Beruflich Dokumente
Kultur Dokumente
Group Members:
Adityanarayanan Iyer
Neeraj Arora
Ritu Mathur
Rajan Kumar
Subhranshu Sekhar
Dilemma?
Timeline Mid Sep 2004-Mid-Jan Mid Sep 2004-Mid-Jan Mid Sep 2004-Mid-Jan
-2006 -2006 -2006
Risk High risk as market Moderate risk as Low risk but high
share will be eroded. plastic will be inventory on books.
introduced in 4-5
months.
What should Thorborg do?
Clear out steel rings inventory where competitors are not present.
Launch Plastic rings where competitors have launched same.
Dispose steel raw material as scrap.
Thank You