Saussures Model of

Communication
WHAT IS COMMUNICATION?
- the imparting or exchanging of information or news.
- the successful conveying or sharing of ideas and feelings.
 TYPES OF COMMUNICATION

VERBAL COMMUNICATION
- face-to-face, telephone, radio or television and other media.
CRUCIAL CONVERSATIONS
-While the process may be the same, high-stakes communications require more planning, reflection, and
skill than normal day-to-day interactions at work.
STORYTELLING
-has been shown to be an effective form of verbal communication; it serves an important
organizational function by helping to construct common meanings for individuals within the
organization. Stories can help clarify key values and help demonstrate how things are done
within an organization, and story frequency, strength, and tone are related to higher
organizational commitment.
NON-VERBAL COMMUNICATION
-body language, gestures, how we dress or act - even our scent.
WRITTEN COMMUNICATION
- letters, e-mails, books, magazines,
 The Importance of Communication in
Today's Society

Helps to spread knowledge and information among people.

Foundation of all human relationship.
Helps people to develop relationships with others.
It helps you to increase productivity and results.
Reducing stress and managing things well.
Understanding the needs of todays world.
Enhancing relations with teachers and fellows.
 IMPORTANCE OF MODELS OF
COMMUNICATION

Determination of Effectiveness of Communication

-helps us to measure the effectiveness of communication.
Representation of Methods
-brought into picture which provides complete idea.
Representation of Objective
-related aspects regarding the message sent and therefore creates a meaningful
picture.
 Ferdinand de Saussure

Swiss linguist and semiotician in the 20th century.

instructor at the cole des Hautes tudes (School of Advanced Studies) in Paris
from 1881 to 1891.
His ideas not only gained hold on the imagination of linguists, but also had a
profound impact on philosophy, art, literature, and the social sciences.
a collection of his lecture notes published by his students a few years after his
death.
He was born in Geneva in 1857. His father was Henri Louis Frdric de Saussure,
a mineralogist, entomologist, and taxonomist. Saussure showed signs of
considerable talent and intellectual ability as early as the age of fourteen
 Saussure Model

De Saussures fame rests almost exclusively on two workshis earliest,

the Mmoire sur le systme primitif des voyelles dans les langues
indoeuropennes (1879), and the posthumously published Cours de linguistique
gnrale (1916).

De Saussure thus anticipated the concept of general semiotics, found in the work
of Charles Morris and others. The sign has two indissoluble aspects, likened to the
two sides of the same paperthe signifier (signifiant) and the signified (signifi).
Charles Sanders Peirce
 SEMIOLOGY

It means the study of signs.

TYPES:
I. Language and Speech.
II. Signified and Signifier.
III. Syntagm and System.
IV. Denotation and Connotation.
 EXAMPLES

SIGN

sign
Sign, sign, everywhere a sign
Signs = sounds
Signs = gestures
 SYMBOL

%@$#*
METASYMBOL Significance beyond meaning
 IMPORTANCE OF SEMIOTICS

Semiotics is important because it can help us not to take

'reality' for granted as something having a purely
objective existence which is independent of human
interpretation. It teaches us that reality is a system of
signs.
 We learn from semiotics that we live in a world of signs and we
have no way of understanding anything except through signs and
the codes into which they are organized.
Through the study of semiotics we become aware that these signs
and codes are normally transparent and disguise our task in
reading them.