for foreign exchange and more
importance that there be were the best means of influx of foreign students on
some form of cross-cultural developing a global campus
management style imparted leadership perspective.
and there be a global outlook 70% of the respondents felt
to the course structure and that there should be a
the mind-set. mandatory exchange stint.
More foreign students
should be encouraged to
spend a trimester in the
institute as they add a fresh
perspective to discussions.
Data Analysis and Recommendations: Class Participation
This component attracted rather mixed reviews, the results were slightly skewed towards positive
response though. This replicated the pattern visible in classroom onto observation- there are always
merely a handful of students interacting with the professor. As a dissonance between attitude and
behaviour, most of the respondents did feel CP enhanced the quality of interaction happening in
classroom but seem unwilling to act on it. This aspect definitely needs a bit more probing to be able
to make any recommendations regarding the same.
Possible Shortcomings: