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OVERVIE

ENVIRONMENTAL
W
ANALYSIS

DETERMINING
RESOURCE MATCHING CORPORATE
ANALYSIS PROCESS DISTINCTIVE COMPETENCE

VALUES
ANALYSIS
DETERMINING
CORPORATE
STRATEGY
1. ENVIRONMENTAL
ANALYSIS

4.
2. RESOURCE 5. DETERMINING
MATCHING
ANALYSIS CORPORATE DISTINCTIVE
PROCESS COMPETENCE
3. VALUES
ANALYSIS
ANALYZING FIRMS
RESOURCES
FINANCIAL
RESOURCES
NON-FINANCIAL
RESOURCES
AN ADVERTISING
CAMPAIGN LICENSING
PATENTS AGREEMENTS
THAT HAS BECOME
A HIT

May not be reflected in


the
balance sheet
Usually operational in
nature
TECHNOLOGIC A WELL-KNOWN
AL They give the
SELLING AND
firm PRODUCT, COMPANY
PROCESSESS DISTRIBUTION NAME OR LOGO
strength STRENGTHS
Non-financial
resources are not
developed
overnight
No amount of pirating of top
brains can equal the gradually
accumulated strength of a
pool of trained manpower,
working in well-coordinated
fashion, under the guidance of
an experienced, realistic,
vigorous, and forward-looking
top management team.
MANAGEMENT
CONNECTIONS
ANALYZING
VALUES AND
ASPIRATIONS
An integral part of the art of
management is in the way the
businessman sees the nature
of the firm's business.
The success and failure of top
management often hinges on
how it defines business, its
competitive posture, its
Sometimes it is in the company's
interest to define its field narrow.
At other times it is more useful to
define it broadly.

A firm must have a clear idea of what it


is, and what it wants to be in order to
succeed in the ever-changing business
environment
Most often the answer is arrived
at in the course of developing the
firm's initial success-such as beer
in the case of San Miguel.
Top management had the
opportunity to build on the success
initially achieved. But the need to
choose a sharply focused future
direction is evident.
The ultimate answer lies
in the perceptions the
beliefs and values, the
aspirations - the dreams
even - of the
entrepreneur or "empire
builder" within the
company.
Competitive
Force
Development of
company strategy also
entails the management
of time.
Time must be managed
well or the battle is
lost.
Matching Environment,
Resources, and Values and
Determining Corporate
Distinctive Competence
Environme
nt
Distinctiv
Resources
e
Competen
ce
Values
Distinctive
competence
refers to the core skills
and practices that
increase the
competitiveness of an
organization and make
"It is better to fail in
originality than to
succeed in imitation."
Herman
Melville
STRATEGY IN
OPERATION
SPECIFIC GOAL ARE SET:
Market share goals
Sales growth
Return on investments
targets
There has to be timed
sequence of specific
moves because of the
dynamic nature of
strategy.
Setting priorities within
priorities

Setting of priorities
demands
organizational
leadership from top
It is only when corporate
energy is clearly directed
toward right strategy and
it distinctive competence
that the company begin
to be truly profitable.
THANK
YOU!
CASE STUDY
MALABON
MARKETING INC.
Problem
Decision-making of the Top
management for the future
direction of the company.
Areas of Consideration
Strength
Malabon Marketing Inc. is a stable
company and it is known as an
independent soy sauce dealer in
the business industry.
The company provides household
needs of their consumers.
Areas of Consideration
Weaknesses
The conflict in decision-making
between the two brothers
Limited funds
Areas of Consideration
Opportunities
If the company could expand
the right product line, they
could gain more profit.
Areas of Consideration
Threat
Other companies that offer
more product lines than
Malabon Marketing.
Alternative Course of Action
1. Undertake the expansion of grocery
products distribution business.
2. Pursue the expansion of the candle-
making business.
3. The top management should make a
careful analysis of the situation before
making decision of what product line
should undertake expansion.
Alternative Course of Action
3. The top management should
make a careful analysis of the
situation before making
decision of what product line
should undertake expansion.
e recommend the applicati
of ACA #3
REACT
ORS
INSPIRATIO
NAL
MESSAGE
BIRTHDAY

Ms.
Carylou C.
Evangelista