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Precision Worldwide

Group Members:
Adityanarayanan Iyer
Neeraj Arora
Ritu Mathur
Rajan Kumar
Subhranshu Sekhar
Dilemma?

Whether to sell steel rings or plastic rings?


Option 1 Option 2 Option 3

Description Produce and sell only Convert to plastic Convert to 100 %


steel rings till inventory production and sell plastic ring production
and RM last steel ring inventory

Expected Profit 108476 117550 121020

Timeline Mid Sep 2004-Mid-Jan Mid Sep 2004-Mid-Jan Mid Sep 2004-Mid-Jan
-2006 -2006 -2006

Risk High risk as market Moderate risk as Low risk but high
share will be eroded. plastic will be inventory on books.
introduced in 4-5
months.
What should Thorborg do?
Clear out steel rings inventory where competitors are not present.
Launch Plastic rings where competitors have launched same.
Dispose steel raw material as scrap.
Thank You

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